Tag Archives: location
Revolutionary messaging app, ZMS, confuses GoMo
Rating: it’s nothing to do with SMS
When the authors of the ZMS app for Android and iOS , inZair, described the product as, “Set to revolutionise smartphone messaging,” – they managed to confuse us here at GoMobile Towers. We thought the product (because of the name) was revolutionising the text/SMS market. The blurb talked about ZMS users specifying the time and/or the location that recipients receive their text, picture, video or voice messages. Initially, we thought that would enable us to trigger an SMS when we reached a particular venue, for example. Sadly, this ability only applies to those with the app loaded and the app creates a ‘ZMS’ rather than an SMS or MMS. Continue reading
Posted in BlackBerry, Mobile Messaging, Mobile applications, WP8, android, iOS, mobile location
Tagged BBM, inZair, location, messaging, time, windows phone, ZMS
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Danger of cameraphone photos’ location data exposed
Rating: Alleged hacker caught via iPhone photograph
We’ve long known that most people are unaware that when they take photos, embedded into the digital file is a whole wealth of location information. If you’ve got GPS (satellite) switched on then that information can be incredibly precise. As one alleged US hacker recently found out to his [...]
Posted in Facebook, iphone, mobile location
Tagged australia, girlfriend, gps, hacker, Higinio O. Ochoa III, Kylie Gardner, location, photo, South Melbourne, Texas, Wantirna
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Guest Post: Can cloud powered location based service solutions increase number of mobile users?
Eva Kempinsky looks at how cloud technology will affect mobile
Cloud computing is a hot topic for many in the IT industry and the wider business world, because it affords users a greater degree of scalability and flexibility while easing the pressures on in-house systems and lessening the emphasis which is placed on hardware upgrades. It also has broad implications in the consumer market, because mobile users can benefit from a number of services based in the cloud which could become invaluable in the future. The question is whether or not location-based services powered by the cloud will be able to have a direct impact on the number of mobile subscribers across the world? Continue reading
Posted in google, mobile cloud, mobile location
Tagged cloud, computing, Eva Kempinsky, google, Googles, location, SIM only
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Guest Post from Magnus Jern, CEO Golden Gekko – What is the cost of mobile app development?
About Magnus Jern, CEO & Founder Golden Gekko
Magnus is responsible for the overall strategy and commercial roadmap for Golden Gekko usually spending his time travelling between offices and clients. He has over 10 years experience with content strategies, online marketing, search, location based services, app development and mobile marketing for global consumer brands, directory companies and mobile operators across the world. Prior to founding Golden Gekko Magnus worked as a senior manager at Vodafone where he was responsible for developing the global mobile advertising proposition and marketing strategy for Vodafone’s consumer services including services such as mobile TV, mobile music and casual gaming that generated more than €1.4Bn in 2006. Before this Magnus worked in several marketing and strategy roles at Vodafone, Orange, Driftbolaget and Framfab. He is also the co-founder of seven other start-ups whereof one was sold in 2001, the second one went public in 2003 and he currently serves as chairman for two. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile applications, mobile news
Tagged content strategies, Gekko, Golden, gomonews, location, magnus jern, marketing, mobile, Online, search, service
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Why 2012 is the year for location based marketing
Grab local customers with social check-in apps!
I didn’t fully understand what LBS(Location Based Service) is when I studied GIS(Geographic Information Service) at my college back in 2002. If I knew how much it would affect in our lives, I might not have changed my major. Approximately a decate later, now, LBS is ubiquitous especially in our smartphone. Mobile marketers [...]
Posted in Mobile Marketing
Tagged apps, based, brightkite, check, foursquare, GIS, gomonews, google places, in, LBS, location, Loopt, marketing, NAVTEQ, service, smartphone
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Spott app for Android & iOS film buffs
Rating: Will it show where the 39 steps are, though?
Here’s a novel use of location in a mobile app that works on the Apple iOS and Android platforms. It’s called Spott and aimed at film and TV buffs. The idea is that the app should help bring to live places (Spotts) where scenes from famous TV shows or films were filmed. Spott is something of a social app, too As a registered user you can become a ‘Spotter’, submitting your own Spotts and photos of yourself at new or existing Spotts. For once, however, you actually have to pay for this app £1.79. Continue reading
Posted in Apple, Mobile applications, android, mobile location
Tagged 39 steps, android, Broadstairs, Coronation Street, film, iOS, location, Spott, tv
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Mobile technology can transform real life into gaming
If on-line gaming has taught us anything, it’s that people really love achievements. Even if they’re not actually useful for anything other than showing off, there’s a sense of accomplishment in getting a difficult achievement. This makes it an addictive prospect for many gamers This article was inspired by a comic strip (see below), but it’s genesis lies in real-life trends that show how mobile can take points-earning and achievements out of gaming and put them into your life. Continue reading
Posted in Games, Mobile Devices, mobile news, mobile shopping
Tagged achievements, gamification, location, mobile games, Mobile Gaming, mobile shopping, points, Rewards, shopkick
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AdMob allegedly steals location info, gets raided
Google hasn’t had the best of relationships with various world governments. It’s stand-up row with China last year was massive news all round the globe, and it has been in trouble with a lot of countries for supposedly stealing private information through roving Google Maps cars. Today sees this tension step up another notch, as police in South Korea yet again raided Google’s offices in the country… seemingly due to activity by Google’s global mobile advertising subsidiary, AdMob. Continue reading
Posted in Mobile Ad&Mktg, admob, mobile news
Tagged admob, advertising, google, location, mobile advertising, mobile location, police raid, privacy, south korea
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Mobile location: Ubiquitous Location & Positioning Technologies
According to current estimates, alternative GPS positioning technologies will generate more than $2.5 billion in sales by 2015. This comes at a time where the market for location technology is on the cusp of becoming universal, and integrated into over two thirds of phones by 2014. Continue reading
Posted in Press Release
Tagged conference, event, location, mobile location, thewherebusiness
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PayPal buys into mobile money services with WHERE
PayPal, which is a division of digital auctioneering giant eBay, has announced that it is buying a mobile location, advertising and commerce company called WHERE. We’ve reported on WHERE several times before, as the company has been very busy this last year – now we take a look at what this acquisition means for PayPal and WHERE. Continue reading
Posted in Featured, mobile money, mobile news, mobile payments
Tagged eBay, location, mobile, mobile location, mobile money, mobile payments, where, where inc
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Mobile search pays out: Poynt triples revenue in one year
Mobile local search company Poynt has just issued its financial results from the end of 2010 – and it reveals massively increased costs, offset by massively increased earnings that increased it’s total end of year revenue from just under $300k in 2009 to over $900k in 2010. Continue reading
