Tag Archives: madvertise
madvertise claims to tackle unverified numbers when tracking mobile ads
No alternative SDK integration needed for advertisers
Is there a major problem for the mobile advertising world? Well, according to leading mobile advertising player, madvertise, there is. The company claims that current mobile performance buying approaches are non-transparent as non-verified conversion numbers are used. That’s why the company has introduced a new product in the form of madTrust. madvertise claims its madTrust tech solves the problem by measuring, buying and optimising in real-time using verified numbers. What’s more the firm says that there’s no alternative SDK integration needed for advertisers. Continue reading
Posted in mobile news
Tagged adeven, HasOffers, madTrust, madvertise, MobileAppTracking, Peter Hamilton, Vincent Pelillo
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madvertise replaces existing CEO with Christof Wittig
Rating: Plans to conquer USA, East Asia and emerging markets
Mobile advertising specialist, madvertise claims to be the fastest growing player in Europe having seen rapid growth of more than 130 per cent in 2012. To handle this growth and expand on its status – particularly in the USA, emerging markets, and East Asia, madvertise has appointed Christof Wittig as its new CEO. Wittig succeeds Carsten Frien, who joins the company’s advisory board whilst Vincent Pelillo and Stefan Benndorf continue in their current roles as COO and CFO, respectively. Continue reading
madvertise finds developers charge iPad owners more for apps
Rating: Something to do with them being generally young & wealthy
Major insights into European mobile app market are being offered in the the latest madreport from madvertise – one of the largest mobile audience targeting platforms in Europe. Key findings include the fact that there are more than three times the amount of iPhone apps available to download compared to the iPad. That’s despite the fact that over 100 million iPads have been sold to date, with iPhone sales coming in only a fraction higher at 108 million. However, despite less units being sold, the iPad actually has a higher percentage of paid apps. So it’s expensive to own an iPad – that’s official. Continue reading
Posted in Mobile Stats, Mobile applications, iOS, iphone, mobile developers, o2, tablets
Tagged developers, iPad, iphone, madreport, madvertise, mobile apps, tablets
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Ad recognition increased by 130% says madvertise
Rating: It’s all about rich media & cross-media
As something of a first, madvertise has revealed the findings from a study into advertising effectiveness study for a rich media campaign. The study was undertaken in Germany in collaboration with Interrogare. Hence references here are to Telefónica’s O2 Germany not the UK. The study analyses the effects of advertising on mobile rich media campaigns. It covered rich media, interactive ads, video,and non-standard banner formats. One of the most amasing discoveries was that ad recognition increased by 130 per cent. This followed a campaign by O2 (Germany) which ran the campaign alongside the launch of the Samsung Galaxy S III. The aim was to promote the launch of a new tariff. Madvertise claims O2 integrated the ‘mobile’ channel into its entire cross-media advertising strategy. Continue reading
Posted in Mobile Ad&Mktg, o2, telefonica
Tagged madvertise, o2, rich media, telefonica, Tino Krause
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28.3 % of mobile ad spend will be from location-based ads says Berg Insight
Rating: The LBA value chain is still forming
A new report from market watchers, Berg Insight, entitled ‘Location-Based Advertising and Marketing’ (see here) estimates that location-based advertising (LBA) will account for 28.3 per cent of mobile ad spend in 2016. That corresponds to a compound annual growth rate of 90.9 per cent, so the real-time LBA market should be worth €4.9 billion in 2016. The company reckons that in 2011 the total global value of the real-time mobile LBA market was €192 million, representing 5.0 per cent of the total mobile ad spend. Asia-Pacific is estimated to be the largest LBA market in 2016, followed by Europe and North America. Continue reading
Posted in Apple, Featured, Mobile Ad&Mktg, Mobile Stats, google, mobile location, nokia
Tagged at&t, Berg Insight, COUPIES, GeoAd, LBS, LEMON Mobile, location based advertising, Loopt, madvertise, millennial media, nexage, o2, placecast, poynt, Proximus Mobility, Qwikker, qype, scanbuy, SFR, shopkick, TeleNav and Waze, Telmap, where, xad, yowza
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madvertise acquires leading Turkish mobile ad player Mobilike
Berlin-based mobile audience targeting platform expands European presence
Press release
April 17th 2012. madvertise, a leading European mobile audience targeting platform, has today announced plans to further expand the company’s European presence with the acquisition of Turkish mobile advertising market leader Mobilike. After securing their Series B in October of last year to assist in driving European growth, this acquisition signifies madvertise’s aggressive plans to take a leading position on the European mobile advertising market. Continue reading
iOS UK App Store 2011 trends revealed
madvertise, a European based mobile ad network, has teamed up with AppZapp, to give a comprehensive look at the most interesting facts and figures from Apple’s UK App Store in 2011.
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Posted in Mobile Ad&Mktg, Mobile applications
Tagged iOS, ios app store, ios apps, madvertise, mobile advertising
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INFOGRAPHIC: BlackBerry’s British comeback?
Madvertise, a European mobile ad network, has taken a closer look at the mobile OS share throughout Europe in December of last year to see if they could shed any light on a potential comeback from BlackBerry. Continue reading
madvertise becomes Open Source
madvertise releases its two SDKs (Software Developer Kits) for iOS and Android as open-source projects to help developers write and create code so that banner ads can be more easily integrated into apps.
madvertise, one of Europe’s leading networks for mobile advertising, is making it easier for developers to earn money on the platform [...]
Posted in Press Release
Tagged madvertise, mobile advertising, Mobile Marketing, OPen Source
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Mobile advertiser Madvertise conquers Germany, next the world
Back in January, GoMo News correspondent Steph Renda interviewed Madvertise Co-Founder and CEO Carsten Frien. At the time, the “German AdMob” was the first self-service marketplace for mobile display ads in German speaking countries, and was racking up over 60 million page impressions per month. And now it has publicising its successes of 2010, along with an expansion into the rest of Europe with a service called “katAPPult”. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged admob, advertising, display, katappult, madvertise, marketing, mobile advertising, Mobile Marketing
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madvertise the German AdMob
[caption id="attachment_15571" align="alignleft" width="300" caption="carsten frien"]
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In the run-up to the M-Days GoMoNews had the pleasure to speak with „Madvertise Mobile Advertising GmbH“ from Berlin which was the first self-service market place for mobile banner advertisement in the German speaking countries. Madvertise has surpassed 60 million page impressions per month in recent months. Carsten Frien, Co-Founder and CEO of Madvertise, speaks on the 28th of January 2010 at the M-Days about „Mobile Performance Management“. Continue reading
madvertise das deutsche AdMob
Carsten Frien, Mitgründer und CEO von madvertise, wird am 28.1. 2010 auf den M-Days zum Thema „Mobile Performance Marketing“ sprechen, unter Berücksichtigung der Schlagwörter „Mobile-In-Application-Advertising“, „effizientes Targeting“, sowie „Advertising Marktplatz“.Folgende Fragen vorab an Carsten: Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Content, Mobile Marketing, mobile news
Tagged admob, madvertise, marketplace, mobile, mobile advertising, Mobile Marketing
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