Tag Archives: Marco Veremis

Facebook turning to developing markets with Lite app

Social network usage in Asia increasing 26% year on year

Facebook has just soft-launched a new app for Android – ‘Facebook Lite’ , which on the face of it is aimed at emerging markets. The move to largely unexplored regions is logical, given that in developed markets social media sites have probably reached saturation levels. However, it might well not be quite enough to simply make a lighter version of the standard app to contend with the myriad of devices out there plus slower connexion speeds. According to Marco Veremis, CEO with Upstream in order to succeed in developing markets, Facebook will also need to have local understanding. Continue reading

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Google looking strong in emerging markets

Android One is particularly key for India

When Google announced its Q3 earnings recently, the results disappointed most industry analysts. Google’s worse than expected performance has been blamed on a slow down in paid click-through revenue. However, one of the areas that Google is looking strong is their mobile strategy in emerging markets. As Google chief business officer, Omid Kordestani, commented, “Emerging markets are fundamentally different from developed. In countries like Indonesia [currently BlackBerry's stronghold - Ed.], people go straight to mobile. That’s why you see us launch things like Android One.” Here Marco Veremis, Upstream’s CEO, comments on the earnings what Google is doing right in their approach to emerging markets – especially in India. Continue reading

Posted in India and Asia Pacific, Mobile Ad&Mktg, android, google, india, mobile news | Tagged , , | Leave a comment

Firefox barking up right tree with Intex Cloud FX

Should prove ideal upgrade for Indian featurephone users says Upstream

Mozilla and Intex have just launched the first Firefox OS phone in India. It’s called the Intex Cloud FX and costing just 1,999 Rs (£19.90). The device is aimed at emerging markets consumers who are looking to upgrade from a featurephone to their first smartphone. The Cloud F”s low price should prove very attractive to this target audience. Upstream recently undertook research into consumer attitudes in emerging markets earlier in 2014 with Ovum that shows Mozilla is barking up the right tree. Continue reading

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Emerging market consumers call for new Samsung Tizen handsets to provide improved payment and content solutions

Emerging market consumers want better access to health, finance and education services via their mobile

Press release

June 2nd 2014. Following Samsung’s launch of its first Tizen smartphone (Samsung Z), which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing specialists Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and pricing models. Upstream’s new research, which polled the views of a representative sample of 4,504 consumers in Brazil, China, India, Nigeria and Vietnam in conjunction with analyst house Ovum, features in its latest report entitled The Next Mobile Frontier. Continue reading

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Cookie cutter approach to mobile advertising in emerging markets will fail

New report finds a little bit of ‘luck’ and a tailored approach garners most responses over mobile in the developing world

Press release

November 29th 2013. With the developing world identified as home to the fastest growing mobile connections, a new report warns brands and businesses not to take a ‘one size fits all’ mobile advertising approach to emerging market consumers. Instead, companies must take into account factors such as time of day, days of the week and the specific words that resonate with consumers from country to country, when deploying mobile marketing campaigns. The ’2013 Cracking the Emerging Markets Report’, from marketing technology company Upstream, captures insights from mobile marketing campaigns across Nigeria, Vietnam, Brazil and Cameroon, that reached 223 million consumers. Continue reading

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Guest Post: Exposing global attitudes to mobile marketing

by Marco Veremis, CEO with Upstream

As smartphone usage continues to grow at an exponential rate, reaching global consumers via their devices is becoming increasingly important for major brands and businesses. While this is somewhat commonplace in the West & North America, sights are now set on the emerging markets, where the number of mobile connexions is expected to make a significant leap over the next few years. In fact, by 2017 Ovum expects China, India, and Indonesia, to have 3 billion mobile connexions between them. here i’m going to discuss why I think that mobile is such an integral marketing channel in developing regions. Continue reading

Posted in China, India and Asia Pacific, Mobile Ad&Mktg, Mobile Marketing, india, mobile location | Tagged , , , , , | Leave a comment

Asha 501 should prove Nokia isn’t a spent force

Handset has strong appeal in markets like India

Hot on the heels of Nokia’s launch of the Asha 501, GoMo News has been deluged with observers proclaiming that handsets such as this should help to prove Nokia isn’t a spent force in emerging markets – and India in particular. A typical example comes from Marco Veremis CEO of Upstream, whose recent research into mobile attitudes in emerging markets indicates that the Nokia brand is far from dead on a global basis. Continue reading

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Facebook mobile advertising platform backlash

Rating: 64 % of UK consumers do not want advertising on their mobile

With Facebook finally announcing its mobile advertising plans (see our previous story here), the new advertising platform should mean that users will now see sponsored stories in their news feeds when browsing Facebook on their mobile phones. However, British and American consumers are warning of a potential backlash. As many as 67 per cent of US consumers do not want to be advertised to on their mobile phone. Which is kind of bad news for Facebook. Continue reading

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