Tag Archives: Matthew Key
Rating: Strikes deal with Facebook, RIM, Microsoft and Google
Many have talked about helping to monetise mobile content but Telefónica Digital has made serious strides ahead with the partnerships it has announced for its ‘Direct to bill’ payments platform. Its partnerships read like a Who’s Who of the mobile industry and includes: -RIM (BlackBerry App World); Microsoft (Windows Phone Marketplace); Google (Play); and Facebook. In developed markets the platform offers Telefónica/O2/Movistar customers a convenient form of payment. In emerging markets Direct to bill is a means of targeting the unbanked. Continue reading
Rating: GoMobile news spends day with top Telefónica execs
There has been a great deal of talk about building an ecosystem around the very latest mobile OS – Firefox from Mozilla. However, from a developer or end user’s perspective, a good deal of questions were unanswered. Until now. GoMobile News has just spent a day with key Telefónica Digital executives and unearthed some key facts. For example, it is very obvious that initially the body which will offer an app store for Firefox/HTML5 compatible apps will be the Mozilla Foundation itself. But, how are you going to pay for them? That’s where Telefónica steps in neatly with is ‘Direct to bill’ payment system. Continue reading
Rating: Utilising its expertise built in London’s Soho
As the name clearly implies, Telefónica Digital is the global business division from Spain leading mobile operator. It has just announced it intends to make make a € multi-million investment in Brazil to kick start its mobile advertising business there. As Mathew Key, CEO with Telefónica Digital told press and anlaysts today [June 6th 2012], his company intends to build on its already highly successful mobile advertising business based out of London. This is already turning over in the region of £60 million delivering personalised advertising from its servers. Key’s company believes that the Brazilian mobile ad market is growing faster than in Western Europe. Brazil’s ad market is currently around €15 billion, Group M says. This represents an increase of 11 per cent over 2011 (according to figures from ZenithOptimedia).