Tag Archives: Max Factor

Rating: We think you have to be female to understand it

If you had an online magazine which already reaches an audience of 1.8 million people, then you’d almost certainly want to create a mobile version of your product. Which is exactly what Procter & Gamble (P&G) has done courtesy of Grapple Mobile. It has just introduced a free mobile app for iPhone and Android called Beauty Recommended. This app features three interactive, virtual tours of London called  ’Beauty Spots’. The app is timed to coincide with the swarm of visitors to London this Summer for the Olympic Games. The tours apparently showcase the UK capital’s best known and loved destinations – as well as revealing historical and hidden beauties to even the most seasoned of Londoners. Let’s just hope the general public understand what this app has to offer. GoMobile News was perplexed. Continue reading →