Tag Archives: McDonald’s
It’s just coming very late to the party
Having just run a Guest Post which takes a very apologistic attitude towards Apple’s treatment of the mobile payments world here, it is nice to be able to restore the balance a little. Writing for Helixion’s blog here, Karla Walls declares that “Apple is not the Grim Reaper of NFC”. As Karla point out, with nine out of ten top handset manufacturers are all supporting NFC. If Apple doesn’t decide to RSVP to the NFC party then it’s Apple’s loss, she says. What cellular industry watchers seem to forget is that the retail sector is something like a lumbering giant and it takes a long time for new technologies to get implemented. And NFC not AirDrop is on the list. Continue reading
Rating: 80 % of contactless bank card owners don’t use facility
The latest research from YouGov‘s Mobile Wallet survey reckons that banks and retailers need to do more in order to increase usage of NFC (Near field communication) /contactless technology. It has found that just 12 per cent of the British population believe they own a contactless card. GoMo News makes that around 7.46 million people. Yet, according to the UK Cards Association, there were 19.6 million active cards in the UK in November. So that’s very roughly 12 million people wandering unaware they possess a contactless card, we estimate. Continue reading
Rating: Sybase says Apple sells apps 9x faster than burgers
America’s Nielsen has finally woken up to the fact that you need to load software onto smartphones in order to accurately gauge exactly what kind of information handset users consume. comScore has been doing this for ages. Anyway, in a Blog on the Nielsen site here, Don Kellogg, director for telecom research and insights with Nielsen, revealed some of the insights gained for this new Nielsen Smartphone Analytics. The main one is that the Top Ten Android apps account for 43 per cent of all the time spent by Android consumers on mobile apps. Although ‘on-device meters’ have been installed on “thousands of iOS and Android smartphones” across the USA, Kellog didn’t bother to divulge the iPhone equivalent stats. (Probably because he’s plugging an Android webinar on September 15th . Which is a bit of a shame really because a Sybase blog compared iPhone apps to McDonald’s burgers. Continue reading
Rating: Magna Global predicts market with reach $12 billion by 2014
Claiming to have Europe’s largest mobile advertising network, the YOC Group enjoyed a bumper Spring, reporting more than 2 billion available ad impressions on its media network. That’s not including ubiyoo – YOC Group’s performance network. YOC claims the mobile advertising market has been booming since 2010. It says that advertising companies have run mobile campaigns amounting to $ 3.5 billion worldwide, which is an increase by 60 percent compared to the previous year. It puts this success down to growing sales of smartphones and the resulting boom of mobile internet use which have also fuelled the booking of mobile advertising. Continue reading
Rating: No extras required to redeem them unlike 2D barcodes
A Danish company, ScreenTicket, claims to have landed leading brand, McDonald’s, with its intelligent mobile coupon technology. The company argues that these graphical coupons – which are redeemed over the mobile web – are an easy upgrade for those operating raw text based SMS vouchering systems. A big advantage over rival systems such as 2D barcodes is that the company’s ‘On Device Verification’ technology makes it possible to redeem coupons and tickets without the use of external hardware, such as scanners. Continue reading
Arda Kertmelioglu gave a great presentation today on his business Mobilera.
Not everything grabbed me as brilliant –but one thing did. Basically it is a loyalty scheme for mobile. What Mobilera does is that it creates mobile loyalty schemes via mobile communities.
What does this mean?
Well basically it helps mobile operators primarily in Eastern Europe to collect [...]
In July there was a Mobile Couponing Pilot in Germany.
It was tested at MacDonalds and during the trial 10,000 consumers used the coupon service. The two week promotion was the brain child of Gavitec and 12Snap.
More information here
Sorry its all in German – but I can’t translate the whole lot. Really stressful day today working [...]
Rating: Hmm, now I’m hungry, what’s for breakfast?
They Say: Wireless Watch Japan are reporting that McDonald’s Japan have announced that mobile users now have the ability to purchase their fast food through the inbuilt e-wallet coupon in their Japanese mobile and in-store Felicia and DoComo iD Readers.
From May 20th, 175 restaurant locations will be equipped [...]