Tag Archives: metrics
Telmap new Metrics Report
LONDON, 31 May, 2011 – Telmap, the original pioneers in mobile location-based services, today releases the second edition of Telmap Metrics Report, which is released on a quarterly basis, summarizing usage and activity conducted through Telmap based solutions.
Telmap is a world leader in mobile location-based services, providing white-label, fully hosted and managed location-based services to [...]
The Six Key Mobile App Metrics you need to be tracking
As the number of consumers using mobile applications steadily rises, the need to collect accurate metrics from them is increasingly important. Unfortunately, many of the methods used to measure apps are taken from web analytics. In the following article from independent IT consultant and founder of Ricebridge, Richard Rogers argues that these metrics are simply not suitable for mobile apps – and in order to grow their use, different metrics need to be used. Continue reading
Posted in Analysis, Mobile applications, mobile analytics, mobile news
Tagged Analysis, analytics, metrics, mobile app, mobile application, mobile metrics, richard rodger
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Mobile advertising metrics: Millennial Media releases April report
Mobile advertising network Millennial Media has released its monthly metrics report. Along with AdMob and Quattro Wireless, Millenial is one of the largest mobile ad networks in the world – it claims to be able to reach 82% of all US mobile internet users. That’s over 60 million people, folks. And like AdMob, Millennial gathers data from every single ad it serves, giving us an interesting snapshot of the smartphone market. Continue reading
Android not catching on outside USA
AdMob, the world’s largest mobile advertiser, has released its monthly statistics for April 2010. The metrics show that while iPhones are still the most popular smartphone in the US, the number of Android devices is rapidly catching up. But it’s a different story outside America, where iPhone usage is still far ahead. Continue reading
Posted in Mobile Ad&Mktg, Mobile Devices, Mobile OS, admob, android, mobile news
Tagged admob, android, google, iphone, iphone OS, metrics, mobile advertising, Mobile Marketing, mobile metrics, mobile phones, smartphones
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Mobile advertisers beware: Android users don’t click through!
Mobile advertising industry player Smaato has just published its monthly metrics report for March – and it has some interesting points to reveal. One of the more peculiar ones is this: over the month of March, the click-through-rate (CTR) for ads served to Android users dropped by 50%. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, android, mobile news
Tagged advertising, android, ctr, marketing, metrics, mobile advertising, Mobile Marketing, mobile metrics, smaato
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Application tracking from Adfonic “closes the loop” on mobile advertising
One of the biggest challenges facing any advertiser on mobile is getting data back from the campaigns. Metrics are notoriously difficult to gather over mobile, as many of the traditional on-line techniques simply don’t apply. Mobile advertiser Adfonic has released an App Install Tracking service, so that developers and publishers will be able to measure exactly how many installs are being driven by advertising, and more. I talked to Adfonic CTO and Co-Founder Wes Biggs about the service today. Continue reading
Smartphones are flying, Nexus One is limping: AdMobs February analytics
The time has come for the monthly metrics report from AdMob. As one of the largest mobile advertisers in the world, it places ads on a vast number and variety of mobile phones – and is able to glean a lot of valuable data from that. This months report has little bonus info, though. AdMob has broken down mobile devices into three separate categories: feature phones, smartphones and MIDs (mobile internet devices), and is comparing the performance of all three over the last year. Continue reading
Posted in Mobile Devices, Mobile OS, android, mobile analytics, mobile news
Tagged admob, analytics, android, feature phone, iphone, metrics, MID, mobile, mobile device, mobile internet device, mobile phone, smartphone
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Got game? Now you can find out for sure on mobile, as Motally launches gaming analytics
Motally is expanding its mobile analytics suite – starting with mobile web metrics, it announced a mobile application tool last October. Earlier this year it announced an “open ended” service that would allow users to plug Motally data into whatever reporting service they liked. And now it has announced a new analytic service for mobile games on iPhone, Android and Blackberry. Continue reading
Posted in Mobile Devices, Mobile applications, mobile analytics, mobile news
Tagged analytics, Games, gaming, metrics, mobile, mobile analytics, mobile game, mobile games, mobile metrics, motally
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Engineers as marketers: a mobile marketing strategy that seems to be working pretty good for InMobi
InMobi belongs to a category of mobile advertisers you might term “the Outsiders”. It’s a big company, with big reach – but it doesn’t have a huge presence in the US or Europe…. yet. GoMo News has reported on InMobi a lot in the past, and I leapt on the chance to talk to them at MWC. I spoke to InMobi Founder & CEO Naveen Tewari and VP of Global Marketing, James Lamberti. We had a great interview about the InMobi business model and expansion strategy – I had not realised how strongly technology driven InMobi is. We also discussed the fascinating concept of “engineers as marketers” and talked about some idiosyncracies in the Japanese market. Continue reading
Posted in Conferences, Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, analytics, inmobi, marketing, metrics, mobile, mobile advertising, Mobile Marketing, Mobile World Congress, MWC
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Motally announces “open ended” mobile analytics – making mobile reporting far more flexible
Mobile analytics firm Motally has announced an interesting new service. Most analytics providers are quite guarded about their data. First they glean information from your service and its usage. Second, they create a report from it, with pretty graphs and other easy-to-read data forms, so that you can see their work. But Motally has announced a service that will you allow to plug the raw data it collects into any reporting service, so you can ensure uniform reportage from across mobile and on-line properties. Continue reading
Posted in mobile analytics, mobile news
Tagged analytics, metrics, mobile analytics, mobile data, mobile internet, mobile metrics, Mobile Web, motally, reporting
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Mobile applications gearing up for the iPad
One of the pieces of news that was welcomed by consumers and developers alike was that the Apple iPad would run iPhone applications. But app developers have spoken before about how tricky it can be to make sure that your app is optimised to run on a new device. As a result, more than one service for app developers has been making noise about how it will work perfectly on the iPad. Today, we have an announcement from mobile analytics firm, Continue reading
Posted in Analysis, Mobile Devices, Mobile Stats, mobile news
Tagged analytics, Apple, iPad, metrics, mobile, mobile analytics, mobile device, mobile metrics, motally
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Mobile advertiser Smaato releases its first metrics report
Smaato is a mobile advertising network that optimises ads for a wide variety of networks, mobile devices and device OSs. That gives it the opportunity to gather a lot of data – and today, for the first tie, it has released a metrics report from that data. Let’s have a look! Continue reading
We must liberate mobile metrics to make advertising measurable
Mobile advertisers face a big problem: Fragmentation. Not of technology, but of information.
Say you’re one of the majority of mobile advertisers wishing to drive traffic to their mobile internet site or mobile app by advertising on other mobile sites and apps. How do you measure the effectiveness of your campaigns? The agencies and ad networks alone can’t tell you. Continue reading
Sick of waiting for true internet TV? X-factor drives traffic to the mobile web
As we all know, there is no better way to shut your mind down completely after a long day than to sit in front of the TV. It’s a completely passive activity. But the ultimate TV dream seems to be in transforming it to an active pastime, where the user can pull in information they want along with what the TV is pushing on them. Making TV as interactive as the internet makes watching TV all that more addictive and appealing. Digital TV is one way of accomplishing this, but proper infrastructure for that isn’t in place yet. Touchscreen tablets like the CrunchP.. uh, JooJoo are another, and that area has its own problems. But as stats from Novarra are showing, while we’re waiting for those technologies to mature, mobile internet is filling the gap very nicely. Continue reading
Posted in Mobile Devices, Mobile TV, Mobile Web, mobile news
Tagged metrics, mobile, mobile data, mobile internet, mobile metrics, Mobile TV, Mobile Web, novarra, television, X-factor
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20,000 apps means less on Android than it does on iPhone
It’s being widely reported today that the Android Market now has at least 20,000 applications for sale – and while this is rightly heralded as a great sign for the platform, it also suffers from problems that iPhone apps don’t. Continue reading
