Engineers as marketers: a mobile marketing strategy that seems to be working pretty good for InMobi

InMobi belongs to a category of mobile advertisers you might term “the Outsiders”. It’s a big company, with big reach - but it doesn’t have a huge presence in the US or Europe…. yet. GoMo News has reported on InMobi a lot in the past, and I leapt on the chance to talk to them at MWC. I spoke to InMobi Founder & CEO Naveen Tewari and VP of Global Marketing, James Lamberti. We had a great interview about the InMobi business model and expansion strategy - I had not realised how strongly technology driven InMobi is. We also discussed the fascinating concept of “engineers as marketers” and talked about some idiosyncracies in the Japanese market.

Motally announces “open ended” mobile analytics - making mobile reporting far more flexible

Mobile analytics firm Motally has announced an interesting new service. Most analytics providers are quite guarded about their data. First they glean information from your service and its usage. Second, they create a report from it, with pretty graphs and other easy-to-read data forms, so that you can see their work. But Motally has announced a service that will you allow to plug the raw data it collects into any reporting service, so you can ensure uniform reportage from across mobile and on-line properties.

Mobile applications gearing up for the iPad

One of the pieces of news that was welcomed by consumers and developers alike was that the Apple iPad would run iPhone applications. But app developers have spoken before about how tricky it can be to make sure that your app is optimised to run on a new device. As a result, more than one service for app developers has been making noise about how it will work perfectly on the iPad. Today, we have an announcement from mobile analytics firm,

Mobile advertiser Smaato releases its first metrics report

Smaato is a mobile advertising network that optimises ads for a wide variety of networks, mobile devices and device OSs. That gives it the opportunity to gather a lot of data - and today, for the first tie, it has released a metrics report from that data. Let’s have a look!

We must liberate mobile metrics to make advertising measurable

Mobile advertisers face a big problem: Fragmentation. Not of technology, but of information.

Say you’re one of the majority of mobile advertisers wishing to drive traffic to their mobile internet site or mobile app by advertising on other mobile sites and apps. How do you measure the effectiveness of your campaigns? The agencies and ad networks alone can’t tell you.

Sick of waiting for true internet TV? X-factor drives traffic to the mobile web

As we all know, there is no better way to shut your mind down completely after a long day than to sit in front of the TV. It’s a completely passive activity. But the ultimate TV dream seems to be in transforming it to an active pastime, where the user can pull in information they want along with what the TV is pushing on them. Making TV as interactive as the internet makes watching TV all that more addictive and appealing. Digital TV is one way of accomplishing this, but proper infrastructure for that isn’t in place yet. Touchscreen tablets like the CrunchP.. uh, JooJoo are another, and that area has its own problems. But as stats from Novarra are showing, while we’re waiting for those technologies to mature, mobile internet is filling the gap very nicely.

20,000 apps means less on Android than it does on iPhone

It’s being widely reported today that the Android Market now has at least 20,000 applications for sale - and while this is rightly heralded as a great sign for the platform, it also suffers from problems that iPhone apps don’t.

GoMo 1-to-1: big brands are the future for mobile marketer Ringleader

The last person I interviewed at the Mobile Marketing Forum in LA this week, Bob Walczak of Ringleader Digital, was a very patient man. Thanks to those unavoidable delays that happen at conferences, I ended up being almost 20 mins late for our meeting. Thanks for waiting Bob! Ringleader Digital is very focused on something that is extremely important for the growth of mobile marketing: getting better metrics.

Handangos mobile content report: mobile games and Blackberry are up

Independent mobile store Handango has issued an interesting metrics release. The content and app seller is reporting that both Blackberry and mobile games have been doing great business in the first half of 2009. Mobile games accounted for 25% of all apps sold in during H1, while for the first time Blackberry has become the dominant platform on the Handango buyers list.

Buzzcitys free demographics for mobile advertisers ain’t worth much

BuzzCity today launched a new service for mobile advertising planners. The BuzzCity Campaign Planner is basically a slick graphical database of user demographics and traffic. The data has been collected since the launch of the BuzzCity Global Mobile Advertising Network. The info is displayed as an interactive map, featuring all 200 countries in which BuzzCity [...]

Mobile advertiser Velti strides into the US market with purchase of Ad Infuse

 
The announcement from Velti today that it has bought Ad Infuse top to bottom heralds the creation of a mobile advertising “super-group.” Velti has been a powerful mobile advertiser for many years now. But while it’s presence in many markets was indisputable, it had yet to make significant inroads into the US. That could change [...]

Live fast, die young: mobile applications have high popularity, short shelf-life

Mobile ad network Greystripe today released its quarterly Consumer Insights Report. Certain results from it has caused them to announce that mobile apps for the iPhone have become the new CD singles. What do they mean by that? It comes down to the shelf-life of an app. Mobile applications have a tendency to be at [...]

GoMo Buzzwatch: T-Mobile sells 1 million G1 mobile devices, but iPhone still rules the roost

Two news stories doing the rounds today have put the smartphone market into sharp perspective. First spotted by telephonyunfiltered, T-Mobile revealed that it has sold over 1 million Android G1 devices since the October 2008 launch. While that’s an extremely respectable number, T-Mobile didn’t make much noise about it - perhaps because it already knew [...]

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