Rating: Give the punters what they want – footie content
Well it seems that soft drinks giant, Coca-Cola, has very definitely identified the potential of 2D barcodes in Spain. The company has decided to form a pact with barcode specialist software supplier – ScanLife www.scanlife.com. In Spain the company is behind BIDI which has become something of an industry QR code reader app in the region. The aim is to supply content which will appeal to Spanish mobile phone users and what better than football [soccer]? Now QR codes will be placed on packaging and sends users to content such as UEFA’s EURO 2012 videos. Continue reading →
Rating: But, hey, the US public probably won’t notice it’s a Barkcode instead
If you manage to mention 2D barcodes in a TV ad watched by around 111 million people, then it would be fair to say that they have entered the North American public’s consciousness. That’s what Mike Wehrs, Scanbuy‘s CEO, reckons. “If Super Bowl ads highlight what’s hot in American culture, then QR codes have officially become mainstream. It’s the latest example of how convenient and ubiquitous QR barcodes have become in nearly every part of American life.” It’s all thanks to Suzuki’s Super Bowl ad for its Kizashi sports sedan. It includes a promotion where dog owners can get a free ‘Barckcode’ tag. Scanbuy claimed that it had been estimated that around 60 per cent of viewers would have a smartphone capable of scanning that code. Unfortunately, BARKCODE isn’t using standard QR codes, it is using a 2D design of its own. Continue reading →
Rating: Results of study for Scanbuy amongst US marketers
A quantitative study amongst US marketers across a wide range of industries has shown that 86 per cent of key decision makers in the USA plan to use 2D barcode technology in the future, whilst 50 per cent of are already using 2D barcodes as a part of their overall marketing strategy. This survey was conducted through uSamp’s SurveyBuilder platform which includes an audience of over five million panellists worldwide. Representing more than 100 marketers from both large and small businesses in industries such as healthcare, retail and entertainment, the study illustrates high awareness and adoption of 2D barcodes. The study reveals new data from the marketer’s perspective that can be used to gain a better understanding of current adoption rates, and how campaigns are being implemented and assessed. Continue reading →
Rating: Other bits added in time for Xmas
GoMo News has gradually been migrating from using the Neoreader bar code scanner from NeoMedia over to the ScanLife reader from Scanbuy. In practice, the latter has proved more reliable. Anyway, Scanbuy has announced that it has added new feature to its barcode scanning app in time for Xmas. At some point over this holiday period, a version of ScanLife for W7 Mango (Windows Phone) should emerge to plug this little hole in Scanbuy’s mobile OS support. The most intriguing feature in this new offering is a live feed that displays codes being scanned in real-time from around the world. Continue reading →
Rating: Two Danish operators embed its app in to Nokia Na SE phones
It appears that Scanbuy which modestly bills itself as “the global leader in mobile barcode solutions is quietly stitching up the Danish market. It just announced that two of the countries leading mobile operators –Telenor and Telia Denmark will be providing handsets with Scanbuy’s barcode app pre-loaded. Showing their loyalty to the Nordic region’s native handset providers, this app will be loaded onto Nokia‘s N8 and Sony Ericsson‘s Xperia arc, Xperia neo and Xperia Play handsets. Northern Europe hasn’t abandoned Nokia, obviously. The fact that Scanbuy has been able to land this pair as customers is probably down to two factors. Firstly both Telenor and Telia have only recently entered into a network sharing agreement and are obvious already close. And secondly, that Scanbuy had the foresight to open an office in Denmark some years ago.esight to open an office in Denmark some years ago. Continue reading →
Posted in Featured, Mobile Devices, Mobile Music, Mobile barcodes, Sony, nokia
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Tagged Arc, datamatrix, denmark, ezcode, Hi3G, Konrad Paul Hahn, mike wehrs, N8, neo, nokia, Play, qr, scanbuy, Sony, tdc, telenor, Telia, upcode, xperia
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Rating: Aims to unlock new industry segments and drive partnerships
To help grow the company’s global market share and technology leadership in the rapidly emerging mobile barcode space, Scanbuy has appointed mobile industry veteran, Alan Atlas, as its new CTO. Atlas has deep experience of leading the development of
Internet, enterprise and operating system software products. The appointment comes at a time when mobile barcodes are reaching a tipping point with mass consumer and business-to-business adoption. Continue reading →
Rating: All I want for Xmas is a barcode app
Here’s an interesting way to conduct research to prove your point. Scanbuy hast just conducted a poll on Twitter and Facebook to gauge how consumers are utilising barcodes on their phones while shopping for Xmas. It certainly seems to prove that there is a great deal of interest in bolstering the use of barcodes in the retail business by providing information consumers can access with a suitably equipped cameraphone. Everyone assumes you need the latest smartphone but any cameraphone can hack it. With a bit of education the 40 per cent of those who stated they’ve never scanned a barcode before – but would like to – could be helped out. Continue reading →
When two former heads of the MMA take positions as interim CEO’s of competing mobile barcode companies NeoMedia and Scanbuy, it might seem to be a coincidence. The departure of Iain McCready at CTIA this year makes it seem like happenstance; but, no, this was a tactical and calculated part of strategy for both companies. Continue reading →
Rating: Actually it’s booked to do the same for Verizon shortly
It’s not just analytics companies which are piggybacking on efforts by US network operators to more closely embrace mobile app developers, so are barcode specialists, too. Actually in this case it is Scanbuy which has launched an app developer program called Innovation Exchange. Not only is this available on the recently announced the Sprint Application Developer website (see our previous story here), it will shortly become available on the Verizon Developer Community, too. Are these guys shameless, or what? Anyway, Scanbuy is viewing its Innovation Exchange offering as a place where developers, marketers, and enterprises can link into a complete set of mobile barcode tools. Continue reading →
Posted in Apple, Mobile barcodes, android, sprint nextel, verizon
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Tagged barcodes, Eric Harber, Exchange, Hipcricket, innovation, mike wehrs, scanbuy, scanlife
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The Mobile Marketing Association has just announced that CEO and President Mike Wehrs is resigning from the position after one year at the reigns. But it has been one hell of a year for anyone involved in mobile marketing and advertising!
The MMwho now? Continue reading →
Posted in Mobile Ad&Mktg, Mobile Messaging, mobile news
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Tagged advertising, marketing, mike wehrs, mma, mobile, mobile advertising, Mobile Marketing, mobile marketing association, mobile news
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I would be lying if I said that I didn’t know Mike Wehrs. I have met him on several occasions but our conversation just got a lot lighter and friendly now he is no longer the Chief Evangelist at Nuance and the President of the MMA.
I started off our chat with two obvious questions.
Bena: Mike. [...]
The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer (CEO) of the association, effective immediately.
In his previous role as Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc., Mr. Wehrs was responsible for the company’s overall [...]
Rating: he definitely mentioned at least one unannounced product
It seems that while Bena was happily chatting to Nuance‘s Kevin Stone here, the company’s vp of evangelism, Mike Wehrs, was happily spilling the beans about Open Voice Search to yours truly over lunch.
Wehrs’ enthusiasm for his company is legendary – the side-effect being that he skips [...]
Using speech to make data services easy is expected to be the killer application of the future. But personal experience with voice to data services have left confusion as to whether or not voice search and services can actually deliver.
As a Judge for the Best Mobile Services category at the Mobile World Congress, I spent [...]
Posted in Conferences, Featured, Mobile Content, Mobile Operators, Mobile applications, White Label Search_
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Tagged , bevocal, mike wehrs, mobile, multi-modal, nuance, rogers wireless, search, tegic, voice, voice search, voicesignal
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