Tag Archives: millennial media
Millennial Media launches latest Mobile Mix report
Rating: Tablet market dominated by three players
Millennial Media has released its latest report – entitled ‘Mobile Mix which draws on data garnered from its own mobile advertising platform. The report highlights how the iPad, Samsung Galaxy Tab and Kindle Fire were the top three tablets ranked by impressions in Q2 2012, and all three tablets were in the top 20 overall mobile devices on the Millennial Media platform. Continue reading
Posted in Apple, Mobile Ad&Mktg, Samsung, tablets
Tagged Apple, iPad, Kindle Fire, millennial media, mobile mix, Samsung Galaxy Tab
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adeven claims industry 1st holistic mobile ad analytics
Rating: Sheds light on in-app purchasing
There are plenty of people within this industry who would love to understand the real value of their mobile advertising spend and the opportunity to discover where their most valuable customers come from. Well, adeven, a mobile analytics and ad verification specialist, reckons it has the answer with what it claims is the mobile industry’s first holistic mobile ad analytics solution. Known as ‘adjust.io analyzer’, this tool is aimed at media agencies and direct clients who want to gain a 360 degree understanding about how their mobile ad budget is performing. The company says that adjust.io analyzer can work across many different marketing channels to deliver information, analytics and revenue tracking in one independent solution. Continue reading
Posted in Mobile Ad&Mktg
Tagged adeven, Andreas Riedel, Christian Henschel, Google Admob, inmobi, JustBook, millennial media, mobile advertising, Stanwood, Stefan Menden
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28.3 % of mobile ad spend will be from location-based ads says Berg Insight
Rating: The LBA value chain is still forming
A new report from market watchers, Berg Insight, entitled ‘Location-Based Advertising and Marketing’ (see here) estimates that location-based advertising (LBA) will account for 28.3 per cent of mobile ad spend in 2016. That corresponds to a compound annual growth rate of 90.9 per cent, so the real-time LBA market should be worth €4.9 billion in 2016. The company reckons that in 2011 the total global value of the real-time mobile LBA market was €192 million, representing 5.0 per cent of the total mobile ad spend. Asia-Pacific is estimated to be the largest LBA market in 2016, followed by Europe and North America. Continue reading
Posted in Apple, Featured, Mobile Ad&Mktg, Mobile Stats, google, mobile location, nokia
Tagged at&t, Berg Insight, COUPIES, GeoAd, LBS, LEMON Mobile, location based advertising, Loopt, madvertise, millennial media, nexage, o2, placecast, poynt, Proximus Mobility, Qwikker, qype, scanbuy, SFR, shopkick, TeleNav and Waze, Telmap, where, xad, yowza
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Millennial Media launches creative tools for mobile marketing
Millennial Media has launched mmStudio, a suite of mobile advertising tools intended to enable advertisers and agencies to easily deliver compelling mobile ads on Millennial Media’s global mobile platform.
Millennial Media is integrated with over 10 rich media vendors, and inside mmStudio, advertisers have access to wireframes that will allow them to design traditional ad creative like expandable banners and interactive video. Continue reading
Apple losing market share on both devices and advertising
The most recent Millennial Media Mobile Mix report has just arrived – and it shows a fairly steep drop in Apple’s dominance of both the overall device market and the amount of mobile advertising served. Continue reading
Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, android, iphone, mobile news
Tagged advertising, android, Apple, marketing, millennial media, mobile advertising, Mobile Marketing, mobile mix, Samsung
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Smartphones shove feature phones down a hole in the US
Every month, massive mobile advertising network Millennial Media releases a snapshot of the mobile industry. This includes a look at OS share, app revenue, most popular devices and much, much more. Amongst the interesting results in this months report is that for the first time, there are no feature phones on the list of the top 20 mobile devices – only smartphones. Continue reading
Mobile advertising and marketing top news: Microsoft, Millenial Media and loyalty
Welcome to the GoMo News round-up of the hottest news in mobile marketing and advertising! Millennial Media is reportedly gearing up for an IPO; 3 UK has signed 4th Screen as their exclusive mobile portal ad sales partner; and much more… Continue reading
MMA and Millennial Media to hone global mobile marketing standards
Wow – congratulations are in order for Millennial Media. Not only has it attained the highest possible membership band in the Mobile Marketing Association, it will also be taking the lead position on shaping the MMAs global standards for mobile marketing. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged adveritising, marketing, millennial, millennial media, mma, mobile, mobile marketing association, premium
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Mobile advertising and marketing hot news: spam, video and voice
Welcome to Friday’s round-up of the hottest mobile marketing and advertising stories, from GoMo News! iVdopia sees a great response to video ads on mobile WAP sites; 47% of mobile ad click throughs are accidental; and you think you’ve got spam problems? Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, india, iVdopia, marketing, millennial media, mobile, mobile advertising, Mobile Marketing, mobile video, spam, voice
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Mobile advertising and marketing hot news: Android, sports and YouTube
Welcome to the Friday round-up of the hottest mobile marketing and advertising stories, from GoMo News! Ads on Android become more and more popular; YouTube stands to generate real revenue from hits on it’s mobile property; Canadian TV network starts driving revenue from popular mobile apps; and much more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, android, mobile news
Tagged advertising, Africa, android, inmobi, marketing, millennial media, mobile, mobile advertising, Mobile Marketing, mobile text, SMS, sport, textango, the score, youtube, youtube mobile
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Mobile advertising and marketing hot news: Millennial, India and WiFi
Welcome to today’s round-up of the hottest mobile marketing and advertising stories from GoMo News! Millenial Media has declared a spectacularly successful 2010; India expands to become largest APAC mobile advertising market; a fascinating new WiFi-based advertising option for retailers launches; and much more…
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Posted in India and Asia Pacific, Mobile Ad&Mktg, Mobile Marketing, india, mobile news
Tagged advertising, india, inmobi, marketing, millennial media, mobile, mobile advertising, Mobile Marketing, neverblue, Wifi
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Apple and Android neck-and-neck for mobile advertising: Millennial reports
Top advertising network Millennial Media has released it’s latest monthly report today. The Mobile Mix gives a look at how people and advertisers are using the network – and more than ever, this month sees Apple and Android struggling for supremacy. Continue reading
Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, android, google, iphone, mobile news
Tagged advertising, android, Apple, google, iphone, marketing, millennial media, mobile advertising, Mobile Marketing
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OMS 2010 -Nokia has wizard app for publishers
Rating: Publicise your news site on Ovi
Since Nokia is a major sponsor of OMS 2010, it had several of its 3G netbooks on display. And one of them had instructions on how to use the Ovi app wizard to create an app for your website or publication. All you need is an Atom or RSS news feed, it says. Continue reading
Posted in Conferences, Mobile applications, nokia
Tagged millennial media, Mpression, nokia, open mobile summit, Ovi
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