Tag Archives: millennial
MMA and Millennial Media to hone global mobile marketing standards
Wow – congratulations are in order for Millennial Media. Not only has it attained the highest possible membership band in the Mobile Marketing Association, it will also be taking the lead position on shaping the MMAs global standards for mobile marketing. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged adveritising, marketing, millennial, millennial media, mma, mobile, mobile marketing association, premium
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Mobile advertising metrics: Millennial Media releases April report
Mobile advertising network Millennial Media has released its monthly metrics report. Along with AdMob and Quattro Wireless, Millenial is one of the largest mobile ad networks in the world – it claims to be able to reach 82% of all US mobile internet users. That’s over 60 million people, folks. And like AdMob, Millennial gathers data from every single ad it serves, giving us an interesting snapshot of the smartphone market. Continue reading
