Tag Archives: mma
Rating: 3 billion impressions a month
Proof that mobile is King in West Africa in particular has been provided by research carried out for Twinpine – the mobile advertising network, in conjunction with Kenya-based iHub Research. It shows that mobile penetration is driving internet usage across West Africa and playing a fundamental role in fuelling economic growth. The study entitled ‘An analysis of Mobile Technology in West Africa: The Case Of Nigeria, Ghana and Cote D’Ivoire‘ and analyses mobile usage across Nigeria, Ghana and the Ivory Coast. Already Nigeria, Ghana and the Ivory Coast are achieving high monthly advertising impressions and Nigeria is especially strong with 3 billion impressions a month. Continue reading
Rating: MMA gets together with Google to release mobile data
In a new initiative, Google has got together with the Mobile Marketing Association (MMA) to release mobile data which should prove extremely valuable to marketeers. The pair has re-launched ‘Our Mobile Planet’ with help from the IAB and researchers Ipsos MediaCT. The data covers 40 countries in 22 different languages but it has also found which countries have the highest smartphone adoption. The answer is Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE which all have more than 50 per cent of their population on smartphones. Which has led to Paul Berney, md for EMEA with the MMA to claim that the majority of smartphone adopters are in EMEA. The data can be accessed for free from thinkwithgoogle.co.uk/mobileplanet. Continue reading
Google re-launches ‘Our Mobile Planet’ with the MMA
Six countries are the leaders in smartphone adoption
May 16th 2012. Google with the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, has announced the launch of an updated version of ‘Our Mobile Planet’, a mobile consumer data resource that provides free access [...]
[ June 19, 2012; 3:30 pm to 4:30 pm. ] Cannes Mobile Day Speaking Panel – Deconstructing Mobile @ 59th Cannes Lions International Festival of Creativity
June 19th 2012 3.30 pm – 4.30 pm
As the consumer communications landscape continues to be dominated by mobile devices, mobile marketing is predicted to be one of the highest growth media platforms to ever exist. Hear from mobile marketing leaders on their vision for how the mobile channel will evolve in the next 3-5 years and what this means for marketers. Also discover ways to navigate this complicated and diverse ecosystem to best leverage the power of the channel. Continue reading
The Mobile Marketing Association and Velti bring the Mobile Circus to town to coincide with mobile’s debut at 59th Cannes Lions International Festival of Creativity, June 17th 23rd 2012
May 14th 2012. The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together have announced that the Mobile Circus is coming to town. A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity – the premier international advertising event – the week of June 17th-23rd 2012. Continue reading
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the Chinese in India, Shazam and the Superbowl, MMA making it easier to buy mobile ads and more… Continue reading
Rating: Coca-Cola the overall winner
We’re not quite sure whether the MMA (Mobile Marketing Association) is aware of this but it appears to have picked the name of a popular brand of children’s’ sweeties [candy] in the UK for its new set of awards. Anyway, the ‘Smarties’ were announced last night [November 17th 2011] at the Hotel SLS at Beverly Hills in Los Angeles, USA. The event was sponsored this year  by Motricity along with Millennial Media. The MMA Global Award Winners were chosen from hundreds of entrants by a judging panel of international marketers and agency leaders. Somehow the global winner and North American regional winner appear to be the same thing. A bit like the hosting nation winning the Olympics. Anyway, the overall winner was Old Navy and Crispin Porter + Bogusky for ‘Old Navy Records’. Congratulations. Continue reading
Rating: Everything you wanted to know but were too bored to ask
Regular readers of GoMo News should pride themselves in having no need to read a White Paper just released by the Mobile Marketing Association (MMA). It’s entitled ‘Mobile Barcodes: an Overview for Marketers’. For newcomers this white paper is intended to explain in clear language how marketers can leverage mobile barcodes. It describes how marketers can use barcodes to provide their customers with access to information; multi-media content; promotional opportunities; discounts and coupons. Alberto Benbunan, md with Mobile Dreams Factory and co-chair of the Mobile Barcode Task Force (which produced this) said, “This white paper is intended for marketers who are beginning or refining their mobile barcode consumer activation journey to learn how to best make it work for their mobile campaigns.” A bit of a clue, then. Continue reading
Rating: “And the winner of the best in class is …”
Significantly, the Mobile Marketing Association (MMA) is emphasizing its global reach with the announcement of the marketer and agency finalists for its 2011 Mobile Marketing awards for innovation, creativity and Leadership. There are entries in the running from South Africa, France and Hong Kong. The association claims that the finalists represent the best-of-the- best in mobile marketing from across the globe. The winners will be revealed at the forthcoming MMA Awards gala stage in Los Angeles, USA on November 17th  which is held in conjunction with the MMA Forum Los Angeles Continue reading
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
Interview with Paul Berney MD MMA EMEA at 2011 MMA Forum in London Continue reading
Haidy Melika from The Blue Cheese Company gave a fantastic presentation at the MMA. Instead of writing about it, I decided to have her interviewed. Click below for some super facts on Egypt.
According to mobile thought leader Tomi Ahonen, we look at our mobile phones 150 times per day on average – more than any other medium. The mobile device has changed the way in which we as consumers interact with the world around us – giving us control over the how, who and when of interaction and creating an expectation of information and services on demand, wherever and whenever we are. As such, mobile is now the most direct and personal channel available to any brand or marketer.