Standardisation is key for mobile barcodes in Europe: Female Friday with Laura Marriot

Welcome to the second installment of our monthly Female Friday feature! On the last Friday of every month, we will be posting an interview with one of the leading ladies of the mobile industry. Today we have Laura Marriot - from being Director of Marketing for Intrado to the President of the Mobile Marketing Association, she has an impressive amount of experience in mobile marketing. Laura is currently a strategic consultant for a number of mobile marketers, and a Board Member at NeoMedia Technologies.

The MMA breaks into four units to promote better local mobile marketing

The Mobile Marketing Association has a pretty big job. It’s a worldwide body, and tasks itself with popularising and standardising mobile marketing and advertising. As part of this remit, it spent a lot of time last year setting up local and regional and branches around the world - and now it has announced the next step in that “local” effort. The MMA is breaking up into four distinct but co-operative business units, each tasked with addressing regional needs while ensuring global benchmarks.

Bye bye, Mike! CEO Wehrs steps back from Mobile Marketing Association

The Mobile Marketing Association has just announced that CEO and President Mike Wehrs is resigning from the position after one year at the reigns. But it has been one hell of a year for anyone involved in mobile marketing and advertising!
The MMwho now?

GoMo 1-to-1: talking news with the Mobile Marketing Association

At the Mobile Marketing Forum in Los Angeles I got a chance to sit down with the man in charge. Mike Wehrs, President and CEO of the Mobile Marketing Association talked to GoMo News about the latest developments for the association - including new membership and training options, as well as the new definition of mobile marketing. We also talked about how Wehrs sees the next year unfolding for mobile marketing.

Mobile Marketing heavyweights meet in Los Angeles

Greetings from Downtown Los Angeles and the Mobile Marketing Association! This morning sees the opening of the Mobile Marketing Forum, where leading figures from mobile brands, operators, content and entertainment providers, and media companies get together to share advances made during the year in the mobile market.

Mobile marketing quickies: MMA Germany and Everton FC goes mobile

The MMA has gotten in close with the mobile section of the BVDW in Germany and Everton Football Club has chosen an SMS marketing platform to stay in contact with its fans more closely.

GoMo update: Mobile marketing and advertising round-up

Mobile marketers in South Africa are expecting more help from the MMA, as well as hoping for a big boost from the World Cup next year. Mobile content provider Tapatap is lobbying in Washington for a bailout. Mobile advergaming company Greystripe has announced a new funding burst.

Mobile Advertising: The IAB releases 5 steps for effective mobile campaigns

The IAB Internet Advertising Bureau has found that mobile display advertising can increase brand awareness and recognition.

Study finds UK mobile users like mobile advertising… when they’re properly incentivised

The Mobile Marketing Association and the Interactive Advertising Bureau have released results from a large study done on the UK mobile market. The study shows that majority of mobile owners are happy to receive mobile advertising - as long they have a measure of control over it.

The Mobile Marketing Association Verizon, AT&T, Sprint and T-Mobile USA collaborate on seamless mobile marketing services

The MMA has announced that four mobile operators in the US - Verizon Wireless, AT&T, Sprint and T-Mobile USA have agreed to incorporate their mobile marketing guidelines within the MMA’s best practices.

What does this mean?
IN short it seems as though mobile marketing services will benefit from a unified approach. Instead of several sets of individual guidelines. [...]

Mobile advertiser Carat is first agency to join IAB mobile steering group

Carat Digital is the first media agency to join the Internet Advertising Bureau’s mobile steering group. Last month the IAB called for mobile industry representatives to join, so that it could expand it’s activities into that space.
The mobile steering group currently has representation from all the major mobile operators, including Orange, O2, 3, Vodafone and [...]

MMA Brands and Agencies event at BAFTA London with BA, The Guardian and Ogilvy

Mobile Marketing Association
Yesterday, I would have disputed the fact that the MMA (Mobile Marketing Association) could win the appeal of Brands and Agencies.  The organisation with over 700 members (including my other company visibility mobile); I believed was made up of industry “know it alls” and early adopters.

But that was yesterday. Today, there is no [...]

Mike Wehrs President of the MMA on the first 45 days in his new position

Being an avid writer, follower and (in another venture) member of the MMA – this is my second interview with Mike Wehrs (new President and CEO) in the 45 days since he started his new position. As a result of this I didn’t want to interview him on the day to day matters but comprehend [...]

GoMo News Flickr feed great photos of MWC so far

Pictures above with Mitch Lazar Yahoo!, Mike Wehrs MMA and Brian Lent Medio.
Please click on the Flickr feed at the top right of the page or go to:
http://flickr.com/photos/gomonews

Chat with Mike Wehrs new President and CEO of the Mobile Marketing Association

I would be lying if I said that I didn’t know Mike Wehrs. I have met him on several occasions but our conversation just got a lot lighter and friendly now he is no longer the Chief Evangelist at Nuance and the President of the MMA.
I started off our chat with two obvious questions.

Bena: Mike. [...]

Mobile News for Leaders