Tag Archives: mma
MMA tackles critical skill shortage in mobile marketing
There’s a big problem in mobile marketing, but it’s not one you hear very often – you really need to get in and talk to the people doing the hiring. And that problem is what you might call a “skill shortage”. Mobile marketing is a relatively extremely young discipline, it is growing with incredible speed. That means that there are a lot of people hiring out there, but there is a definite lack of people with the relevant experience to fill those positions. But now the Mobile Marketing Association (MMA) has decided to tackle that problem. Continue reading
MMA and Google co-operate on massive mobile research release
The MMA (Mobile Marketing Association) (www.mmaglobal.com) and Google will be presenting key findings from a new global research study designed to provide insights into how people are using their mobile devices and the readiness of businesses to engage consumers via mobile. Two separate surveys informed this study: a consumer-facing survey, which included interviews with thousands of smartphone users in 30 different countries, and a business-facing survey conducted in 5 countries (U.S., U.K., France, Germany, Japan) which incorporated over 1000 interviews with marketing decision makers. Continue reading
MMA awards nominations now open: time to start kissing babies
The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced the call for nominations for its Annual Global Awards Program. It’s time to recognize the industry’s exceptional campaigns, companies and people who have made mobile a successful media channel. Continue reading
Posted in Press Release
Tagged mma, mma global awards, mobile, mobile advertising, mobile marketing association
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Mobile marketing and advertising top stories: Google, research and Android vs. iPhone
Welcome to the GoMo News round up of the best mobile advertising and marketing stories! Google and Digitas are teaming up for mobile marketing research; InMobi reveals its latest stats; Smaato releases for Android; and much more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, android, google, inmobi, iphone, marketing, mma, mobile, mobile advertising, Mobile Marketing, smaato
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Mobile advertising and marketing round-up: Android, InMobi, Amobee and profits
Welcome to the GoMo News round-up of the best in mobile advertising and marketing stories. YOC Group has reported its best quarter yet, LeadBolt releases content “locking” to Android, and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, android, mobile news
Tagged advertising, Amobee, android, inmobi, Leadbolt, marketing, mma, mobile, mobile advertising, Mobile Marketing, YOC Group
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Mobile coupons: the MMA publishes best practices and guidelines
Using your mobile phone to receive, store and redeem coupons is fast becoming standard practice. The power of mobile couponing is pretty easy to impress on a lot of businesses – it’s a fast way to increase customer loyalty, by providing them with money value through their phone which, unlike paper coupons, they are extremely unlikely to forget. But since there are so many ways to send coupons over mobile, the market has immediately become very fragmented and muddled. And so the Mobile Marketing Association (MMA) has today published “Guidelines and Best Practices in Mobile Price Promotions” for North America. Continue reading
Global mobile marketing: the true meaning of MMA Premium membership
Beginning last year, every couple of months the Mobile Marketing Association (MMA) has issued a press release stating it has added a new company to it’s Premium Member tier. This is the highest position a member of the MMA can attain – and the six currently existing Premium Members couldn’t be more different from one another. I’ve been fascinated by the concept of a “Premium” tier – I wanted to know exactly what it was for, how members were selected, and what the plan was for the tier in the future. To clear these questions up, I shared a call with Paul Berney, MMA CMO and Managing Director, EMEA, and Rob Jonas, VP & Managing Director, Europe & Middle East, InMobi (the most recent company to attain the Premium position). Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged advertising, inmobi, marketing, mma, mobile, mobile advertising, Mobile Marketing, premium
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What will InMobi be doing as an MMA Premium member?
I recently wondered whether or not the membership criteria for the Mobile Marketing Associations Premium tier had been shifted somewhat. And with today’s announcement that InMobi has joined the Premium club, I think I can say “yes, it has”. Continue reading
MMA and Millennial Media to hone global mobile marketing standards
Wow – congratulations are in order for Millennial Media. Not only has it attained the highest possible membership band in the Mobile Marketing Association, it will also be taking the lead position on shaping the MMAs global standards for mobile marketing. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged adveritising, marketing, millennial, millennial media, mma, mobile, mobile marketing association, premium
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Mobile advertising and marketing hot news: mobile web, SMS and Red Bull
Welcome to the Wednesday round-up of mobile marketing and advertising stories from GoMo News! The MMA and IAB have decided to tackle the way in which people measure how effective their mobile web ads are, Red Bull has won over Virgin Mobile in South Africa, and much more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Messaging, SMS, mobile news
Tagged advertising, IAB, local, marketing, mma, mobile, mobile advertising, Mobile Marketing, mobile text, Mobile Web, Red Bull, SMS
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@MWC Mobile Entertainment Forum MEF Party rocked the Picasso Museum
After the fantabulous Mobile Premier Awards, Cian and I made our way in my little Skoda to the Picasso Museum (MEF Party). This was easier said than done as all the roads seemed to close and we got unbelievably lost in a maze of downtown Barcelona.
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Mobile Marketing Association gets 4th Premium Member: the Tribune Company
The Mobile Marketing Association (MMA) has a lot of different members. Hundreds, in fact. Mobile advertisers all over the world have an MMA membership. But Premium Membership, the highest tier, is very very exclusive: it is available only to those companies that are so large they can create their own markets. Each Premium Member can enter an area where their service is not provided, and create an entire market from scratch. And today the MMA announces it’s 4th Premium Member – the Tribune Company. Continue reading
US wakes up to benefits & dangers of common short codes
Rating: CTIA & MMA band together to ensure public confidence
It appears that the US market has suddenly woken up to the advantages of deploying common short codes – especially for mobile marketing. Consequently, the Mobile Marketing Association (MMA) has joined forces with the US based CTIA – the wireless industry association – to streamline the [...]
Posted in Mobile Ad&Mktg, Mobile Messaging
Tagged common short codes, CTIA, greg stuart, MDA, mma, Short Codes Administration
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Hamburg to make MxO a leading mobile event
Rating: And it’s a lot cheaper than Barcelona
Well, Hamburg isn’t in the running to become the GSMA’s Mobile World Capital, but Germany’s second largest city has decided to host its own mobile show this October [6th-7th 2011]. Taking place for the first time the show is called the MxO – Mobile Opportunities Expo & Trend [...]
Posted in MWC, Mobile Ad&Mktg, mobile developers
Tagged Beatles, hamburg, IAB Europe, Messe, mma, mobile monday, MxO, Paul Berney, Reeperbahn, wipjam
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Mobile advertising and marketing hot news: ad spend, content and analytics
Welcome to the Tuesday round-up of the hottest mobile marketing and advertising stories from GoMo News! The MMA reports that mobile ad spend is increasing faster than confidence; DataXu demand side advertising platform reaches general availability; Smaato teams with Vertica for analytics, and more… Continue reading
Posted in Analysis, Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, analytics, buzzcity, dataxu, marketing, mma, mobile, mobile advertising, Mobile Marketing
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