Tag Archives: MMAglobal
The Mobile Marketing Association Verizon, AT&T, Sprint and T-Mobile USA collaborate on seamless mobile marketing services
The MMA has announced that four mobile operators in the US – Verizon Wireless, AT&T, Sprint and T-Mobile USA have agreed to incorporate their mobile marketing guidelines within the MMA’s best practices.
What does this mean?
IN short it seems as though mobile marketing services will benefit from a unified approach. Instead of several sets of individual guidelines. [...]
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Operators, at&t, mobile news, sprint nextel, t-mobile, verizon
Tagged at&t, mma, MMAglobal, mobile, Mobile Marketing, sprint, t-mobile usa, verizon
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MMA Brands and Agencies event at BAFTA London with BA, The Guardian and Ogilvy
Mobile Marketing Association
Yesterday, I would have disputed the fact that the MMA (Mobile Marketing Association) could win the appeal of Brands and Agencies. The organisation with over 700 members (including my other company visibility mobile); I believed was made up of industry “know it alls” and early adopters.
But that was yesterday. Today, there is no [...]
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged mma, mma global, MMAglobal, mobile marketing association
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Chat with Mike Wehrs new President and CEO of the Mobile Marketing Association
I would be lying if I said that I didn’t know Mike Wehrs. I have met him on several occasions but our conversation just got a lot lighter and friendly now he is no longer the Chief Evangelist at Nuance and the President of the MMA.
I started off our chat with two obvious questions.
Bena: Mike. [...]
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing
Tagged mike wehrs, mma, MMAglobal, Mobile Marketing
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Mobile Marketing Association new Consumer Best Practices
The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released version 3.4 of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the U.S.
What has been changed?
• Clarification of Terms & Conditions specifically for Web Print/Video
• Clarification of each carrier’s “Standard Rates May Apply” language
• Removing triple opt-in from premium IVR program
• Clarification on [...]
Mobile Marketing Association reports unprecedented growth in 2008
Rating: MMA goes into 2009 stronger than ever before
The Mobile Marketing Association has issued a release announcing that 2008 was the biggest growth year that it has seen so far, and also the biggest year for mobile marketing in general.
What are the key points?
- The MMA has acquired over 200 new members in 2008, an [...]
Posted in Mobile Ad&Mktg, Mobile Agencies
Tagged mma, MMAglobal, mobile, Mobile Marketing, mobile marketing association
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Hispanics, African Americans and mobile coupons represent strong prospects for mobile marketing
The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the results of its Annual Global Mobile Attitude and Usage Study, conducted with research partner Synovate. The report spans selected markets in four geographic regions including United States, Europe, Asia Pacific and Latin America, and helps brands and advertisers understand the global habits of mobile users and [...]
Posted in Mobile Ad&Mktg, Mobile Stats
Tagged MMAglobal, mobile advertising, Mobile Marketing
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Mobile Marketing Association Conference Update
O.M.G. I am having a great day and I have heard some great presentations. Write ups on Mobilera and Magyar Telecom and huge mobile barcode news to follow! It also feels great as I know a lot of people but there are so many new faces from the Gulf and Eastern Europe.
But something else made [...]
The MMA today announced the launch of its India Local Council
The MMA embaces India with a local council.
Building on the success achieved globally and regionally, we will now launch the India Local Council and introduce a local membership fee structure giving important benefits for a significantly reduced fee. Cost to join the Local Council is 1000USD per year.
Benefits of membership include:
An opportunity to meet and [...]
Mobile Marketing Association Membership Crosses 700
A total of 30 new companies have joined the MMA, taking the total number to over 700. The companies are:
• Admoda / Adultmoda
• Agency.com
• Apptera, Inc.
• Avea Iletisim Hizimetleri A.S.
• BLST MARKETING INC./DBA: AZURE MEDIA
• BrightShare Ltd.
• Distribuidora Panabal, S.A.
• Fishbowl
• Gigafone Asia Pacific Pte Ltd,
• Gumiyo
• Hands Empreendimentos LTDA
• Incentivated
• KADOINK
• Mobile Advertising Solution, MAS. Ltd.
• Mobile TeleSystems OJSC
• Mobility Marketing Pvt. Ltd.
• Mogreet, Inc.
• More Mobile Relations
• Nowcasting International Ltd.
• Oorja Mobile Services [...]
CTIA live! Laura Marriott President Mobile Marketing Association
Posted in Conferences, Mobile Ad&Mktg, Mobile Agencies
Tagged laura marriot, MMAglobal, mobile marketing association
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Mobile Marketing Association launches Mobile Search Report
Now, I like the MMA. I adore Russell Buckley and after a tricky start with the MMA (long long time ago) – I understand and believe in its ambition. I also plan on joining the MMA under the new visibility mobile company brand.
But, I have really taken my time to read this new report: http://www.mmaglobal.com/mobilesearchintro.pdf
I [...]
Mobile Marketing Association MMA membership increases
The MMA (Mobile Marketing Association) today announced an addition of 33 new members bringing its membership close to 600 members.
From the press release
“Our MMA membership continues to proactively and collaboratively drive the adoption of the mobile channel world-wide,” said Laura Marriott, president of the MMA. “The MMA and its members have spent the last few [...]
Posted in Mobile Ad&Mktg, Mobile Content
Tagged laura mariott, mma, MMAglobal, mmaglobal.com, mobile marketing association
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