Mobile Marketing Forum Asia looms near - want cheap tickets?

The MMAs Mobile Marketing Forum Asia will be running on April 14th and 15th in Singapore - and here at GoMo News we’ve got a line on cheap tickets. Check out below for details on the forum, and on how to get 15% off your ticket price if your register before March 10th with our promotional code.

GoMo 1-to-1: big brands are the future for mobile marketer Ringleader

The last person I interviewed at the Mobile Marketing Forum in LA this week, Bob Walczak of Ringleader Digital, was a very patient man. Thanks to those unavoidable delays that happen at conferences, I ended up being almost 20 mins late for our meeting. Thanks for waiting Bob! Ringleader Digital is very focused on something that is extremely important for the growth of mobile marketing: getting better metrics.

GoMo 1-to-1: talking news with the Mobile Marketing Association

At the Mobile Marketing Forum in Los Angeles I got a chance to sit down with the man in charge. Mike Wehrs, President and CEO of the Mobile Marketing Association talked to GoMo News about the latest developments for the association - including new membership and training options, as well as the new definition of mobile marketing. We also talked about how Wehrs sees the next year unfolding for mobile marketing.

Convergence is a major part of the Microsoft mobile marketing strategy

At the Mobile Marketing Forum in Los Angeles, Jeff Plaisted from Microsoft Mobile Advertising took us through its mobile advertising strategy. Using its cross-platform launch of the TV show “Flashforward” as a starting point, Jeff explains how Microsoft views and uses mobile as a part of greater marketing campaigns. In particular, Microsoft is paying attention to the convergence of mobile, internet and digital TV. It’s a pretty nifty visual presentation as well!

GoMo 1-to-1 at MMF: mobile marketing, money and more from Mobile Giving

I spoke to mobile veteran Jim Manis, CEO of Mobile Giving at the Mobile Marketing Forum. He’s a long time supporter of the MMA, and an influential figure in its past. But today we talked about his current pet institution: Mobile Giving. This is a non-profit charity organisation that currently helps over 350 charities collect donations via mobile. We also spoke about how the mobile channel can be used for marketing and educating of donors, and the possible commercial applications of the service

The present and future of mobile advertising - according to the carriers

The panel I was most interested in attending at MMF was the carrier panel. At conferences you usually get a few network representatives attending, but rarely more than one or two on stage at any one time. But this was a panel entirely constructed from networks! Verizon, Cricket, Sprint and AT&T took the stage and told us what they think about the current play of mobile advertising, and what they’re planning for the future.

Can mobile marketing can harness the emotional power of “little things”?

At the Mobile Marketing Forum in Los Angeles today, the days event were wrapped up by Bryon Morrisson, President of Ipsh. His keynote address was called The Power of Little Things - and not even the MC knew what it was about before it started. It turned out to be about the potential power of little, human gestures when applied to mobile marketing.

AT&T believes mobile local search is the future of advertising

At the Mobile Marketing Forum in Los Angeles today, AT&T Interactive CMO Matt Crowley spoke about mobile local search advertising. As AT&T pushes further into mobile services and advertising, it has come to believe that the major source of revenue for mobile advertising in the years to come will be from local search. Not only this, but Crowley impressed the powerful role that operators can play in delivering targeted advertising to huge numbers of people.

Mobile Marketing heavyweights meet in Los Angeles

Greetings from Downtown Los Angeles and the Mobile Marketing Association! This morning sees the opening of the Mobile Marketing Forum, where leading figures from mobile brands, operators, content and entertainment providers, and media companies get together to share advances made during the year in the mobile market.

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