Tag Archives: MMS

Guest Post: The power of messaging

Why it so important in today’s hyper-connected world

by Arnold Rijpma, vp for business development with Acision

This Summer [2012], over 400,000 people descended upon London to witness sporting history being made before their very eyes. Currently, with the Premier League and the Rugby Union in full swing, we can see that during truly global events, fans at home and abroad use their mobile devices to send text and picture messages of the action as it happens. Or they browse the internet to get the latest news and follow results. Although Facebook and Twitter are great ways of sharing instant snaps and statements publicly, SMS and MMS are widely used (and in demand) to share private thoughts and pictures between family and friends around the world. Continue reading

Posted in Mobile Messaging, Mobile Operators | Tagged , , , , , , , , , | Leave a comment

Mobilethink helps operators retrieve lost revenues from cheap phones

Rating: Fake IMEIs no longer problem for customer call centres

Mobile device configuration specialist Mobilethink believes it has found a way for mobile operators to recover revenues from handsets with ‘invalid’ IMEI numbers. The company claims thatin 2011 handsets sold by  ’no-name’ manufacturers in China and India presently account for more sales than Samsung, Apple and LG combined. The problem is that these ultra-low cost GSM devices aren’t sold with a unique identification number (IMEI) – with manufacturers frequently re-using ‘old’ IMEI numbers. This causes the call centres of afflicted network operators serious issues in attempting to attach handsets properly to their networks when their IMEIs are fake. Mobilethink beleives it has over come this problem with the first generic settings solution for devices with invalid IMEIs. Continue reading

Posted in China, Mobile Devices, Mobile Operators, india | Tagged , , , , , , , , | Leave a comment

O2 Launches Twitter MMS in the UK

Press release

O2 has announced that it has joined forces with Twitter to make it even easier for its customers to share photos from their mobiles via Twitter. As of September 21st [2011], O2 customers can upload and share photos with their Twitter followers simply by sending them via MMS to a shortcode. Continue reading

Posted in Mobile Messaging, Press Release | Tagged , , , , | Leave a comment

Mobile advertising supports music: Mogreet and Musicians Corner

There’s a very cool weekly gathering in Nashville, called Musician’s Corner. For a few months during the year, every Saturday there is a free outdoor concert where new talent can play for an audience of music lovers. The Musician’s Corner has now signed up with Mogreet to promote the events over mobile. Continue reading

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile Music, mobile news | Tagged , , , , , , , , , , , , | Leave a comment

Mobile Barcode Company JAGTAG receives Intelligent Mobile Ad Serving Patent

A press release hit my radar last week and it has taken me a while to understand fully the potential of the patent.

What is it?
Continue reading

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes, mobile coupons, mobile news | Tagged , , , , | 1 Comment

Completely mobile newspaper launches in Africa

A major co-operation between three companies has seen the launch of a completely mobile-based newspaper in sub-Saharan Africa. Safaricom, one of the biggest telecoms operators in Africa, has teamed up with Chinese technology provider Huawei and the Xinhua News Agency to create a daily news service based around MMS Continue reading

Posted in China, Mobile Content, Mobile Messaging, mobile news | Tagged , , , , , , , , | 2 Comments

Mobile marketing and advertising top news: loyalty, mass marketing and integration

Welcome to Thursday’s round-up of the top stories in mobile advertising and marketing, from GoMo News! Cost-Per-Action mobile advertising gets another service provider; loyalty-enabler Sundrop gets almost a million in funding; “fast goods” become ever more reliant on mobile, and much, much more… Continue reading

Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news | Tagged , , , , , , , , , , , | Leave a comment

Mobile marketing and advertising top news: magazines, cars and YOUR salary

Welcome to the GoMo News round-up of the best in mobile advertising and marketing stories! There’s an under-the-bonnet look at wages in the industry, along with magazine-style MMS and more… Continue reading

Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news | Tagged , , , , , , , , | Leave a comment

SpyderLynk’s tech chosen for Coors campaign

Rating: SnapTags will feature heavily at SuperBowl

As a major endorsement of its SnapTag technology, SypderLynk‘s special tags have been incorporated into a new mobile campaign for Coors Light. Coors is, of course, the official beer sponsor of the NFL and Super Bowl XLV. Those of you who live outside the USA need to be reminded that the SuperBowl is a media frenzy and thus SnapTag’s exposure will be massive. They’ll be used as part of a ‘Snap, Send and Score’ competition where American football fans can win hundreds of prize. The important point is that SnapTags work in a very similar way to QR/3D barcodes – with the important difference that they work on any cameraphone. Thus they aren’t restricted to smartphones – featurephones and even entry level phones are included. Continue reading

Posted in Mobile Ad&Mktg, Mobile barcodes, mobile news | Tagged , , , , , , , , , | 1 Comment

Mobile advertising and marketing hot news: social, video and MMS

Welcome to GoMo News, where we have the daily round-up of the hottest mobile marketing and advertising stories! Read on for mobile video ads, interactive MMS and more… Continue reading

Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news | Tagged , , , , , , , , , , , , | 1 Comment

Mobilink rolls its mobile messaging into data with Acision

Mobilink is the largest mobile operator in Pakistan – and it has just announced that it will be using data to improve its messaging services. With data and messaging company Acision, it will be managing consumer SMS and MMS through Internet technology. Continue reading

Posted in Mobile Messaging, Mobile Operators, Mobile Web, mobile news | Tagged , , , , , , , , , , | 1 Comment

Mobile marketing and advertising hot stories: video, SMS, AT&T, Verizon

mobile-marketingHere’s our round-up of the hot mobile advertising and marketing stories from this morning. We’ve got moves from AT&T and Verizon; a video advertising double whammy from Jumptap and iVdopia; SMS and MMS advertising; and more… Continue reading

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile Operators, at&t, mobile news, verizon | Tagged , , , , , , , , , , , | 3 Comments

Advergaming/ad-funded gaming/casual games worth $3 bn

Rating: Visiongain report compares mobile advergaming with other advertising methods

Call it advergaming, ad-funded gaming, casual games or whateever you like, a new report from Vgtelecoms (part of Visiongain) says the sector is worth $3 billion. A a very healthy chunk of it is being played on mobile, the researcher says. Continue reading

Posted in Games, Mobile Ad&Mktg, mobile news | Tagged , , , , , , , , , , , , , , , | 2 Comments

AMC converts content to mobile for MENA

Rating: Arabization for all flavours of mobile including MMS
Talk about specialist niches, Arab Mobile Content (AMC) is taking content mainly in English and then turning it into a mobile friendly format for distribution in the Middle East and North African (MENA) regions. The company appears to be based in Cornwall and its latest deal is [...]

Posted in Mobile Content, mobile news | Tagged , , , , , , , , | 1 Comment

Winwap technologies turns 15

Rating: Is it really that long ago that the world first gave us WAP?
How time flies. Probably one of the oldest specialist mobile software houses in the business, announced it has just turned 15 years old. Winwap joined the mobile web community by creating the world’s first WAP browser to run on PCs back in1999.
Subsequently, [...]

Posted in China, mobile browsers | Tagged , , , , , , | 1 Comment