AdIQuity, a mobile ads platform based in Bangalore, India, has announced it is now serving 14 billion ad requests per month across 220+ countries. This signifies a growth of 600% in the last 9 months of its operations. Continue reading →
I think the thing I like most about mobile ad network InMobi is that it doesn’t really behave. It’s like the twinkly-eyed brat of the mobile advertising world, saying things it shouldn’t. When Apple launched iAds, InMobi resurrected one of the company’s own ads from the 80s to take a swipe at them. Last Friday, Admob released some stats about how great it’s ad serving capabilities are globally. Today we see InMobi’s response to those figures – and it’s quite aggressive. Continue reading →
Posted in India and Asia Pacific, Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, admob, india, mobile news
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Tagged ad networks, admob, advertising, inmobi, marketing, mobile, mobile ad networks, mobile advertising, Mobile Marketing
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Mobile ad networks tend to report excitedly what their monthly impressions are, and how many clients they serve. But there’s another factor to consider: how hard do they work, and with what resources? If you check company size and investment, some interesting facts arise. Continue reading →
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
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Tagged ad networks, admob, advertising, inmobi, marketing, mobile, mobile ad networks, mobile advertising, smaato
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What does AdWhirl know about developers and mobile sites that AdMob doesn’t? It seems that it must know something as in a weird twist to the tale; AdMob has bought the very rival (only weeks ago) it was “banning” from its operations. Continue reading →
