Chinese mobile advertiser Madhouse launches free tracking and analytics service

Madhouse is one of the largest mobile advertisers in China, and has been seeing a lot of success. It has seen investment and deals with operators (China Telecom) and manufacturers (Nokia), and served a huge number of ads. Today, it has announced a free mobile advertising tracking service named “mWebTracker“.

Catch up with Kerstin Trikalitis of Out There Media mobile advertiser

We recently had a catch-up briefing with Kerstin Trikalitis, Co-CEO of Out There Media. The mobile advertising agency recently had big successes in Eastern and Central Europe. We wanted to know what Out There has been up to, and what it has planned next. And Kerstin had some very tasty little tidbits about where Out There is planning on expanding to…

Mobile Advertising news update!

Here’s two news pieces that caught our attention during the week: Ringleader Digital is teaming up with Useful Networks for a new location-based mobile advertising service; and iPhone advertiser AdWhirl has announced it’s new SDK for all OS versions from 2 to 3.

Mobile advertising has high click-through rate, but fails to hold attention

Mobile analytics firm Amethon has released results from a study into mobile advertising sites. The study, which focused on sites that exist only to host a specific advertising campaign, found that while click-through-rates may be high, the sites don’t hold browsers attention, and the majority of viewers don’t even get past the first page.

Amethon studied [...]

Boost ads star power to it’s Unwrong’d mobile ad campaign

Boost Mobiles Unwrong’d ad campaign continues unabated. The series, which has impressed us at GoMo News before, has attracted American racer Danica Patrick to exhort viewers to join Boost Mobile.

The ads have been consistently high-quality up until now - and by throwing a recognisable name in there they’ve just kicked it up a notch. It’s [...]

Apptera Incredible Hulk Mobile Ad

Apptera’s Incredible Hulk campaign wins acclaim.

From the press release:
Apptera’s flagship MobileAd Xchange delivers contextual multimedia promotions to callers when they interact with speech-enabled applications, such Movietickets.com and AOL Moviefone. In this case, when callers sought showtime information for the movie “Iron Man,” callers triggered the trailer promotion for “The Incredible Hulk,” another Marvel Entertainment production. [...]

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