Tag Archives: mobile ads
Rating: 45 per cent of such ads now feature video, too
An interesting new development in the rich media mobile ads sector has been discovered by Celtra in its quarterly Mobile Rich Media Monitor report. Apparently, location-based features have now overtaken branding and presentation as the most engaging ad feature. Location now boasts an 18.8 per cent engagement rate. By comparison, the average ad engagement rate was 13.7 per cent in Q3, nearly a one per cent increase over Q2. Adding gaming features (or gamification) can in second place after location with a 13.9 per cent engagement rate Perhaps the most interesting statistic was that was that nearly half (45 per cent) of all the mobile advertising campaigns analysed by Celltra featured video. Continue reading
Rating: Publishers may reduce time lag twixt iOS and Android app releases
Velti has been mining data from the mobile advertising it aggregates across over 40 ad networks. Figures for its July ‘State of Mobile Advertising’ report, show that Apple’s share of the smartphone and tablet sector is holding up against Android.
Apple devices currently claim 58 per cent of total in-app ad impressions, for example. However, its share is slipping arguably because Apple fanboys are awaiting the launch of the iPhone 5 next month [September 2012]. As Krishna Subramanian, CMO with Velti, points out, “We should also bear in mind that figures from IDC have indicated that 68 per cent of all smartphones shipped in 2012 have been Android models.” Continue reading
Rating: Roughly 30 per cent of apps display ads, too
Ever wondered how many apps are downloading your private information without informing you? Pondered how great a risk there is of personal data leaks via apps? These questions have obviously bothered Bitdefender, the security specialist. For some reason, the company decided to look at the risk posed by iOS apps only. Which is curious because Bitdefender has an offering for Android but not for iOS at present. Anyway the company conducted a month-long study of more than 65,000 iPhone apps. Guess what? It found that most Apple iOS users are probably at risk from data leaks. Continue reading
Rating: Market in UK grew by 157% in 1 year
The latest quarterly (Q1 2012) report from BuzzCity which tracks performance across its own global mobile advertising network has come in with impressive figures for market expansion. The UK showed strong growth during Q1 2012 with 23 per cent but over the year it grew by a commendable 157 per cent. Significantly, the number of smartphones active on the BuzzCity network has also grown. Smartphones now account for more than 32 per cent of phones that are served ads across the BuzzCity mobile ad network. Out of these, handsets from Apple, BlackBerry, Samsung and HTC continued to grow. RIM’s BlackBerry continues to make a strong showing despite its bad Press. Continue reading
Inmobi, the world’s largest independent mobile advertising network, will represent mobile advertising sales for PERFORM owned Goal.com, a leading football portal. Continue reading
Monitise, a technology and services company specialising in mobile banking, payments and commerce has released a new whitepaper, which aims to make sense of the app technology debate. Continue reading
Jumptap helped Romney be the first candidate to run mobile ads for both the IA caucus and NH primary.
The ads, targeted at the zip-code level, cost just a fraction of TV or radio exposure but have a powerful, personal impact.
The use of mobile in the primaries may well be a precursor for the 2012 presidential election. Continue reading
Adiquity Mobile Ads Platform announced the launch of its Real Time Bidding (RTB) exchange for Mobile Ads. This places Adiquity alongside a select group of global mobile RTB exchanges, and the first mobile RTB exchange from Asia.
Adiquity enables Mobile Publishers generate higher monetary returns from their Mobile properties. The global mobile ads platform works for the mobile publishers/developers and applies real time optimization on global ad inventory accessible through its Ad network partners from across the world.
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Vodafone’s push for mobile data use; the potential explosion in mobile coupons; mobile ads for non mobile sites and more… Continue reading
Rating: A jolly good idea to place travel-related ads on mobile, then
These has been something of a mini boom in travel-related mobile ad campaigns being carried over the Greystripe network. The sector has grown some 49.2 per cent in the past 12 months. So the company thought it had better commission a survey on the subject – the results of which have just been released. Not surprisingly, the survey showed that nearly all touch smartphone and tablet users use their device while travelling. However, iPad users are more likely (60 per cent) than iPhone and Android users (49 per cent) to use their device to make a travel booking. Continue reading
September 7, 2011 – Dale Carr, CEO of Leadbolt, a top advertising, content locking gateway and monetization platform for mobile and online, says that mobile ad sales will soar in the coming year reaching $6 billion by the end of 2012, with mobile and tablet ad delivery taking priority over online increasingly. Carr predicts 5 [...]
Rating: Android leading OS in Europe, tho
For the first time ever, Apple’s handset have nudged passed Nokia’s as the most popular hardware for InMobi to deliver its ads to (in Europe). The company’s figures for Q2 2011 show that 2 billion plus ad impressions were served on Apple devices in Europe. That means that one of every five ads served by InMobi across Europe is now on Apple manufactured devices. However, if you break the figures down by mobile OS, then Android is clearly in the lead with almost 25 per cent while Apple’s iOS takes second with 19.5 per cent. If you want to look at these stats from InMobi’s ‘Mobile Insights Report: Europe Edition Q2 2011′ you can download it for free from here www.inmobi.com/research. Continue reading
Toronto, ON, June 22, 2011 – Sympatico.ca hosted the Canadian unveiling of AdCreator at an exclusive event today in Toronto. AdCreator is Celtra Inc.’s self-service rich media ad creation platform which enables advertisers to rapidly create ads that leverage the unique features and capabilities of smartphones, tablets and the mobile web.
“The expertise we have [...]
Los Angeles Based Briabe Media Secures More Than $2 Million in Funding
Stochasto Provides Capital and Powerful Mobile Platform; Positions Briabe Media For Accelerate Growth and Additional Offerings for Clients
VENICE, Calif. – April 19, 2011 – Briabe Media, a privately owned, full service mobile marketing agency targeting U.S. Hispanic, African and Asian American consumer groups, has [...]