Will World Cup 2010 see mobile advertising explosion?

Mobile ad network InMobi is today claiming to be the largest mobile advertiser currently operating in South Africa - with over 650 million mobile ad requests served per month. The network also revealed its plans to use the Foootball World Cup 2010 as a platform to massively boost mobile advertising (and its own interests) in the region.

MocoSpace selects inMobi for exclusive mobile advertising partnership deal

InMobi, the mobile advertising network has announced a partnership with mobile social network MocoSpace.

Orange offers a smile when you least expect it advertising campaign

Orange has today launched a multi-million pound advertising campaign to promote Orange Bright Top Ups, the latest benefit for Pay As You Go customers who have a one in three chance to instantly win a prize whenever they top up. Orange will run its first Bright Top Ups television advert from 20th July until 23rd August on all commercial terrestrial and satellite channels in the UK. The advertising campaign will also run in print and outdoor throughout July, appearing across the London underground, ATMs, shopping malls and petrol stations.

Google fudges in-application mobile advertising – GoMo News predictions ring true

There is a good read over at Ad Age. It explains how Google has teething problems with its AdSense for mobile and what you click on often points to a black hole, an online site, a void or a somewhere wrong.

There is an EXCELLENT read hear with instructions on how to opt out of Google Mobile. GoMo News scooped this in 2007 –but it seems like now it is getting other media attention.

Decktrade mobile advertising looks good but our ads not served

I received an email from Decktrade. Usually, as I haven’t run a campaign on Dectrade for about 2 years - I ignore these mails. But following on from the Jumptap drama - I decided to take a look.

Does the JumpTap mobile advertising platform have a very late millennium bug?

This is very strange. Yesterday I got an email from JumpTap saying

Flirtomatic launches its own AdWords style mobile advertising service Flirt-Words

Bena:Hello Flirtomatic. How would you best describe your new service?

Flirtomatic: “Adwords for the Flirtatious”

Bena: Yikes!

Mobile Advertising: Greystripe launches new CPM Protection Programme for iPhone publishers

Mobile ad aggregator and solutions provider Greystipe has launched a new service called CPM Protection Programme.

Mobile advertiser Out There Media seizes more eastern territories with Ukrainian operator deal

Mobile advertiser Out There Media today announced it has become the Mobile Advertising partner for the Ukraine’s largest mobile operator - Kyivstar. The network has almost 23 million subscribers, and has signed a non-exclusive deal to publish advertising inventory through Out There’s mobile ad platform, MoBucks.

More mobile language services: BuzzCity introduces community translation to mobile social network

BuzzCity today announced a new “community translation” service for its mobile social network, myGamma. The service is aimed towards bringing less-spoke languages, as well as local dialects, into the larger mobile community.

One more mobile advertising news update - Smaato continues global expansion

Mobile advertising optimiser Smaato has announced it is pushing it’s company size towards 30, with two new hires - one for finance and one to lead business development in East Coast USA.

Mobile visual search engine Searchme launches ad platform

Searchme has announced that its new ad platform has passed beta and is now available to advertisers. It has been in a testing phase with ad agencies and brands for a few months now, and Searchme is now confident that it intersects well with its “visual mobile search” offering.

Mobile Advertising news update!

Here’s two news pieces that caught our attention during the week: Ringleader Digital is teaming up with Useful Networks for a new location-based mobile advertising service; and iPhone advertiser AdWhirl has announced it’s new SDK for all OS versions from 2 to 3.

China Telecom chooses Madhouse for mobile local search advertising

Best Tone Information Service is the umbrella group for China Telecoms voice search and directory enquiry services. China Telecom regards it as a local search service - by ringing a 114 number, China Telecom customers can get info on places to eat, tourist info, road guides and a lot more.  Madhouse, one of China’s largest [...]

Mobile advertising has high click-through rate, but fails to hold attention

Mobile analytics firm Amethon has released results from a study into mobile advertising sites. The study, which focused on sites that exist only to host a specific advertising campaign, found that while click-through-rates may be high, the sites don’t hold browsers attention, and the majority of viewers don’t even get past the first page.

Amethon studied [...]

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