Top 10 activities and predictions in mobile 2009 to 2010

To predict the future we must first understand the past. Therefore this year’s top 10 list consists of the top 5 activities in mobile 2009 and our top 5 predictions for 2010.

Anti-competition and anti-privacy in mobile advertising: Google hits AdMob roadblocks

When Google announced it planned to buy out mobile advertiser AdMob for $750 million, a great chorus of voices rose in approval. “This validates the mobile advertising revenue model” said many observers. But GoMo News took a different approach, claiming this proved that Google was a cartel that required investigation. And with the events of the past few days, this is exactly what’s happening.

Mobile: Bundled not Bought

With the Google Admob rumpus of 2009, we all are looking to the positive fallout in 2010. Maybe it would be over simplistic or apologetic to say that up until the $750M drop we were all just building network and waiting. Now, we need to drive up the CPMs.

How do we go about this? With many publishers bundling the mobile buy for “free” with a more robust online commitment, it is difficult to explain to the buyer the unique and powerful value of the mobile CPM.

We must liberate mobile metrics to make advertising measurable

Mobile advertisers face a big problem: Fragmentation. Not of technology, but of information.

Say you’re one of the majority of mobile advertisers wishing to drive traffic to their mobile internet site or mobile app by advertising on other mobile sites and apps. How do you measure the effectiveness of your campaigns? The agencies and ad networks alone can’t tell you.

Mobile advertising must be strategic to thrive, not just tactical

Mobile marketing and advertising are certain to grow in 2010 and this will be driven by two major factors. Firstly, there is the ongoing need for more measurability and accountability in marketing budgets, and the mobile medium can provide this in spades. We’re going to continue seeing more and more SMS keywords and mobile Internet addresses being incorporated into TV, Radio and Print ads. Mobile is the device that consumers have with them always, anywhere so there’s no better way to add a response channel to advertising. Additionally, mobiles ability to enhance traditional advertising with interactivity and to effectively provide the linkage between ‘advertising’ and ‘sales’ will be further enhanced and strengthened, with increased options emerging around mobile coupons, mobile commerce and even augmented reality.

2010 mobile advertising predictions from the road

There have been a lot of predictions about the future of mobile advertising. My thoughts are going to focus on specific industry changes that I believe will drive the growth of mobile advertising in 2010. My perspective is not from the point of view of a mobile network but rather from someone who has been on the buy side at several agencies throughout my career. Luckily I’ve had a lot of time to think about the mobile industry as I am on a cross country road trip from New York to LA seeing some of the finest that America has to offer, my trusty phone never leaving my side.

The rise in Mobile Advertising Revenue

2009 has seen companies approach mobile advertising with extreme caution. Budgets have been slashed as everyone tightened their belts to prepare for the bad year. But people remained optimistic that if they could get through the year, 2010 would be better. But as 2009 ends, is this the case for mobile advertising?

Paris Hilton mobile advertising campaign hits TV, SMS, WAP & Twitter

Mobile savvy celeb Paris Hilton is launching a new range of hair and beauty products called ‘huge’. HairTech International is the actual product provider here, and it has announced that it is working with mobile marketing powerhouse Velti to develop the mobile branch of the campaign.
What’s the campaign?

It’s an opt-in campaign that works through a [...]

Welcome to new GoMo sponsor, Materna

I’m delighted to announce that GoMo is welcoming a new sponsor to the site - Materna Communications. The German-based automation experts will be advertising on GoMo during and beyond the critical MWC time of year. We’re very happy to have them on board, and we hope to have more announcements soon!

Will World Cup 2010 see mobile advertising explosion?

Mobile ad network InMobi is today claiming to be the largest mobile advertiser currently operating in South Africa - with over 650 million mobile ad requests served per month. The network also revealed its plans to use the Foootball World Cup 2010 as a platform to massively boost mobile advertising (and its own interests) in the region.

Blackberry wants closer relationship with app developers

I got the chance to talk to Mike Kirkup from RIM at the Heroes of the Mobile Screen conference in London on Monday. As the Director of Developer Relations, he’s pretty much responsible for making sure developers want to create applications for Blackberry. During this GoMo 1-to-1, we spoke about consumer and enterprise apps, upcoming Blackberry app conferences and the plans RIM has to make developers lives easier.

Bye bye, Mike! CEO Wehrs steps back from Mobile Marketing Association

The Mobile Marketing Association has just announced that CEO and President Mike Wehrs is resigning from the position after one year at the reigns. But it has been one hell of a year for anyone involved in mobile marketing and advertising!
The MMwho now?

MyScreen lands huge operator deal for mobile idle-screen advertising

Mobile advertiser MyScreen has announced a deal with mobile operator America Movil. Not only is this the largest operator in Latin America, but it’s the fourth largest operator in terms of subscribers wordwide. What kind of advertising will this provide for consumers?

GoMo 1-to-1: big brands are the future for mobile marketer Ringleader

The last person I interviewed at the Mobile Marketing Forum in LA this week, Bob Walczak of Ringleader Digital, was a very patient man. Thanks to those unavoidable delays that happen at conferences, I ended up being almost 20 mins late for our meeting. Thanks for waiting Bob! Ringleader Digital is very focused on something that is extremely important for the growth of mobile marketing: getting better metrics.

Great results from mobile marketing campaign for Dr. Parnassuss

A movie that has had some extraordinary bad luck has been seeing great results from a mobile-integrated outdoor marketing campaign. The trailer for the Imaginarium of Dr. Parnassuss saw over 200,000 downloads over the mobile channel inside three weeks, through a campaign run by Blismobile Media.

Mobile News for Leaders