Image Semantics: SMS vs MMS vs Emotions

Everyone knows that SMS is the driver of mobile data.
Everyone also knows that MMS use is increasing but picture messaging hasn’t been the revenue driver initially anticipated. Moreover, MMS might not ever take over SMS use.

But today I had a very interesting conversation with James Pycock and Richard Harris from a company called Image Semantics  [...]

Mobile Advertising and Gambling companyRapid Mobile gets GBP 2 million in funding

Yikes. I knew this.  The CEO of Rapid Mobile gave me this scoop at Mobile World Congress but somehow I forgot to publish it! I think it was linked to the blender, the site revamp, the site going down and -
Yikes. I wasn’t even thinking!  Congratulations Jeremy Copp and team! I stil lhave an [...]

Strong Year For Velti As Mobile Advertising And Marketing Comes Of Age

London, UK, Mar 5th 2008: Velti, (LSE-AIM: VEL) a mobile marketing and advertising technology service provider, announced a very successful 2007, with revenue up 75% on the previous year.

 At Mobile World Congress 2008, Velti announced the launch of the latest version of its Mobile Marketing Platform version 4 (MMP 4.0) along with significant new customer [...]

Snickers and Mr. T mobile advertising campaign with gold chains, hairy chest and chocolate

Together with Dublin’s WHPR, Mobile marketing agency Return2Sender have just launched Mr.T on your mobile! 

Mr.T and Snickers are back on TV this month after huge success late last year and a WAP site full of Mr.T content is being made available in support of the campaign re - launch.  The campaign has become iconic for [...]

What is the problem with Mobile Advertising based MVNO’s?

The premise behind a free MVNO or a free voice calls in exchange for viewing advertising is great. It is disruptive, unique, exciting.
The stumbling block remains the ability to execute. On top of that it’s the cost of acquisition and finding the right advertisers to fund the investment and get off the starting blocks.

Few MVNO’s [...]

ROK ends talks to buy mobile advertising based MVNO Xero Mobile

LONDON, BUSINESS WIRE — ROK Entertainment Group Inc. (ROK or “the Group”) (OTCBB:ROKE), the global mobile entertainment group, issues the following update regarding the exclusive talks it was conducting with Xero Mobile (Nasdaq:XRMB) (Xero or “the Company”) as announced by Xero on 1 October 2007.
ROK confirms that it has ended any dialogue with Xero and [...]

Unicast partners with AdMob

Unicast will serve AdMob adverts via its Unicast Rich Media Mobile Platform.
An example of one of the Adidas mobile web sites can be viewed here: http://mobile.unicast.com/adidas/index2.php

From the press release
Unicast and AdMob have collaborated on more than 10 rich media mobile ad campaigns to date, creating successful executions for major brands including Land Rover, SCJohnson, Adidas [...]

Mobile Advertising Click Through Rates of 5%, 12%, 25% and 29%?

I am not the only one who finds the recent high profile comments about Click through Rates hard to swallow.
It started with Vodafone’s Ray de Silva quoting 25% at Mobile Advertising and Marketing Forum in London in January.
Then, at the MoMo Peer Awards Blyk’s CEO quoted 29%. Both Vodafone and Blyk have not shown any [...]

Price slashing for mobile advertising evident in the UK already

There was some shop floor gossip last week at MWC that Yahoo! was killing everyone’s business model by bundling mobile with online campaigns in a bid to drive up inventory levels and get traction.

Yahoo! is unquestionably the display ad leader in the UK market at the moment and its onslaught on mobile by using “low [...]

How to measure the value of mobile advertising?

There was a lot of news and views about metrics to measure mobile advertising last week at the Mobile World Congress.
Bango announced its analytics, M:Metrics previously announced an agreement with AdMob and now the GSMA has formed a working group with Vodafone, Telefonica, O2 Europe, T-Mobile International, 3 and Orange. This group is aiming to [...]

Airwide and TietoEnator Partner for Mobile Advertising Solution

Airwide is going from messaging to managing mobile advertising by partnering with TietoEnator.
 
TietoEnator?
I have known TietoEnator for a very long time and several of the company consultants turned up at our Barcelona GoMo News Blender (sponsored by MyStrands).

TietoEnator is an enabler. It manages the support for creating and managing mobile campaigns for mobile operators.
Airwide has a [...]

TeliaSonera vs JumpTap vs Novarra Vision Platform 7

Novarra has launched its new Novarra Vision Platform which is optimised for mobile advertising.

From the press release:
Mobile Usability
Usage data from global commercial deployments show that speed and usability are key drivers of consumer uptake.  Version 7.0 includes comprehensive enhancements that extend Novarra’s leadership in this area. These features are in addition to SmartScroll™, SmartNav™ Snapshot™ [...]

MWC: Mobile Advertising chat with Mobixell’s Senior VP of Marketing Avichai Levy

I have known Avichai Levy for a while now and interviewed him on several occasions. But this time he was flying the flag for Mobixell.Mobiixell will be a competitive threat to the likes of Amobee by pushing adverts to clients via the server (where it already sits on many operator platforms). So its not going [...]

mobilePeople targets local mobile advertising with liquid Advertising Suite

The directory focused mobile local search provider mobilePeople has launched liquid Advertising Suite.
What?
This is a new advertising server that helps advertisers to monetize mobile opportunities via advertising. This means that adverts are pushed via the search.

But also there is an Adsite Builder.
This sounds like a mobile site creator that triggers adverts where users want them [...]

Seeker Wireless Home Zone LBS Mobile Advertising

I met with Seeker Wireless guru Andrew Grill at Mobile World Congress and we spoke about this new Home Zone mobile advertising initiative.
Home Zone advertising

Well, we are all familiar with Home Zone services. This is where the user calls for less from within the home for cheaper than mobile calls. So in home zone calling from [...]

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