Chat with Carlos Taboada CEO Mobile Advertising Company Webmoblink

[caption id="attachment_14430" align="alignleft" width="150" caption="webmoblink mobile advertising"][/caption]I met Carlos Taboada CEO Webmoblink at the GoMo News Blender in February this year at Moblie World Congress. He told me about his mobile advertising idea then and now Webmoblink has been launched in the US, Latin America and China.

Emerging mobile technologies and on-device portals

At the Mobile Marketing Forum in Los Angeles this week, we took a break from pure advertising during the day to talk about new technologies and how they are moving forward in mobile. Bob Bilbruck, MD of B2Group, spoke about some of the exciting applications of QR Codes, LBS advertising and On-Device Portals.

GoMo 1-to-1: talking news with the Mobile Marketing Association

At the Mobile Marketing Forum in Los Angeles I got a chance to sit down with the man in charge. Mike Wehrs, President and CEO of the Mobile Marketing Association talked to GoMo News about the latest developments for the association - including new membership and training options, as well as the new definition of mobile marketing. We also talked about how Wehrs sees the next year unfolding for mobile marketing.

Convergence is a major part of the Microsoft mobile marketing strategy

At the Mobile Marketing Forum in Los Angeles, Jeff Plaisted from Microsoft Mobile Advertising took us through its mobile advertising strategy. Using its cross-platform launch of the TV show “Flashforward” as a starting point, Jeff explains how Microsoft views and uses mobile as a part of greater marketing campaigns. In particular, Microsoft is paying attention to the convergence of mobile, internet and digital TV. It’s a pretty nifty visual presentation as well!

GoMo 1-to-1 at MMF: mobile marketing, money and more from Mobile Giving

I spoke to mobile veteran Jim Manis, CEO of Mobile Giving at the Mobile Marketing Forum. He’s a long time supporter of the MMA, and an influential figure in its past. But today we talked about his current pet institution: Mobile Giving. This is a non-profit charity organisation that currently helps over 350 charities collect donations via mobile. We also spoke about how the mobile channel can be used for marketing and educating of donors, and the possible commercial applications of the service

The present and future of mobile advertising - according to the carriers

The panel I was most interested in attending at MMF was the carrier panel. At conferences you usually get a few network representatives attending, but rarely more than one or two on stage at any one time. But this was a panel entirely constructed from networks! Verizon, Cricket, Sprint and AT&T took the stage and told us what they think about the current play of mobile advertising, and what they’re planning for the future.

Can mobile marketing can harness the emotional power of “little things”?

At the Mobile Marketing Forum in Los Angeles today, the days event were wrapped up by Bryon Morrisson, President of Ipsh. His keynote address was called The Power of Little Things - and not even the MC knew what it was about before it started. It turned out to be about the potential power of little, human gestures when applied to mobile marketing.

AT&T believes mobile local search is the future of advertising

At the Mobile Marketing Forum in Los Angeles today, AT&T Interactive CMO Matt Crowley spoke about mobile local search advertising. As AT&T pushes further into mobile services and advertising, it has come to believe that the major source of revenue for mobile advertising in the years to come will be from local search. Not only this, but Crowley impressed the powerful role that operators can play in delivering targeted advertising to huge numbers of people.

Mobile Marketing heavyweights meet in Los Angeles

Greetings from Downtown Los Angeles and the Mobile Marketing Association! This morning sees the opening of the Mobile Marketing Forum, where leading figures from mobile brands, operators, content and entertainment providers, and media companies get together to share advances made during the year in the mobile market.

New iPhone app helps 50 Cent grab even more advertising cash

This one is kind of special. Musicians releasing branded iPhone apps is nothing new - they were some of the earliest applications available. But this new “remix” application from 50 Cent, co-branded with a brand of mineral water, really takes the cake.

Toyota uses mobile barcodes to reach American football fans

Toyota is using mobile barcodes as an integral part of it’s most recent marketing campaign in the Giants Stadium. The home of the New York Giants can seat over 80,000 fans, and Toyota has chosen mobile barcode company JAGTAG to to run a mobile campaign.

Should mobile marketing replace people with devices?

At the Buzzworthy event in San Francisco tonight, I had the opportunity to chat with the Managing Director of one the companies running it. Attack! Marketing is a real-world marketing company that is extremely interested in getting into mobile - and MD Christian Jurinka was able to give me an interesting new perspective on mobile marketing.

AT&T gets defensive over Verizon 3G ads

In the run-up to the Droid being released, I think most of us were amused by Verizons punchy advertising campaigns. It unleashed two attacks, one against iPhone selling AT&T and one against the iPhone itself. But AT&T has come back with a claim that the Verizon ad is massive misrepresentation - or “creative truth telling”, as I like to call it.

Columbia Records and We Love Mobile launch UK’s first rich mobile QR code campaign

Columbia Records and We Love Mobile are using Mobile QR (Quick Response) Codes in order to support sales of Manners the debut album by Passion Pit. The band signed to Columbia Records following 2008’s Chunk of Change EP and a huge online buzz. Their debut album followed in May 2009 to critical acclaim and packed [...]

Mobile application developer gets deal for 80 footie clubs

We’ve often commented on how the community aspect of sports clubs makes them the perfect target for mobile. Your mobile device can keep you closer to your community than any other digital channel. As further proof of that, today we have news that mobile content and app company Bright AI has been chosen to create mobile services for eighty football clubs across England and Wales.

Mobile News for Leaders