Tag Archives: mobile agency
GroupM goes to China with tenthavenue for MJoule mobile agency launch
tenthavenue and GroupM launch MJoule; Announce Acquisition of Wisereach
LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing
Tagged China, CRM, GroupM, mjoule, mobile agency, Mobile Marketing, wpp
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Ammobia new mobile markeitng agency launched
Ammobia is a subsidiary of High Converting Media Inc. It has launched a full service mobile marketing arm.
What?
Basically app marketing, android app development and text messaging are the services on offer from this new company. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged ammobia, mobile agency, mobile app development, Mobile Marketing
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SapientNitro Acquires CLANMO, mobile agency in Germany
SapientNitro, part of Sapient(R), today announced that it has signed an agreement to purchase mobile agency CLANMO, based in Germany.
The acquisition strengthens SapientNitro’s existing capabilities to provide clients with outstanding end-to-end mobile expertise and further enhances its unique offering for multi-channel marketing and multi-channel commerce in the European and, particularly, the German market. Together, [...]
The Era of Mobile Advertising Consolidation is under way – Amobee acquires RingRing Media
Two of the biggest names in mobile advertising have become a single entity today. Amobee is an operator-focused agency – with investment and campaigns in place from some of the biggest global mobile networks. RingRing Media is a major booking and planning agency for mobile ad campaigns with a huge publishing network called the Mobile Advertising Exchange. Today, Amobee has announced that it has started the process of acquiring RingRing lock, stock and barrel. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged advertising, Amobee, marketing, mobile, mobile advertising, mobile agency, Mobile Marketing, ringring
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Mobile advertising must be strategic to thrive, not just tactical
Mobile marketing and advertising are certain to grow in 2010 and this will be driven by two major factors. Firstly, there is the ongoing need for more measurability and accountability in marketing budgets, and the mobile medium can provide this in spades. We’re going to continue seeing more and more SMS keywords and mobile Internet addresses being incorporated into TV, Radio and Print ads. Mobile is the device that consumers have with them always, anywhere so there’s no better way to add a response channel to advertising. Additionally, mobiles ability to enhance traditional advertising with interactivity and to effectively provide the linkage between ‘advertising’ and ‘sales’ will be further enhanced and strengthened, with increased options emerging around mobile coupons, mobile commerce and even augmented reality.
Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged advertising, Christmas, marketing, mobile, mobile advertising, mobile agency, Mobile Marketing, Púca
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The rise in Mobile Advertising Revenue
2009 has seen companies approach mobile advertising with extreme caution. Budgets have been slashed as everyone tightened their belts to prepare for the bad year. But people remained optimistic that if they could get through the year, 2010 would be better. But as 2009 ends, is this the case for mobile advertising? Continue reading
Mobile marketing and advertising round-up
Here’s a quick round up of the mobile advertising and marketing stories that have grabbed me today. We’ve got mobile in the battle against political apathy and enthusing marketers, with others arguing for industry cooperation – and a few non-mobile advertising stories that were just too good to leave out. Continue reading
Posted in Featured, Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Operators, Mobile Web, mobile news
Tagged cellsmart, mobile advertising, mobile agency, mobile carrier, mobile internet, Mobile Marketing, mobile network, mobile operator, Mobile Web, mozes, rock the vote, sensis, singtel
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WPP Grey Group launches Apple iPhone stereoscopic 3D application for LongHorn Steakhouse
LongHorn Steakhouse is taking its new “Discover the West in You(SM)” ad campaign into the digital age with the launch of its first-ever Apple iPhone stereoscopic 3D application. Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Web, iphone, mobile news
Tagged grey, iphone application, mobile, mobile agency, Mobile Marketing, wpp
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Catch up with Kerstin Trikalitis of Out There Media mobile advertiser
We recently had a catch-up briefing with Kerstin Trikalitis, Co-CEO of Out There Media. The mobile advertising agency recently had big successes in Eastern and Central Europe. We wanted to know what Out There has been up to, and what it has planned next. And Kerstin had some very tasty little tidbits about where Out There is planning on expanding to… Continue reading
Wear a condom? Mobile Advertising safe sex campaign? Not for GBP 45 per acquisition!
Interesting article on how the government has been criticised following a new safe sex campaign aimed at youth.
Why?
The campaign cost GBP 250,000 and was called – “want respect? Use a condom”. It was a feature drama series called Thmbnls.
What went wrong?
According to the BBC only 5,576 mobile phone users have signed up to this in [...]
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Content
Tagged mobile advertising, mobile agency, Mobile Campaign
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Return2Sender 20 questions mobile marketing campaign
Irish mobile advertising company Return2Senderhas annouced a new text campaign. The survey is to find mobile attitudes to mobile marketing. If you send in an question you will get a copy of the results.
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Devices, Mobile Marketing
Tagged mobile agency, Mobile Marketing, return2sender
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tapMatch pay per click performance mobile ad marketplace from Jumptap– reviewed
Mobile Advertising company Jumptap has launched a new ad marketplace called tapMatch.
What is it?
Basically it’s a mobile ad marketplace – based on bidding on keywords and categories with targeting for the iPhone.
Is this new?
So. I read the press release a few times and I was trying to grasp what is really going on here and then [...]
What is the state of the US mobile Ad market?
I am sitting in on a panel at billboard on mobile advertising. The first question from Paul Palmieri CEO Millennial Media is:
What is the state of the US Ad Network.
The answer from Brian Bos – SVP MindShare is
“the US mobile ad network is commoditised”.
My jaw drops and I can’t believe what I hear? Talk about [...]
Creative Mobile Agency We Love Mobile to re-design Orange Music Store
We Love Mobile has won a new deal to work with Orange.
What is the deal?
Orange has chosen We Love Mobile to re-design its Orange Music Store. Orange Music Store is a portal on Orange World that encourages downloads. We Love Mobile will work with the usability team to re-invent the portal.
Why?
Well as We Love Mobile are [...]
