The Era of Mobile Advertising Consolidation is under way - Amobee acquires RingRing Media

Two of the biggest names in mobile advertising have become a single entity today. Amobee is an operator-focused agency - with investment and campaigns in place from some of the biggest global mobile networks. RingRing Media is a major booking and planning agency for mobile ad campaigns with a huge publishing network called the Mobile Advertising Exchange. Today, Amobee has announced that it has started the process of acquiring RingRing lock, stock and barrel.

Mobile advertising must be strategic to thrive, not just tactical

Mobile marketing and advertising are certain to grow in 2010 and this will be driven by two major factors. Firstly, there is the ongoing need for more measurability and accountability in marketing budgets, and the mobile medium can provide this in spades. We’re going to continue seeing more and more SMS keywords and mobile Internet addresses being incorporated into TV, Radio and Print ads. Mobile is the device that consumers have with them always, anywhere so there’s no better way to add a response channel to advertising. Additionally, mobiles ability to enhance traditional advertising with interactivity and to effectively provide the linkage between ‘advertising’ and ‘sales’ will be further enhanced and strengthened, with increased options emerging around mobile coupons, mobile commerce and even augmented reality.

The rise in Mobile Advertising Revenue

2009 has seen companies approach mobile advertising with extreme caution. Budgets have been slashed as everyone tightened their belts to prepare for the bad year. But people remained optimistic that if they could get through the year, 2010 would be better. But as 2009 ends, is this the case for mobile advertising?

Columbia Records and We Love Mobile launch UK’s first rich mobile QR code campaign

Columbia Records and We Love Mobile are using Mobile QR (Quick Response) Codes in order to support sales of Manners the debut album by Passion Pit. The band signed to Columbia Records following 2008’s Chunk of Change EP and a huge online buzz. Their debut album followed in May 2009 to critical acclaim and packed [...]

Mobile marketing and advertising round-up

Here’s a quick round up of the mobile advertising and marketing stories that have grabbed me today. We’ve got mobile in the battle against political apathy and enthusing marketers, with others arguing for industry cooperation - and a few non-mobile advertising stories that were just too good to leave out.

WPP Grey Group launches Apple iPhone stereoscopic 3D application for LongHorn Steakhouse

LongHorn Steakhouse is taking its new “Discover the West in You(SM)” ad campaign into the digital age with the launch of its first-ever Apple iPhone stereoscopic 3D application.

Catch up with Kerstin Trikalitis of Out There Media mobile advertiser

We recently had a catch-up briefing with Kerstin Trikalitis, Co-CEO of Out There Media. The mobile advertising agency recently had big successes in Eastern and Central Europe. We wanted to know what Out There has been up to, and what it has planned next. And Kerstin had some very tasty little tidbits about where Out There is planning on expanding to…

Wear a condom? Mobile Advertising safe sex campaign? Not for GBP 45 per acquisition!

Interesting article on how the government has been criticised following a new safe sex campaign aimed at youth.
Why?
The campaign cost GBP 250,000 and was called – “want respect? Use a condom”. It was a feature drama series called Thmbnls.
What went wrong?
According to the BBC only 5,576 mobile phone users have signed up to this in [...]

Return2Sender 20 questions mobile marketing campaign

Irish mobile advertising company Return2Senderhas annouced a new text campaign.  The survey is to find mobile attitudes to mobile marketing. If you send in an question you will get a copy of the results.

tapMatch pay per click performance mobile ad marketplace from Jumptap– reviewed

Mobile Advertising company Jumptap has launched a new ad marketplace called tapMatch.
What is it?

Basically it’s a mobile ad marketplace – based on bidding on keywords and categories with targeting for the iPhone.
Is this new?
So. I read the press release a few times and I was trying to grasp what is really going on here and then [...]

What is the state of the US mobile Ad market?

I am sitting in on a panel at billboard on mobile advertising. The first question from Paul Palmieri CEO Millennial Media is:
What is the state of the US Ad Network.

The answer from Brian Bos - SVP MindShare is
“the US mobile ad network is commoditised”.
My jaw drops and I can’t believe what I hear? Talk about [...]

Creative Mobile Agency We Love Mobile to re-design Orange Music Store

We Love Mobile has won a new deal to work with Orange.
What is the deal?
Orange has chosen We Love Mobile to re-design its Orange Music Store. Orange Music Store is a portal on Orange World that encourages downloads. We Love Mobile will work with the usability team to re-invent the portal.
Why?
Well as We Love Mobile are [...]

Orange selects We Love Mobile

For Immediate Release, London,9th March 2009
London based creative mobile agency, We Love Mobile, has been appointed by Orange to help in the re-design of the Orange Music Store. The deal sees We Love Mobile work with the Orange Group Design and Usability team and marketing department to produce an exciting evolution to Orange’s next generation [...]

Mobile advertising: Web Chutney Culture Mafia – give me strength

I just read an interesting article see here:
Basically a media agency with the worst name in the universe has created an equally distasteful mobile agency. The media agency is Web Chutney and the new mobile agency is Culture Mafia.

The blog deliberates this strategy but in all fairness – despite the terrible names there is nothing [...]

RingRing Media sees mobile search spend quadruple – 16 percent click through rate and 110 percent conversions

There is an interesting press release from RingRing Media this morning announcing the results of its mobile campaigns. In short, RingRing Media says that it has quadrupled its mobile search spend.

What does this mean?
Well. RingRing Media is a media planning agency. That means that they take investment from brands and plan them for mobile to [...]

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