Tag Archives: mobile analytics
51Degrees.mobi launches two new device detection products to support the mobile development community
51Degrees.mobi, the leading provider of device detection, web optimisation and mobile analytics solutions, has today launched two new device detection databases for developers wanting to build the very best mobile web experiences.
51Degrees.mobi offers two robust and reliable solutions. The first, Lite Data, is a free, entry-level device file to meet basic [...]
Posted in Press Release
Tagged 51Degrees.mobi, databases, device detection, Lite Data, mobile analytics, Mobile Web, Premium Data, web optimisation
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Interview with Michael Luni Libes CRO Mobile Intelligence following the merger of Umber Systems and Ground Truth
One month ago I interviewed Michael Luni Libes from Ground Truth and because he was on holiday in Alaska and I was about to start a three week holiday in California I never managed to write up the interview. He did warn me that bigger news was coming. One day after I returned with my head spinning in jetlag I got a press release saying Umber Systems has merged with Ground Truth. So, it was indeed big news!
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Opera signs Bango to handle global payments for Opera App Store
Bango pursues two main functions single-mindedly: mobile payments and mobile analytics. Not only does it want to power mobile transactions, it also wants to analyze every step of every transaction. Today, it has announced that it will be powering the payments system for the entire Opera Mobile App Store – which can be accessed by any phone running the immensely popular Opera mobile browsers. Continue reading
Mobilethink launches analytics tools for mobile operators
Mobilethink is a device management vendor for mobile operators – and today it launches a new mobile analytics service for mobile operators. The Ultimate Mobile Intelligence Solution comes from the Mobilethink Analytics business unit, and claims to be the most comprehensive device analytics tool available. Continue reading
Mobile app analytics without angering Apple: Mixpanel comes to iPhone
Mixpanel is a California-based full-web analytics company – claiming that Google Analytics is too “high level”, Mixpanel says it gets into the nitty gritty of exactly how your web properties are being accessed. Today, the company has announced that it is now applying analytics to iPhone applications. Continue reading
Posted in Mobile applications, iphone, mobile analytics, mobile news
Tagged analytics, App, Apple, application, iphone, mixpanel, mobile, mobile analytics
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Mobile social networking sees explosive growth
Social networking through mobile devices is the fastest growing use for smartphones, according to digital analytics firm comScore. The number of people using social networking applications on their smartphones has grown by 240% since last year. Continue reading
Posted in Analysis, Social Networking, mobile analytics, mobile browsers, mobile news
Tagged application, browser, comscore, mobile, mobile analytics, mobile app, mobile application, mobile browser, mobile metrics, mobile social network, Rich media sharing application, social network, Social Networking
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Nexage and Medialets Launch Partnership With Top iPhone App Mixology
BOSTON and NEW YORK, May 18 /PRNewswire/ — Nexage (www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, and Medialets, the most widely deployed cross-platform rich media advertising and analytics provider for mobile apps, today announced a preferred partnership to bring turnkey mobile advertising solutions to publishers.
As a Medialets Enrich™ preferred partner, [...]
Smartphone sales are explosive… as long as they’re cheap!
comScore released some interesting stats about smartphone ownership in Europe over the last year. It has been concentrating on the Big 5 in Europe – the UK, France, Germany, Spain and Italy. The basic stat shows that smartphone adoption has grown by an impressive 32% since this time last year. But the big winner has been mid- to low-tier subscriptions. Continue reading
Posted in Mobile Devices, mobile news
Tagged comscore, mobile, mobile analytics, mobile device, mobile metrics, mobile phone, sales, smartphone, smartphone sales
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Mobile advertising and analytics powerhouses combine forces
Two of my favorite companies in mobile have announced a partnership – mobile advertiser Smaato and mobile analytics provider Motally are working together to provide all of the developers and publishers on Smaato’s SOMA platform with much sharper analytics. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile analytics, mobile news
Tagged advertising, Analysis, analytics, marketing, mobile, mobile advertising, mobile analytics, Mobile Marketing, motally, smaato
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Mobile operators are the targets of new Sybase analytics
SMS expert Sybase isn’t the kind of company that stays quiet, especially at CTIA time. Last year they announced a barrel full of new partnerships in Las Vegas – this year, Sybase is announcing a new version of it’s IQ product. Sybase IQ provides analysis on SMS and other messaging traffic for operators, although Sybase refers to it as “deep analytics” Continue reading
Posted in Mobile Messaging, Mobile Operators, mobile analytics, mobile news
Tagged analytics, mobile, mobile analytics, mobile carrier, mobile network, mobile operator, mobile text, SMS, Sybase, text
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Got game? Now you can find out for sure on mobile, as Motally launches gaming analytics
Motally is expanding its mobile analytics suite – starting with mobile web metrics, it announced a mobile application tool last October. Earlier this year it announced an “open ended” service that would allow users to plug Motally data into whatever reporting service they liked. And now it has announced a new analytic service for mobile games on iPhone, Android and Blackberry. Continue reading
Posted in Mobile Devices, Mobile applications, mobile analytics, mobile news
Tagged analytics, Games, gaming, metrics, mobile, mobile analytics, mobile game, mobile games, mobile metrics, motally
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Motally announces “open ended” mobile analytics – making mobile reporting far more flexible
Mobile analytics firm Motally has announced an interesting new service. Most analytics providers are quite guarded about their data. First they glean information from your service and its usage. Second, they create a report from it, with pretty graphs and other easy-to-read data forms, so that you can see their work. But Motally has announced a service that will you allow to plug the raw data it collects into any reporting service, so you can ensure uniform reportage from across mobile and on-line properties. Continue reading
Posted in mobile analytics, mobile news
Tagged analytics, metrics, mobile analytics, mobile data, mobile internet, mobile metrics, Mobile Web, motally, reporting
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More Blyk news – the mobile advertiser holds on to powerful analytics from Aito
News from Blyk is like waiting for buses – nothing for ages, then it all comes along at once. After Blyk announced it was being bought into Orange last year, we didn’t hear anything for months. Then in January, Orange announced a new service based on the Blyk offering. This must have gone pretty well, because mobile analytics service Aito has announced it will be continuing to work with Blyk. Continue reading
Mobile applications gearing up for the iPad
One of the pieces of news that was welcomed by consumers and developers alike was that the Apple iPad would run iPhone applications. But app developers have spoken before about how tricky it can be to make sure that your app is optimised to run on a new device. As a result, more than one service for app developers has been making noise about how it will work perfectly on the iPad. Today, we have an announcement from mobile analytics firm, Continue reading
Posted in Analysis, Mobile Devices, Mobile Stats, mobile news
Tagged analytics, Apple, iPad, metrics, mobile, mobile analytics, mobile device, mobile metrics, motally
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Ground Truth claims to get most accurate mobile web metrics from the best source: the operators
A new analytics company for mobile internet usage has launched today – Ground Truth. The service claims it is introducing intelligence to the field of mobile metrics, and that its patent-pending methodology (called True View) is the most precise metrics tool currently available for mobile internet. Furthermore, Ground Truth says it has revealed some shocking truths about mobile internet use… that will shock you. Let’s have a look! Continue reading
Posted in Analysis, Mobile Devices, Mobile Operators, Mobile Web, mobile analytics, mobile news
Tagged ground truth, internet, mobile, mobile analytics, mobile carrier, mobile data, mobile device, mobile internet, mobile metrics, mobile network, mobile operator, mobile phone, Mobile Web, smartphone
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