Tag Archives: mobile app
by Jenna Berger, research manager for global digital analytics, Nielsen
We learned recently that 28 per cent of mobile users around the globe admitted to watching video on their mobile device daily, so when the Olympics came about we wanted to take a look how UK residents were engaging with their mobile phones during London 2012 events. In preparation for the events, London 2012 launched two official mobile apps and one mobile game here, all available in the iTunes App Store and the Android Marketplace. The first app, called Join In, was promoted as a planning tool and the “essential companion” as a viewer’s go-to for information on the games. Continue reading
Just having a website isn’t enough anymore
By Christopher Wallace, vp for sales and marketing with Amsterdam Printing
From multinational companies to the local handyman who cleans gutters for $50, everyone has a website these days. And they should. According to the 2010 Local Search Usage Study, 70 per cent of consumers go online first to find out about local businesses. That’s seven per centage points up from the year before and the number is only growing. Continue reading
Rating: Also releases Android version of Google Analytics
Looking through the Google Analyticsmonthly product update for June , GoMobile News spotted a number of facilities which we’ve somehow missed previously. In particular, Google now offers mobile app analytics which provides end-to-end measurement of the entire customer journey within a mobile application. Plus the company finally released its Android version of its Google Analytics app. Funnily enough there’s no mention of an iOs version [tee-hee). The Android app enables access the same accounts and profiles users will see when they open Analytics from a desktop browser. However, the reports are optimized for a mobile phone. More info here. Mobile app developers could well be interested in the latest browser size analysis which enables users to find out what visitors actually see. Continue reading
Rating: We think you have to be female to understand it
If you had an online magazine which already reaches an audience of 1.8 million people, then you’d almost certainly want to create a mobile version of your product. Which is exactly what Procter & Gamble (P&G) has done courtesy of Grapple Mobile. It has just introduced a free mobile app for iPhone and Android called Beauty Recommended. This app features three interactive, virtual tours of London called ’Beauty Spots’. The app is timed to coincide with the swarm of visitors to London this Summer for the Olympic Games. The tours apparently showcase the UK capital’s best known and loved destinations – as well as revealing historical and hidden beauties to even the most seasoned of Londoners. Let’s just hope the general public understand what this app has to offer. GoMobile News was perplexed. Continue reading
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the need for prestige brands to ‘get’ mobile; app monetization and more… Continue reading
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at how the Oscars are driving demand for mobile content, Motricity’s new president of mobile marketing, mobile and social industry growth in the UK and more… Continue reading
German TV channel ZDF, one of Europe’s largest broadcaster has achieved more than 500,000 downloads of its new smart application in the first weeks after its launch.
The app was created by YOC, a mobile technology group based in Berlin, and was launched in conjunction with a browser based HTML5
The app enables iOS and Android users to watch numerous videos of the “ZDF Mediathek” media library on their smartphones and tablet PCs when they are on the go. Continue reading
Just yesterday, we published an article on how two very different companies were both tackling the same problem in very different ways. The companies were Google and Vdopia, the problem is that Apple iOS doesn’t support Flash, and both of their solutions amounted to the same thing: stop using Flash. Today, yet another company has released a solution that side-steps Adobe. Continue reading
One of the services Best Buy offers is called Geek Squad – it’s a massive support structure for customers. It offers a lot of different extended services and products for people buying from Best Buy, and it has now added a new mobile protection product called Locked & Found from Cork-based company Yougetitback Continue reading
Bango pursues two main functions single-mindedly: mobile payments and mobile analytics. Not only does it want to power mobile transactions, it also wants to analyze every step of every transaction. Today, it has announced that it will be powering the payments system for the entire Opera Mobile App Store – which can be accessed by any phone running the immensely popular Opera mobile browsers. Continue reading
I’ve got something of a track record for being scathing about Symbian – it’s in the incredibly unfortunate position of being dead in the water, while at the same time still being the most populous mobile OS in the world. Which means developers are still forced to release updates for it, despite the fact that it’s starting to stink like a body under the floorboards. Today, vastly popular mobile IM and call service Nimbuzz has announced version 3.2 of its Symbian app. Continue reading
An extremely interesting stat burst came from Distimo today, a company entirely dedicated to application stores. It has taken a long hard look at the Asian application market, and has announced a few lessons that Western developers should heed if they want to get involved. Continue reading