Tag Archives: mobile barcode

Tesco nails mobile shopping with QR Code virtual store

Published on Monday, June 27th by Cian O' Sullivan

Tesco has used mobile phones to create what might be the most clever use of mobile barcodes I have ever seen. By combining QR Codes, smartphones and Tesco’s existing home delivery service, it has transformed a South Korean subway station into a convenience store. Continue reading →

Posted in Featured, Mobile barcodes, mobile news, mobile shopping | Tagged , , , , , , , | 3 Comments

Mobile advertising and marketing top-news: barcodes, NFC, AdMob and garden gnomes

Published on Tuesday, June 21st by Cian O' Sullivan

Welcome to the round-up of the best in mobile advertising and marketing news, here on GoMo News! We’ve got NFC, Microsoft and while I never thought I’d mention AdMob and garden gnomes in the same breath, we’ve got that too! Continue reading →

Posted in Microsoft, Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes, mobile news | Tagged , , , , , , , , , , , , , , , | 1 Comment

Mobile barcodes growing all over the world

Published on Wednesday, June 8th by Cian O' Sullivan

3GVision is one of the global backbones of the mobile barcode industry – its i-nigma platform powers barcode implementations for companies on every continent. Today it has released a brief snapshot, keeping us up-to-date with the continuing growth in use of mobile barcodes over the world during the month of May. Continue reading →

Posted in Mobile barcodes, mobile news | Tagged , , , , , | 2 Comments

Can mobile barcodes honor the dead?

Published on Monday, May 30th by Cian O' Sullivan

A release has dropped to day that could be seen as pretty objectionable. An America PR firm has proposed an ultra-patriotic application of mobile barcodes – by placing red, white and blue Microsoft Tags on the headstones of U.S. soldiers who died in service. Continue reading →

Posted in Mobile barcodes, mobile news | Tagged , , , , , , , , , | 1 Comment

US Postal Service mobile barcode idea probably won’t attract consumers

Published on Tuesday, May 24th by Cian O' Sullivan

The United States Postal Service (USPS) is launching an interesting service based around mobile barcodes, where it is effectively bribing people into putting them onto their mail by offering discounts.
Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes, mobile news | Tagged , , , , , , , , , | 3 Comments

Mobile barcodes help save children’s lives with Mobio

Published on Friday, May 20th by Cian O' Sullivan

We’ve reported on Canadian mobile barcode company Mobio many times here on GoMo News, and with good reason. It does great work connecting people to charities quickly and easily through barcodes – and today it has announced a deal with the Children’s Miracle Network (CMN) to support hospitals that save and improve the lives of children. Continue reading →

Posted in Mobile barcodes, mobile money, mobile news | Tagged , , , , , , , , | 1 Comment

Mobile Vouchers to be the next big thing? Russell Buckley thinks so and we found out why

Published on Wednesday, May 4th by Cian O' Sullivan

We have had many ideologies such as Marxism and now there is a new kid is on the block, Buckleyism. Yes. Without fail where there is fire there is always more fuel and now our very own mobile celebrity Russell Buckley has joined a mobile voucher company. Continue reading →

Posted in Mobile barcodes, mobile news | Tagged , , , | 1 Comment

Mobile barcodes on TV: marketing, payments, Mobio and Shaw

Published on Wednesday, April 27th by Cian O' Sullivan

Canadian company Mobio has appeared on GoMo many times now – because it has a tendency to do interesting things with mobile barcodes. Now it has announced a deal with communications and media company Shaw to place marketing and payment barcodes on TV in Canada. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes, mobile money, mobile news, mobile payments | Tagged , , , , , , , | 8 Comments

Mobile barcode use is growing exponentially: 3GVision

Published on Tuesday, April 5th by Cian O' Sullivan

Today see’s the release of the latest stats burst from global mobile barcode enabler 3GVision. Collecting usage stats from it’s i-nigma barcode scanning system, today it has released the most recent report for global barcode use. According to the report, barcode use is continuing to grow exponentially around the world, picking up speed with every passing quarter. Continue reading →

Posted in Mobile barcodes, mobile news | Tagged , , , , , | 1 Comment

Macy’s Backstage Pass mobile marketing falls at final hurdle

Published on Thursday, February 24th by Cian O' Sullivan

Since it is arguably the most famous department store in the world, when I saw that Macy’s was launching a way for shoppers to interact with it over mobile I was delighted at first. At first. The more I read, the more I came to believe that Macy’s dropped the ball at the last moment. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Content, Mobile Marketing, Mobile barcodes, mobile news, mobile video | Tagged , , , , , , , , , , , | 14 Comments

Mobile advertising and marketing hot news: low standards and high stakes

Published on Thursday, January 27th by Cian O' Sullivan

Welcome to the mobile marketing and advertising round-up of the hottest stories, from GoMo News! Operators around the world are having to pull their socks up when it comes to advertising standards; more companies expand into mobile territory; and much, much more… Continue reading →

Posted in India and Asia Pacific, Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes, india, mobile news | Tagged , , , , , , , , , , , , , , | 3 Comments

Mobile shopping: Amazon releases new App for Android

Published on Wednesday, January 26th by Cian O' Sullivan

Digital retailer Amazon has just announced the most imaginatively named application I’ve ever encountered. Amazon App for Android allows users to shop on Amazon, and search for products through both keywords and barcode scans. Continue reading →

Posted in Mobile barcodes, android, mobile news, mobile shopping | Tagged , , , , , , , , | 2 Comments

Booking mobile barcode train tickets on iPhone with Heathrow Express

Published on Wednesday, January 19th by Cian O' Sullivan

Heathrow Express is an odd little train company. It’s owned by BAA, a company that operates major airports around the UK – including London’s Heathrow and Stansted. The Heathrow Express company runs a single line, straight from Heathrow to the heart of London city. And it has now launched what it claims is a UK first: an iPhone app that allows you to book an pay for your Heathrow Express ticket. Continue reading →

Posted in Mobile applications, Mobile barcodes, iphone, mobile news | Tagged , , , , , , , , | 1 Comment

Jet Airways uses QR Codes for traveller information

Published on Wednesday, January 12th by Cian O' Sullivan

Jet Airways, India’s premiere International airline, today announced that it had adopted the very latest in Quick Response (QR) mobile code technology to disseminate more information about its products and services to its guests. 
This initiative makes Jet Airways the first airline in India to utilize barcode technology to disseminate real time information on its products and services to its customers. 
 Continue reading →

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DRG rises to the Irish mobile barcode challenge

Published on Tuesday, January 11th by Cian O' Sullivan

So, last week we noticed something interesting here at GoMo News. Over the Christmas period, Ireland rated for the first time on Scanbuy’s Top Ten List of countries that scan mobile barcodes. I had wondered at the time if this was due mostly to a single, highly visible campaign that ran in Dublin city. And I asked people to contact me if they knew of any other high-profile barcode campaigns that could also have contributed to the Irish scans. Well, I got a hell of a response from Irish mobile marketing company DRG. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes, mobile news | Tagged , , , , , , , , , | 2 Comments