Tag Archives: Mobile barcodes
Rating: Place a QR code on your headstone
When you think about it, placing a QR code on a headstone (tombstone) is a very logical step. It takes advantage of two chief facets of mobile barcodes. Firstly, they can be used to provide a link to any kind of media about the person who has died. It could be pictures, videos, textual tributes and audio files – such as the deceased favourite music track. Yet despite being set in stone, the information provided by a QR code is actually dynamic. Relatives can easily change the information serves up from the URL link embedded in the QR code. Surprisingly, the first company to have woken up to the possibilities (we believe) is a bereavement services firm based in Poole, Dorset (UK) going by the name of Chester Pearce Associates. Continue reading
by Laura Marriott, CEO with NeoMedia Technologies
Much has been written on the topic of the competition between QR and Augmented Reality (see here) for share of mobile marketing budgets. Put bluntly, many believe Augmented Reality (AR) will circumvent QR’s current market share as advertisers flock to the rich experience of AR. The issue, however, is not that black and white. The benefits of QR codes have been well publicised. In effect, a single code can act as a portal to a branded online world, helping to maximise media spend, establish dialogue with the consumer and make the user experience more holistic and media rich. While QR codes provide a real-time source of data for marketers to help shape existing and future marketing programs, they also provide consumers with a range of value-added information and incentives about brands, retailers and their products. Continue reading
Rating: Marketers need to do more than simply push content via QR codes
Currently in the UK over half of smartphone users claim to use their phone in some way when out shopping, according to Ofcom. Furthermore, over a fifth of shoppers (21 per cent) are using QR bar code scanning to get more information on the products they are buying. Presently, smartphone penetration in the UK is set at 51.3 per cent which equates to 23 million Brits equipped with smartphones. Given that a fifth of these are regularly using QR code technology, this equates to over 4.5 million people in the UK using QR codes while they shop. The implications of this should not be overlooked by the retail industry. Continue reading
Rating: Barcode giant feels the need to tell us all
Here at GoMobile News Towers we’re not quite sure why NeoMedia has felt the need to tell the whole wide world that it has restructured its loans and extended the maturity date. Thanks to YA Global Investments. We assume the company means to reassure everyone that it is here to stay. NeoMedia is, of course, a leading player in the mobile barcode sector. Continue reading
Rating: We still reckon they don’t understand QR codes though
Crickey! It seems the Guinness QR code campaign which we previously criticised in ‘A couple of drinks related QR codes which don’t quite work’ here, is actually a multi-award winning campaign. It couldn’t win more laureats. However, our criticism still stands. The guys responsible aren’t totally aux fait with the way 2D/QR barcodes could and should work. It turns out that the Guinness QR Cup campaign is actually circa 12 months old. So it’s not wonder the code points at a defunct URL. But it shouldn’t. QR could should be dynamic. Continue reading
Rating: has this got something to do with patents?
Curious news on the NeoMedia Technologies front. It appears that a US-based billionaire, Dr Patrick Soon-Shiong, just bought a significant stake (estimated to be approximately 25.9 per cent) in NeoMedia. The transaction was completed on March 20th . More details are available here and here. This raises the question of why Soon-Shiong should want to buy into a company which specialises in 2D barcode/QR code technology?There’s also speculation Dr Soon-Shiong might, in fact, be planning to acquire the entire company. So why would a man who made his money in the pharmaceuticals industry suddenly start showing an interest in QR code technology? We’d guess it has something to do with patents. Continue reading
Rating: EZcodes aren’t always the best 2D barcode to use
Following a searching piece on why BARKCODE picked EZcodes not QR codes here, Beth Silverstein, a publicist with Print2D has responded with her take on the EZcode versus QR and other rival 2D codes battle. She says … I think it’s great that this technology is used to help pets. ScanBuy’s EZ code does print smaller, but so do Data Matrix codes and MS Tags. The problem is not the code, it’s the platform. Continue reading
Rating: History function shows who you’ve scanned the morning after the Xmas party
A new app for iOS devices lets users have their very own personalised barcode for social networking purpose. Called ScanMe Barcode, it uses personalised QR barcodes to let people in the real world get instantly connected online. With SanMe, your unique barcode stores your personal contact information and links others to your social network profiles with one quick scan. Available to download from the Apple App Store right now here, the new free app from ScanMe is a convenient and simple way to get started. Continue reading
The dudes at Microsoft Tag sent us their latest blog post and were raving about this new feat!
What is it?
Well, that is the question as when I first read the article I had no bloody idea. But after a few email exchanges…. Continue reading
Rating: Other bits added in time for Xmas
GoMo News has gradually been migrating from using the Neoreader bar code scanner from NeoMedia over to the ScanLife reader from Scanbuy. In practice, the latter has proved more reliable. Anyway, Scanbuy has announced that it has added new feature to its barcode scanning app in time for Xmas. At some point over this holiday period, a version of ScanLife for W7 Mango (Windows Phone) should emerge to plug this little hole in Scanbuy’s mobile OS support. The most intriguing feature in this new offering is a live feed that displays codes being scanned in real-time from around the world. Continue reading
Rating: Everything you wanted to know but were too bored to ask
Regular readers of GoMo News should pride themselves in having no need to read a White Paper just released by the Mobile Marketing Association (MMA). It’s entitled ‘Mobile Barcodes: an Overview for Marketers’. For newcomers this white paper is intended to explain in clear language how marketers can leverage mobile barcodes. It describes how marketers can use barcodes to provide their customers with access to information; multi-media content; promotional opportunities; discounts and coupons. Alberto Benbunan, md with Mobile Dreams Factory and co-chair of the Mobile Barcode Task Force (which produced this) said, “This white paper is intended for marketers who are beginning or refining their mobile barcode consumer activation journey to learn how to best make it work for their mobile campaigns.” A bit of a clue, then. Continue reading
Rating: Why use just one when you can have two?
A UK based band – Dr.Scardo’s Miraculous Medicine – has decided to place not one but two QR codes on its flyers. One QR code points to the band’s own web site whilst the other points to a download site where fans can download one of the band’s own tracks which appears to be called ’8Life’. It’s an extremely clever way of providing fans and potential gig attendees with all of the information that they might need. For example, the band’s biographies; videos; free track downloads and the all important bit – detail’s of the band’s next gig. GoMo News can see other bands adopting the same format. Continue reading
Rating: UK Brewers sign up to promote their wares
Here’s a classic way of employing QR codes to promote a product. The UK beer site – YourRound, is offering a special premium account to its clients – the brewers. Included in the price is not only the generation of a unique QR code for each client, but the promise to link it to a special ‘mobile-aware’ page. That gets around the disappointment experienced by many cameraphone users who scan a QR code and find themselves looking at a standard HTML site. GoMo News was particularly impressed by YourRound’s imagination for suggested uses of QR codes. We’ve never heard of anyone placing a QR code on a pump clip before. And if you don’t know what a pump clip is, then you’re not a real ale or cider fan. Continue reading
OCADO the online computer shopping buddy will be moving to mobile with mobile barcodes
Less than 10 months in the market, GeoQpons today announced that it now has over 1 million active subscribers.