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Virgin Mobile sells its Canadian operation 100% to Bell Canada

Posted by Cian on Jul 3, 2009 13:15

bell Bell Canada has announced that it has finished buying the 50% of Virgin Mobile Canada it didn’t already own. The acquisition includes long-term rights over the branding. The mobile operator will still operate independently, as its own company, but it is now an entirely Bell-owned subsidiary.

Mobile advertising creeps out onto the handset itself with Nokia branding offer

Posted by Cian on May 11, 2009 13:11

 
Nokia is exploring the possibilities of big label branded mobile handsets to attract “brand advocates”, according to AdvertisingAge. The idea is that fans of certain brands or labels would be happy to display their loyalty on their actual handsets, in return for access to exclusive on-phone content related to that brand, and a possible price [...]

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