Tag Archives: Mobile Campaigns
Kellogg mobile campaigns plus Crunchy Nut Cereal from Augme Technologies
NEW YORK, NY–(Marketwire – April 11, 2011) – Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that the Kellogg Company (NYSE: K), the world’s leading producer of cereal and a leading producer of convenience foods, including [...]
Posted in Press Release
Tagged crunchy nut cereal, kellogg, mobile advertising, Mobile Campaigns, Mobile Marketing
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It’s been quite a wait, but Velti and HT Media finally ready to launch mobile ad campaign
It’s been half a year since we reported on the joint-venture between Velti and India’s second largest media group, HT Media. HT has now revealed that the JV will finally be ready to launch it’s first mobile advertising campaign in about a month.
According to MediaNama the delay has been because of problems tying up deals [...]
Mobile web is “vital” communication channel, according to UK Communications body COI
The UKs Central Office of Information is an English governmental body, responsible for creating information campaigns for citizens. The COI has declared that the mobile channel is “vital” for Government marketing and communications.
Franco Beschizza, team head of digital marketing at the COI, was recently tasked with making sure that mobile is closely integrated into all [...]
Britvic drives its mobile advertising campaigns with mirada
Britvic, the UK soft drinks company, has announced that mirada will advance its mobile marketing and promo campaigns. mirada will work with creative agencies to let consumers interact with Britvic over the mobile Internet.
mirada calls itself a “content interaction specialist”. Basically, it specialises in pushing brands to customers across all digital platforms, including digital TV [...]
Complete mobile content and delivery platform from m-Wise and Zero9
m-Wise and Zero9 today announced a new agreement to provide large-scale mobile content solutions. m-Wise are suppliers of enabling technology for mobile content, and Zero9 provide actual mobile content and services. Between them, they hope to provide end-to-end content solutions for carriers and large value-added-service providers.
Zero9 selected m-Wise’s content management and delivery platform after a [...]
Mobile Marketing Campaigns no. 11 – X6 BMW Campaign
Our series on mobile campaigns continues with this offering from the BMW X6 – a text campaign that took mobile owners to information on the nearest dealer.
Posted in Mobile Ad&Mktg
Tagged bmw, mobile ads, mobile advertising, Mobile Campaigns
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Mobile strategy for British Jewellery retailer Fameo
Rating: smash and grab
I haven’t seen a mobile campaign for Jewellery before, but that’s exactly what Fameo are doing. Slashphone reports that UK based Fameo have announced the launch of its mobile jewellery catalogue which will allow anyone with a GPRS or 3G phone to browse Fameo jewellery offers, monitor their order status, research information [...]
Posted in Blogs, Mobile Ad&Mktg, Mobile Messaging, Mobile applications
Tagged Fameo, Jewellery, Mobile Campaigns, mobile strategy, Slashphone, SMS Alerts, WAP
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