GoMo update: Mobile marketing and advertising round-up

Mobile marketers in South Africa are expecting more help from the MMA, as well as hoping for a big boost from the World Cup next year. Mobile content provider Tapatap is lobbying in Washington for a bailout. Mobile advergaming company Greystripe has announced a new funding burst.

Handangos mobile content report: mobile games and Blackberry are up

Independent mobile store Handango has issued an interesting metrics release. The content and app seller is reporting that both Blackberry and mobile games have been doing great business in the first half of 2009. Mobile games accounted for 25% of all apps sold in during H1, while for the first time Blackberry has become the dominant platform on the Handango buyers list.

Qeep Partners with ZestADZ for mobile advertising, signs an exclusive deal with ZestADZ

Chennai, India / Cologne, Germany  – Qeep, the U.K. and South Africa’s fastest growing mobile gaming and entertainment community has signed an extensive partnership for mobile advertising with ZestADZ– a global mobile ad marketplace headquartered in Los Angeles, CA. Qeep and ZestADZ have been working together for the past year and this partnership is an [...]

Mobile money roundup - the future looks bright

Today’s mobile money roundup has announcements for new services, new deals, upcoming releases and an analysis firm claiming that the future is in mobile banking.

The Global Mobile Gaming Market Will Grow at a 16.6 Percent CAGR to Reach $18 Billion in 2014

Research and Markets: The Global Mobile Gaming Market Will Grow at a 16.6 Percent CAGR to Reach $18 Billion in 2014
DUBLIN–(BUSINESS WIRE)–Research and Markets(http://www.researchandmarkets.com/research/aadda9/mobile_gaming_in_e) has announced the addition of the “Mobile Gaming in Emerging Markets: Five-Year Forecast and Impact Analysis” report to their offering.
Mobile gaming is enjoying solid growth. The number of gamers increased from [...]

Paris Hilton mobile game causes disapproval in India

I really can’t resist this story. A new mobile game that offers a look inside the “universe” of Paris Hilton is being launched in India. The game is the first mobile game to carry her branding, and has been available from Gameloft for some time now. But the new deal with India’s Reliance Mobile will see it hit India for the first time - and the reaction hasn’t been astounding.

WIN plc and Digital Chocolate create mobile games campaign for puzzle magazines

WIN plc and Digital Chocolate have announced a deal for mobile gaming. Digital Chocolates main business is in developing mobile games, and it will be providing the content for WIN to distribute. The method of distribution will be through shortcodes published in puzzle magazines. Readers will be to download the games during July and August simply by texting the shortcode number.

Microsoft looks at Windows Mobile and Xbox Live for the future of mobile gaming

Microsoft has been putting some thought into the future of its mobile gaming efforts. Amongst the many possibilities being considered are an Xbox handheld, and a new mobile device (Zune rumors abound). But a recent interview with Shane Kim, corporate VP for Microsoft Game Studios, show that its major interest lies in mobile devices and the Windows Mobile OS.

More mobile advertising and gaming, as Unilever teams with EA Mobile

Directly after yesterdays Nissan announcement EA Mobile and Unilever are teaming up to push both mobile advertising and mobile gaming. EA has provided Unilever with a selection of mobile games that it can give away for free with Pot Noodles. Hmmmm… I actually want some Pot Noodles now.

Nissan launches mobile advertising game with Double Fusion and Coresoft

Mobile advertiser Double Fusion has announced that it has helped create an advergame for Nissan. The car manufacturer is including the game as a branch of it’s advertising campaign for new car, cube(R).

IAB creates council for mobile advertising in games

The Internet Advertising Bureau has announced that it is setting up a mobile advertising body just for games. The IAB will create the Game Advertising Council with mobile gaming industry partners. The Council will be looking at standards and research

EA Mobile taps hollywood for mobile games series

EA Mobile, the mobile division of Electronic Arts, has announced a new series of mobile games. Hitting Hollywood for the most popular fantasy and sci-fi movies, it will be launching games based on Harry Potter, G.I. JOE, Star Trek and Wolverine. The most interesting thing I found about this is that the titles are mostly for features phones.

SPB Software releases doomed mobile gaming app

Mobile application powerhouse SPB Software has announced the release of… well, of an educational mobile gaming app. *shudder* The SPB Geo Game is available for Windows and Android phones.

Free mobile games come to the WeROK mobile portal

The brave experiment that is WeROK continues. The ad-funded mobile portal has announced that it will now be adding free mobile games to it’s offered services - which already included low-cost SMS, with free mobile email, free mobile TV and mobile social networks.

What is WeROK?

WeROK is the marriage between ROK entertainment and the community-maintained WeFi [...]

Unkasoft and mmChannel provide free mobile games to Simyo in Spain

mmChannel and Unkasoft become partners in 2009 and this one of their latest deals – providing free mobile games to MVNO simyo in Spain.
From the press release:
‘In-game advertising will be the most effective format in mobile marketing thanks to the interaction with the consumers’, Juan Antonio Muñoz, Unkasoft founder.
What we think?
This is brilliant news [...]

Mobile News for Leaders