Tag Archives: mobile location

Privacy apps could fall into the wrong hands

Rating: Phone data extraction terminals might be fooled

A worrying report* appeared in yesterday’s [March 22nd 2012] Sunday Times alleging that British police forces are storing personal data from the mobile phones of suspects – even if they are not charged. Apparently only seven forces have openly admitted to renting the extracting terminals but the real figure is probably much higher. One source suggested that 22 forces in England and Wales might be involved. The equipment maker – Radio Tactics, claims that its latest terminals can crack popular Android social media apps. GoMobile News wonders if criminals will start to use sophisticated apps such as Cate (see here) to beat such machines. Continue reading

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Facebook shuts down Glancee

Rating: As it’s acquired the management & development team

Hot on the heels of its acquisition of the photo sharing site, Instagram, Glancee has admitted to being bought by social networking giant, Facebook. The management and development team have already revealed that it is off to join Facebook at Menlo Park and “to build great products for over 900 million Facebook users.” And the service is no more. The announcement leaked out last week [May 4th 2012] but already the Glancee app has disappeared from the Apple iTunes App Store, for example. If you visit the Glancee web site now, you’ll see a link for former users. This takes you to the relevant page on Facebook from which you can download all of your Glancee messages – if you were a member in the first place, of course. Hopefully, Glancee won’t go the way of the Zyb service. Continue reading

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Telmap’s CMO, Motti Kushnir, on being Intel’s LBS arm

Rating: Location Based Service (LBS) is the next big battleground

Never a dull moment when you chat with Motti Kushnir who is Telmap’s CMO. He was explaining to GoMo News the thinking around chip maker, Intel’s, acquisition of the Israeli company back in November [2011]. Incidentally, Kushnir actually pointed out that if you took the software and services division out of Intel, it would probably be the third largest software house in the world. Today [February 23rd 2012], Telmap announced the impending release of its version 6.0 of the Telmap Mobile Location Companion service. However, what Kushnir had to say about the whole LBS sector was intriguing. Like, if Apple doesn’t make LBS a central feature of the iPhone 5 (when that eventually sees the light of day), it will be dead in the water. Continue reading

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Buongiorno gets appy with Proximitips

Rating: Perfect example of So.Lo.Mo (Social-Location-Mobile)

Here at GoMo News we hadn’t even appreciated that mobile industry giant, Buongiorno , even has an Innovation Hub right in the heart of Tech City in London that produces mobile apps. But it does and it has – in the shape of Proximitips. The version of this app has just been released for the iPhone (iPad already being supported). According to Gaurav Katyal, senior project manager for Proximitips, an Android version should become available within four to six weeks and will be swiftly followed by an HTML5 version. What does Proximitips do? Well, it combines social feeds, tips and discounts, plus booking facilities to provide you with an excellent guide to the city’s trendiest hotspots and restaurants. Continue reading

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NAVTEQ examines how mobile advertising and navigation can best work together

Navigation and mapping company NAVTEQ has been doing great work in mobile navigation over the past years – mostly thanks to the fact that it was completely acquired by Nokia in 2008. Today it has released a big look into the best ways to incorporate mobile advertising into navigation; based on how consumers react to it.
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Help find missing children with your mobile

Poynt is one of the more successful companies out there that deals with local and location-based searches. It has now announced a deal with the Missing Children Society of Canada to help create a geo-targeted Child Search Alert system into the Poynt App. Continue reading

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AdMob allegedly steals location info, gets raided

Google hasn’t had the best of relationships with various world governments. It’s stand-up row with China last year was massive news all round the globe, and it has been in trouble with a lot of countries for supposedly stealing private information through roving Google Maps cars. Today sees this tension step up another notch, as police in South Korea yet again raided Google’s offices in the country… seemingly due to activity by Google’s global mobile advertising subsidiary, AdMob. Continue reading

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Mobile location: Ubiquitous Location & Positioning Technologies

According to current estimates, alternative GPS positioning technologies will generate more than $2.5 billion in sales by 2015. This comes at a time where the market for location technology is on the cusp of becoming universal, and integrated into over two thirds of phones by 2014. Continue reading

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PayPal buys into mobile money services with WHERE

PayPal, which is a division of digital auctioneering giant eBay, has announced that it is buying a mobile location, advertising and commerce company called WHERE. We’ve reported on WHERE several times before, as the company has been very busy this last year – now we take a look at what this acquisition means for PayPal and WHERE. Continue reading

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“Mobile advertising” has evolved into “useful experiences”

Ahead of the upcoming Location Business Summit from TheWhereBusiness, we spoke to Scott Seaborn, Head of Mobile Technologies, Ogilvy Group UK. He explained that Ogilvy views location as only one part of a much larger evolution, which sees mobile advertising become a way for brands to attract consumer attention by offering genuinely useful services. Continue reading

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Is AT&T geolocation mobile marketing just spam?

Perhaps the biggest effect mobile apps have had is to show mobile operators what kind of services consumers actually like. Things like mobile shopping and location-based services have been accepted eagerly by the consuming public. But rather than aping apps and GPS, many operators are starting to use their own core functions to provide similar services. A point in case comes from today’s launch of Placecast ShopAlerts by AT&T – a geo-location shopping service that doesn’t require a smartphone. But unless AT&T handles this correctly, the consumer will just see it as more spam marketing. Continue reading

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Mobile advertising and marketing hot news: Apple, location and applications

Today is a good day for mobile news – welcome to the Wednesday round-up of the hottest mobile advertising and marketing stories from GoMo News! Apple has slashed the cost of iAd campaigns, Navteq is expanding it’s location advertising platform, and much more… Continue reading

Posted in India and Asia Pacific, Mobile Ad&Mktg, Mobile Marketing, Mobile applications, mobile news | Tagged , , , , , , , , , , , | 1 Comment

Mobile location: brands and retailers getting more involved

As mobile location services have become more sophisticated and more wide-spread over the last year, there has been a definite trend towards retail involvement. While mobile brands like Google, Nokia and Orange have been interested for a long time, we’re starting to see high street brands turning up at location events – for example, Debenhams will be attending the Location Business Summit 2011. Continue reading

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Mobile advertising and marketing hot news: location, iAds and ad spend

Welcome to the Friday round-up of the hottest mobile marketing and advertising stories from GoMo News! Mobile search service Poynt has bought a new advertising branch; Japanese and Indian mobile ad companies reach across the water; and more… Continue reading

Posted in India and Asia Pacific, Mobile Ad&Mktg, Mobile Marketing, india, mobile news | Tagged , , , , , , , , , | 2 Comments