Rating: Energy drink supplier is mobile savvy
Displaying how it is harnessing the latest mobile technology to enhance its brand, energy drink supplier – Red Bull – was placing QR codes on promotional posters placed on bus shelters last week. The posters (which were spotted by Mobile Marketeer here) were designed to encourage people to attend its Red Bull Creation challenge which took place on June 10th in McCarren Park in Brooklyn, NYC. When New Yorkers scanned the 2D barcode with their mobile devices, it pointed their browser at a video that highlighted the challenge and what they can expect to see. It’s just another example of how the company – which sponsors two teams in Formula One racing – is aware of how to annex a mobile phone as a marketing tool. It’s experimented with augmented reality, mobile apps, and Bluetooth as well as QR codes. Continue reading →
