Tag Archives: Mobile Search
Rating: A cross device mobile strategy is also key, apparently
According to the Mobileweb Company, mobile websites that it operates typically see uplift in mobile site traffic of more than 90 per cent. That’s because they are fully optimised for mobile search discovery, the company claims. Whilst Mobileweb’s own recently announced research shows that iPhone users grab the lion’s share of mobile web access (55.7 per cent), the company still urges brands to adopt a cross device mobile strategy. Less than 10 per cent of potential customers have an iPhone. Continue reading
Rating: Even more dominance over mobile search
Recent reports are suggesting that Joaquin Almunia, the EU’s commissioner for competition, is only weeks away from launching legal action against internet search giant, Google. Almunia will have to decide whether the company has breached the European Union’s anti-trust laws. In Europe, nine out of ten internet searches is carried out via Google as opposed to two out of three in North America. This brings Google some very nice profits. Last year , it made around £6 billion which provides it with a nice little war chest for fighting such actions. These monster corporation versus government battles can drag on for years – witness the EU’s battle with Microsoft over browsers. But Microsoft was fined £1.4 million in the end. In theory, this means that Google could be fined around ten per cent of its annual revenues – which could come in as high as 3.1 billion. In the mobile world, however, Google’s dominance is even higher. Continue reading
50 % of mobile traffic is done after 5pm
Average CTR on standard mobile banner is 0,4% (no scripts)// iPad average CTR is 0,77% (standard banners) // Android CTR is 0,31% (standard banner) // WP7 : 0,15% (standard banner) // iPhone: 0,44% [...]
Rating: Mobile search volumes increased 216% says BRC
The Online Retail Monitor for Q2 2011 – put together by the British Retail Consortium and Google – found that total retail search volumes had grown by 27 per cent compared with Q2 2010. The increase was driven by a rise in mobile search volumes of 216 per cent year-on-year. Interestingly, London comprised 36 per cent of all retail search volumes in the UK. The findings have caused Simon Walker, director for product management with Stibo Systems to warn that this rise clearly demonstrate that retailers cannot afford to ignore the power of mobile. “A 216 per cent rise in the past year shows how customer habits are changing and should come as a warning call to retailers. Customers are increasingly turning to mobile and tablet devices as part of a general lifestyle shift towards digital,” Walker commented. Continue reading
All of a sudden after four years of trying and failing mobile visual search is making a come back. Here are two new apps that have got my attention.
Collectrium and Shopgate: two new diverse pixlinQ customers
It seems as though mobile imaging and mobile barcoding are rubbing off each other. We got a bit of a scoop on some news coming out from Mobile Acuity tomorrow.
What is the scoop?
* Mocom partners with leading Image Search technology provider, Mobile Acuity, to provide Image Search services initially in Australia and other countries to follow.
* Mocom enables marketing and retail mobile applications and services into the Australian and other markets
* Mobile Acuity was selected after evaluating all of the available Image Search providers
Poynt is one of the more successful companies out there that deals with local and location-based searches. It has now announced a deal with the Missing Children Society of Canada to help create a geo-targeted Child Search Alert system into the Poynt App. Continue reading
Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising technology, today announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China.
It seems the fashionable thing to do these days is file suit against Google for being anti-competitive. Or, at least, file complaints. The most recent complaint centres around mobile search, and has come from South Korea, where the top two internet companies have appealed to the country’s antitrust watchdog. Continue reading
Welcome to the round-up of the top stories in mobile marketing and advertising from GoMo News! InMobi has released its latest Mobile Insights report; the IAB is astounded at mobile advertising’s ability to just keep growing; a brand new mobile ad optimization company launches in India, and more… Continue reading