Tag Archives: mobile social

10 things you need to know about Mo-cial Marketing – part two

Published on Tuesday, December 28th by Cian O' Sullivan

Many people think of mobile marketing as a 160 character version of email. Wrong!   The very nature of mobile marketing offers retailers the opportunity to reach people at key decision making moments of the day. Imagine evoking the smell of Arabian coffee on a customer’s mobile as they walk to work, and being able to offer them an incentive to stop by your coffee shop.

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Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news | Tagged advertising, Christmas, marketing, meplease, mobile, mobile advertising, Mobile Marketing, mobile social, social, social network, steve jarrett | 1 Comment

10 things you need to know about Mo-cial Marketing – part one

Published on Monday, December 27th by Cian O' Sullivan

Ask many retailers if they have embraced mobile marketing and social networking and they might respond that they have. Ask them how and they might tell you that they send text messages to their customers occasionally; maybe they have an iPhone app; they probably have a Facebook page, or perhaps even a Twitter account.  So does this mean retailers have really embraced these new and exciting marketing opportunities in the truly multi-channel world in which we all now operate, or have retailers merely taken some rather tentative steps forward into this brave new world and applied the old ways of thinking to this new marketing paradigm? Continue reading →

OSLO Open Sharing of Location-based Objectsfrom aka-aki, Belysio, Buddycloud, Locle, Mobiluck, Moximity, Nulaz, Palringo, Service 2Media,Skout, Tooo and WAYN

Published on Tuesday, February 24th by Bena Roberts

Sharing and collaboration remains the buzz word as mobile social networks have teamed together to enable their consumers (approximately 30 million users) to share location information and interact between networks.

From the press release
OSLO currently mandates that member companies should be able to
query the location of users, as long as that user has opted-in to
share their [...]