Tag Archives: mobile sport
London’s Saracens Rugby Football Club has announced that it is launching into mobile marketing, using the MePlease SMS-based platform. It has already run several competitions during matches with MePlease, and reports that it was entered by 9% of the people attending.
MobiTV is one of the biggest mobile television providers in the world. It’s mainly a technology provider – the biggest operators in the US, including AT&T, Verizon and Sprint all use MobiTV for mobile TV. Today, it has restated it’s claim that the biggest driver of mobile TV usage is live sports events. Continue reading
Mobile TV provider MobiTV is one of the earliest and biggest companies working in mobile television and video-on-demand. Earlier this year, it claimed that over 7 million people were subscribed to its various services around the world. And today, it reveals that last week was its most successful ever in terms of live events – which was driven entirely by sports, as it streamed 59 different events. Continue reading
Strike the Bar provides entertainment during half-time at football matches – by giving punters the chance to win £100,000. To win, you need to kick the ball from the half-way line… and hit the cross bar. Today, mobile payments provider paythru has announced that it will be driving the digital payments for the prize.
Score Media is a major Canadian sports media house. It’s primary money maker is The Score, a TV channel dedicated to sports. But the company also runs sports-related websites and mobile properties – and it has just announced a mobile advertising deal with mobile marketer Nexage.
It’s the news that all mobile video enthusiasts have wanted to hear. Through an officially-branded app, Sprint is offering subscribers access to live television free from additional charges. The only piece of bad news is that it’s only of use to you if you’re also an American football fan. Continue reading
International sportswear company adidas has released a new application today called “miCoach”. It’s an audio coaching program, that uses mobile technology to guide you through exercise sessions for different sports. And best of all, it’s free. Continue reading
With the World Cup starting today, comScore has released some mobile stats about it. The last three months have shown a surge in sports-related activity over mobile devices – but more so in the UK than any other country. And at the same time, Synchronica is predicting an explosion in mobile messaging for the duration of the tournament. Continue reading
Two new iPhone apps have been launched today that could be genuinely useful during the World Cup. As the biggest sporting event in the world approaches, it seems that a new mobile service is being launched every day – and the majority of them offer news, results, listings and the like. But today’s releases from Teletext will point footie fans to their nearest pub showing a match… or the nearest pub that ISN’T showing the match. Continue reading
Yahoo! has its eye on mobile advertising and remains a leader in this space, particularly in the UK. Therefore, it is no surprise that a new mobile site for everything The World Cup has been launched. Continue reading
Toyota is using mobile barcodes as an integral part of it’s most recent marketing campaign in the Giants Stadium. The home of the New York Giants can seat over 80,000 fans, and Toyota has chosen mobile barcode company JAGTAG to to run a mobile campaign. Continue reading
We’ve often commented on how the community aspect of sports clubs makes them the perfect target for mobile. Your mobile device can keep you closer to your community than any other digital channel. As further proof of that, today we have news that mobile content and app company Bright AI has been chosen to create mobile services for eighty football clubs across England and Wales. Continue reading
The National Basketball Association in the US has launched what looks like a pretty damn good mobile video service. Like many sports organisations, the NBA has generally been pretty brave when it comes to the mobile industry. And with this new product the NBA has combined up-to-date mobile tech for video streaming with a well designed, user-friendly application. Continue reading
Hockey fans will be able to access the latest news from The National Hockey League (NHL) over the mobile Internet now. The NHLs ad-supported mobile website will offer exclusive content, and real time updates on games, scores, statistics and news.
The site is basically just a mobile-optimised version of the NHL.com main website, so mobile users [...]