Mobile gaming gets boost from smartphones, but will it be enough?
There’s plenty of meat on the comScore report from earlier this week. One of the trends show that the number of people downloading mobile games grew 17% from Nov 2007 to Nov 2008. The number of smartphones being used to download games increased as well. 34% of downloaders owned a smartphone, compared with 10% last [...]
Gartner: Mobile Phone Sales rose 12%
Worldwide sales of mobile phones rose 12% in the second quarter, research group Gartner said Wednesday.
Sales of handsets in the mature markets of Western Europe and North America slightly recovered after a difficult start. Western Europe reached 42 million units and North America surpassed 44 million units. Still, Carolina Milanesi, research director for mobile devices [...]
M:Metrics vs GFK vs Nielsen Mobile
So, I spoke to everyone and watched the presentations from the big three metric companies. There is a lot of hype about metrics. Without blowing my own trumpet - I think that my own mobile advertising metrics done using my campaigns are pretty damn good.
I found the mobile advertising average CPM, CPC, CTR - but [...]
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