Rating: Our roundup of ‘recent’ QR campaigns
When GoMo News spotted an article headed ’8 recent examples of using QR Codes for marketing and/or brand awareness’ on Socialwayne.com here, naturally, it grabbed our attention. However, on closer inspection it soon became obvious that plenty of these examples aren’t recent at all. In particular the one from the French clothing supplier, Denim Code. There are two things wrong with using Denim Code as an example: – firstly it isn’t recent, it was done back in 2007. And secondly, the 2D barcodes in question are not even QR codes, they are Metatags (See our mobile barcode 101.) So, we thought it time to give our own round-up of how 2D barcodes are being used. And to point out that the Denim Code example is always used because sex sells. Continue reading →
Posted in Featured, Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes
|
Tagged Alesbymail, ATM Communication, Denim Code, m-trends, metro, Mobile barcodes, mobile tag, naked ladies, QR code, Socialwayne.com, Super 8, Taco Bell
|
Rating: Is Google going to set the standard again?
There is no shortage of companies willing to supply 2D barcode reading software – particularly those aiming at the Apple iPhone segment where at the last count some 156 apps were barcode related. However, there seems to be a dearth of apps which generate 2D barcodes. Continue reading →
Posted in Mobile Search, Mobile barcodes, android, google, mobile news
|
Tagged android, barcode, generator, Goggles, i-nigma, iphone, mobile tag, Neomedia, scanlife, ZXing
|
Bena: Hi Iain, lovely to speak to you again and thanks for talking to me. First of all, congratulations. Continue reading →
Posted in Featured, Mobile barcodes, mobile news, neo media, patents
|
Tagged bokode, iain mccready, microsoft tag, Mobile barcodes, mobile tag, neom, Neomedia, scanbuy
|
French mobile barcode player Mobile Tag (with CEO Chip Hoffmann who was the ex-CEO of NeoMedia) will be the first company to license NeoMedia’s mobile indirect code patents.
This is the first licensing agreement from NeoMedia and a milestone for the company that has been hindered by law suits and an all over patent war. Continue reading →
ATLANTA / LONDON, July 29, 2009 – Today NeoMedia Technologies, Inc. (OTC BB: NEOM), and Mobile Tag, Inc. leaders in mobile barcode technology, announce a non-exclusive patent licensing agreement for machine readable mobile codes under NeoMedia’s patent portfolio. This is the first contract to be announced under NeoMedia’s recently launched licensing program.
NeoMedia’s objective is [...]
[caption id="attachment_11543" align="alignleft" width="300" caption="flashcodes paris"]
[/caption]
Mobile Tag is to provide JCDecaux with 2D mobile barcodes (called Flashcodes) for bus shelters within the Digital Area or Quartier Numerique in Paris. Continue reading →
Posted in Featured, Mobile Ad&Mktg, Mobile Agencies, Mobile Content, Mobile Marketing, Mobile Web, Mobile barcodes
|
Tagged bokode, flashcodes, Mobile applications, Mobile barcodes, mobile tag, paris
|
Mobile Tag is now available on the GPhone and Blackberry. Continue reading →
MTag has launched a new service called Tune Your Tag. It is a 2D mobile barcode for brands that will enable users to personalise mobile barcodes.
What can you do?
Well you can submit your own tags to MTag, personalise them, change the colour – share them and innovate with your tag making tags for different groups, friends [...]
French company MTag has officially launched MEEPASS, a service we first encountered before MWC. USing 2d barcodes, the service is intended to guarantee the identity of a mobile device owner at the point of sale. The device itself can then be used to purchase a product or service. The idea is to create a service [...]
Posted in Mobile Devices, Mobile barcodes, mobile news, mobile payments, mobile security
|
Tagged 2d barcode, MEEPASS, mobile barcode, Mobile Content, mobile device, mobile internet, mobile retail, mobile security, mobile shopping, mobile tag, Mobile Web, mtag, smartphone
|
