Tag Archives: Mobile Web
Condé Nast International leads $20m investment in farfetch
Rating: Obviously should use the money for mobile presence
There’s no mention of it in the Press blurb but GoMobile News reckons that the e–commerce site, fartech, desperately needs investment in mobile to stay ahead of the game. It has a very poor mobile presence, yet gaily describes itself as the world’s leading e-commerce marketplace for independent fashion boutiques. Anyway, the well-known fashion mag publisher, Condé Nast International, has just led a $20 million investment in farfetch. By contrast to farfetch, Condé Nast has over 100 websites and more than170 tablet and smartphone apps under iconic brands such as Vogue, GQ, Glamour, and Wired. We only found farfetch’s mobile version by luck. Continue reading
Posted in m-commerce, mobile news, retail
Tagged Condé Nast, farfetch, Jonathan Newhouse, José Neves, Mobile Web
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FTSE 100 companies still failing to take advantage of the mobile technology
Rating: mPowa and Incentivated think they may have the answers
Google has recently suggested that 50 per cent of all internet searches will be undertaken via mobile devices in 2013. Yet most major company web sites fail to support mobile technology. A recent survey carried out by Incentivated show that 69 per cent of FTSE 100 companies have failed to take any steps to ensure that their websites are compatible with mobile devices. Consequently there are simple problems relating to font size and difficult navigation which would be quite simple to fix. “Given that substantial revenues are generated through digital channels, it really is bewildering that so many blue chip companies are stuck in the Dark Ages when it comes to how they interact with their customers,” observed Dan Wagner, CEO with mPowa. He claims that retailers who fail to capture sales whenever and wherever the consumer is ready to buy, will suffer severely in the fiercely competitive landscape in the UK. Continue reading
Posted in Mobile Web, retail
Tagged Dan Wagner, incentivated, Jonathan Bass, Mobile Web, mPowa
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Internet World attendees survey show ambiguous attitude towards mobile
Rating: Affilinet finds not everyone is optimising for mobile
A quick straw poll taken at the recent Internet World 2012 show in London by affilinet revealed that respondents were split down the middle when asked if in the future they would invest more in mobile rather than online and offline. encouragingly, 65 per cent of respondents stated that they believed mobile, online and offline all have a role to play in the future of marketing due to the importance of being able to ensure they’re reaching consumers at all stages of their purchasing journey. However, the research shows that whilst the intention is there to immerse themselves in mobile, there is still some way for organisations to go before they get there. Gary Bicker, UK country manager with afilinet, said, “Whilst online and offline remain important for the time being, in the future the indication is that spend will increasingly be diverted to mobile.” Continue reading
Posted in Mobile Stats, Mobile Web
Tagged affilinet, Gary Bicker, Internet World 2012, Mobile Web
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Now mobile drunks can visit m.drinkaware.co.uk from their smartphones
Rating: Alcohol education charity, Drinkaware, introduces mobile site
It appears that drunkards aren’t so intoxicated that they are unable to access the moble web. UK alcohol education charity, Drinkaware, has noticed a 200 per cent increase in mobile phone traffic. Hence the charity has launched a new mobile-friendly version of its website. Visit m.drinkaware.co.uk.The new mobile site’s features are customised to switch between day and night content. The new mobile site enables users to access tips and tools on the move to help change their behaviour and think about the long term health impact of drinking. Whether users are thinking of buying alcohol in a shop; bar, pub or club; or are feeling sorry for themselves the morning after, the mobile site will be able to offer advice. Continue reading
51Degrees.mobi launches two new device detection products to support the mobile development community
51Degrees.mobi, the leading provider of device detection, web optimisation and mobile analytics solutions, has today launched two new device detection databases for developers wanting to build the very best mobile web experiences.
51Degrees.mobi offers two robust and reliable solutions. The first, Lite Data, is a free, entry-level device file to meet basic [...]
Posted in Press Release
Tagged 51Degrees.mobi, databases, device detection, Lite Data, mobile analytics, Mobile Web, Premium Data, web optimisation
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45 per cent of UK Internet users have accessed the mobile web
Rating: Latest statistic for UK national audit body, ONS
The UK’s Office for National Statistics (ONC) has just reported that almost half (45 per cent) of all Internet users have accessed the mobile web in 2011. The ONS opinions survey shows that 71 per cent of 16-24 year old Internet users accessed the Internet via a mobile, phone – the highest of any age group. This figure is up from 44 per cent in 2010. The group least likely to access the mobile web were (shock, horror) Net users aged 65 or over. We could never have predicted that, then. Continue reading
GetJar continues as world’s largest free mobile app store
Rating: Comes over all social with Facebook, too
The world’s biggest provider of free mobile apps, GetJar, has just reached another milestone in its history with over tow billion downloads. This figure is greater than any other cross-platform app store. With a truly global customerbase, GetJar has reach this number thanks to its database of over 150,000 applications. It’s not just a one trick pony, either because GetJar offers apps for BlackBerry, Java, Symbian and the mobile web as well as Android. What’s more, GetJar is getting all social as Facebook’s app has become its top most downloaded app with over 100 million downloads. Continue reading
Posted in App stores, BlackBerry, Facebook, Java, Mobile applications, android, mobile developers, symbian
Tagged android, app store, BlackBerry, Facebook, free, getjar, ilja laurs, java, Mobile Web, symbian
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A need for speed is key for mobile web surfers
Rating: Compuware’s survey reveals the mobile web is disappointment
An independent survey of more than 4,000 global users worldwide (including 500 from the UK) has been carried out by Compuware to understand consumers’ mobile web and application expectations and experiences. Entitled simply ‘What Users Want from Mobile’, the study reveals that global mobile users’ expectations are not being met. David Flower, a vp with Compuware, commented, “User expectations for mobile continues to increase, but companies in the UK are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access,” he warned. Naturally, Compuware has the tool to help companies overcome this obstacle. Continue reading
Posted in Mobile Web, Mobile applications
Tagged Compuware, David Flower, gomez, Mobile Web, survey
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eBay buys Magento, complements its mobile strategy
eBay has made another acquisition today, in the form of ecommerce provider Magento (which is a bit too close to Magneto for me to be entirely comfortable with). While Magento has a pretty broad remit in terms of electronic commerce, we’re more interested in what it does on mobile, and it will mean for eBay. Continue reading
Mobile advertisers should pay attention to the time of day
A little nugget of research got pushed through to me today from German mobile advertiser apprupt. We’ve covered this advertiser quite a few times in the past – its evolution has taken it from being an affiliate application store, to a multi-channel advertiser that shifts applications through Germany’s most popular mobile media sites. Today, it reveals some interesting info about how German mobile Internet usage waxes and wanes during the day. Continue reading
Ericsson predicts 64 LTE networks by 2013
Telecoms equipment provider Ericsson has a far larger reach than many of the mobile operators it works with. Hundreds of networks around the world run on Ericsson equipment, and it claims that 50% of all Android and iOS devices in the world are connected through their infrastructure. This gives the company has a good view of how infrastructure will develop in the future. It has now released it’s predictions for the growth of LTE around the world. Continue reading
Posted in LTE, Mobile Music, Mobile Operators
Tagged ericsson, LTE, mobile, mobile internet, mobile network, mobile operator, mobile services, Mobile Web
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Only local phones compete with Nokia in India
Opera has released its monthly State of the Mobile Web report – and one of the many little gems within it highlights one of the steadily growing problems of Nokia in the Indian market: homegrown devices.
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Posted in Mobile Web, mobile browsers, mobile news
Tagged india, micromax, mobile, mobile browser, Mobile Web, nokia, opera, state of the mobile web
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Mobile advertising and marketing top news: sports, mobile websites and good works
Welcome to the Wednesday round-up of the best mobile marketing and advertising stories, from GoMo News! We’ve got moves in sports marketing; Greek mobile ad revenue boosts; learnings from YouTube, and more… Continue reading
Mobile advertising and marketing hot news: mobile web, SMS and Red Bull
Welcome to the Wednesday round-up of mobile marketing and advertising stories from GoMo News! The MMA and IAB have decided to tackle the way in which people measure how effective their mobile web ads are, Red Bull has won over Virgin Mobile in South Africa, and much more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Messaging, SMS, mobile news
Tagged advertising, IAB, local, marketing, mma, mobile, mobile advertising, Mobile Marketing, mobile text, Mobile Web, Red Bull, SMS
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