AP creates two mobile sites for “wacky” news on Virgin Mobile USA

Rating: Youth-oriented celebrity and quirky news
In a clear effort to access the large, mobile-owning youth market, Associated Press are launching two mobile sites just for them. Dedicated to reporting on celebrity gossip and quirky news, the sites are available over the VirginXL deck.
Both sites will be ad supported. The AP Entertainment will cover movies, film [...]

Tapatap launches mobile m.tapatap.com

Tapatap?
Tapatap is a mobile phone community game site.
A good one?
Well the stats are looking good.

Since launching in June 2007, Tapatap has achieved:
-2 million users
-180,000 photo submissions
-5,000 user-generated photo games and contests
-Over $50,000 in sponsor awarded prizes
-A youth community with 16-28 year old demographic
-A split of 55% female and 45% male members
From the press release
“After eight [...]

What is the problem with Mobile Advertising based MVNO’s?

The premise behind a free MVNO or a free voice calls in exchange for viewing advertising is great. It is disruptive, unique, exciting.
The stumbling block remains the ability to execute. On top of that it’s the cost of acquisition and finding the right advertisers to fund the investment and get off the starting blocks.

Few MVNO’s [...]

Mobile News for Leaders