3 UK selects 4th Screen Advertising and Mobix Interactive for ad-supported mobile video content

3UK has selected 4th Screen Advertising and Mobix Interactive to run its ad-supported mobile video service.
What does this mean?
4th Screen Advertising will be the sales partners –getting brands to access 3’s on-portal video content
Mobix will deliver the video using its Adrenalin mobile video platform.

From the press release:
Neil Andrews, Head of Portal Advertising at 3 UK [...]

Mobix Interactive partners with Rhythm NewMedia

Mobix Interactive - a mobile video and TV provider is partnering with Rhythm NewMedia.
We all know Rhythm NewMedia on GoMo because of its ad-funded service portfolio.
What is the new deal?

Rhythm will sell advertising into Mobix’s services (called Adrenalin). But also it will help Mobix use its own inventory with the ad serving to promote its [...]

Kontraband goes mobile with viral vids

I’m sure most of you will have been sent a link to a video on Kontraband at some time or another. The video viral specialist, whose demographic is men 16-24, have announced the launch of a mobile site.
Kontraband.mobi will deliver targeted banner and real-time video advertising, powered by Mobix’s mobile video platform, Adrenalin.
For the mobile [...]

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