Tag Archives: Mywaves

MEM Live BlogBrian MacDonald Mobile Video Company mywaves

I first met Brian from mywaves at Orange Partner Camp in Orlando last year. It was great to bump into him again at MEM08. Here is an overview of mywaves from Brian and you can check out the company here:


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CTIA: Mobile Video takes an early lead in visibility followed by mobile advertising

Mobile video is the spring chicken of CTIA
The day before CTIA conference is about to start and already my inbox is full of mobile video services and the triggering of mobile advertising in to these services. Mobile Video is unquestionably going to be the leader in the new up and coming services at CTIA and [...]

Posted in Mobile Ad&Mktg, Mobile Content, Mobile Music, Mobile TV, mobile video | Tagged , , , , | Leave a comment

Video ad boredom threshold is sub 30 seconds

Rating: Mywaves’ findings on mobile video ad pre-roll
An in-house study by Mywaves has found that consumers aren’t as tolerant of  a pre-roll advertisement  format as long as 30 seconds.
Consequently, the mobile video specialist has founded a new production group to shrink clients’ existing pre-rolls so they better suit the mobile video platform Mywaves offers.

Mywaves tracked [...]

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MWC: Global Mobile Awards 2008

I’ve just got back from the GSM’s industry’s annual bun fight – the Global Mobile Awards, and overall I’m pretty impressed by the results. It was also highly amusing that the night’s compere, Graham Norton, got in a joke at EU Comms Commissioner, Viviane Reding’s expense.
Was it a co-incidence that the GSMA Chairman’s award went to [...]

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