Tag Archives: Mywaves

MEM Live BlogBrian MacDonald Mobile Video Company mywaves

Published on Thursday, May 15th by Bena Roberts

I first met Brian from mywaves at Orange Partner Camp in Orlando last year. It was great to bump into him again at MEM08. Here is an overview of mywaves from Brian and you can check out the company here:
http://www.mywaves.com/new_browse/

Posted in Mobile Content, Mobile applications, mobile video | Tagged brian macdonald, mobile video, Mywaves | Leave a comment

CTIA: Mobile Video takes an early lead in visibility followed by mobile advertising

Published on Monday, March 31st by Bena Roberts

Mobile video is the spring chicken of CTIA
The day before CTIA conference is about to start and already my inbox is full of mobile video services and the triggering of mobile advertising in to these services. Mobile Video is unquestionably going to be the leader in the new up and coming services at CTIA and [...]

Posted in Mobile Ad&Mktg, Mobile Content, Mobile Music, Mobile TV, mobile video | Tagged mobile advertising, mobile video, mtv, Mywaves, video services | Leave a comment

Video ad boredom threshold is sub 30 seconds

Published on Monday, March 31st by admin

Rating: Mywaves’ findings on mobile video ad pre-roll
An in-house study by Mywaves has found that consumers aren’t as tolerant of a pre-roll advertisement format as long as 30 seconds.
Consequently, the mobile video specialist has founded a new production group to shrink clients’ existing pre-rolls so they better suit the mobile video platform Mywaves offers.

Mywaves tracked [...]

Posted in Mobile Ad&Mktg | Tagged format, Microsoft, mobile advertising, Mywaves, pre-roll, video | Leave a comment

MWC: Global Mobile Awards 2008

Published on Tuesday, February 12th by admin

I’ve just got back from the GSM’s industry’s annual bun fight – the Global Mobile Awards, and overall I’m pretty impressed by the results. It was also highly amusing that the night’s compere, Graham Norton, got in a joke at EU Comms Commissioner, Viviane Reding’s expense.
Was it a co-incidence that the GSMA Chairman’s award went to [...]