Tag Archives: NAVTEQ
Grab local customers with social check-in apps!
I didn’t fully understand what LBS(Location Based Service) is when I studied GIS(Geographic Information Service) at my college back in 2002. If I knew how much it would affect in our lives, I might not have changed my major. Approximately a decate later, now, LBS is ubiquitous especially in our smartphone. Mobile marketers [...]
Rating: Just as Nokia shuts down Navteq
Intel chose a keynote speech at app developers conference in Seattle (any irony here?) to announce that it had signed an agreement to acquire Telmap which will become a wholly-owned subsidiary of Intel. The news comes at the same time Nokia was forced to announce that it is closing down its NAVTEQ mapping and location based services (LBS) operations in Bonn, Germany and Malvern, USA with an expected loss of 1,300 jobs. The contrast couldn’t possibly be greater. GoMo News can only speculate that Intel might have decided to go for Telmap as a means of avoiding any reliance on Google Maps. Don’t forget, Intel hasn’t entirely given up on MeeGo, either. Continue reading
Location awareness is one of the unique strengths of mobile devices. Its application to both advertising and search form some of the most exciting current uses of phones. Navigation company NAVTEQ and mobile search provider Poynt have combined the two – and are reporting some pretty great results. Continue reading
Peugeot is running a new NAVTEQ LocationPoint campaign.
This is a sexy campaign where you have things like
- Access to local retailers
NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced availability of the NAVTEQ Mobile Marketing Platform to U.S. TV and radio broadcasters. The easy-to-use, self-serve Mobile Marketing Platform enables broadcasters to cross-market program and advertising content to mobile phone users and to create new ways to monetize by extending advertising opportunities to the mobile channel. Continue reading
Here’s this morning’s batch of hot news and links for mobile marketing and advertising. GoMo News has the best of mobile operators acting naughty; location-based advertising acing in American and European trials; and more… Continue reading
What’s been happening in mobile advertising overnight? Find out with our roundup! There’s the new promotion partnerships being offered by mobile coupon company Yowza!!; LBS advertising from NAVTEQ; Twitter advertising and more… Continue reading
It’s been a good few weeks for NAVTEQ. At the end of April, Samsung announced that it would be going to the Nokia-owned mapping service to get all location data for the Omnia HDs on-phone services. And today, NAVTEQ has announced the launch of it’s turn-key mobile advertising service, LocationPoint, in Europe.
Launched in the US [...]
Samsung has announced today that it will be using massive competitor Nokia for map data. The deal is reported to be for Samsungs Omnia HD smartphone. The device, which was announced at MWC and should see a European release in May, will have location-based services built in around directions and social networking. To get all [...]