Tag Archives: NAVTEQ
Why 2012 is the year for location based marketing
Grab local customers with social check-in apps!
I didn’t fully understand what LBS(Location Based Service) is when I studied GIS(Geographic Information Service) at my college back in 2002. If I knew how much it would affect in our lives, I might not have changed my major. Approximately a decate later, now, LBS is ubiquitous especially in our smartphone. Mobile marketers [...]
Posted in Mobile Marketing
Tagged apps, based, brightkite, check, foursquare, GIS, gomonews, google places, in, LBS, location, Loopt, marketing, NAVTEQ, service, smartphone
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Intel acquires mapping expert – Telmap
Rating: Just as Nokia shuts down Navteq
Intel chose a keynote speech at app developers conference in Seattle (any irony here?) to announce that it had signed an agreement to acquire Telmap which will become a wholly-owned subsidiary of Intel. The news comes at the same time Nokia was forced to announce that it is closing down its NAVTEQ mapping and location based services (LBS) operations in Bonn, Germany and Malvern, USA with an expected loss of 1,300 jobs. The contrast couldn’t possibly be greater. GoMo News can only speculate that Intel might have decided to go for Telmap as a means of avoiding any reliance on Google Maps. Don’t forget, Intel hasn’t entirely given up on MeeGo, either. Continue reading
Local search and mobile advertising: a winning combination
Location awareness is one of the unique strengths of mobile devices. Its application to both advertising and search form some of the most exciting current uses of phones. Navigation company NAVTEQ and mobile search provider Poynt have combined the two – and are reporting some pretty great results. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile location, mobile news
Tagged advertising, local search, marketing, mobile advertising, Mobile Marketing, Mobile Search, NAVTEQ, poynt
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Peugeot launches NAVTEQ LocationPoint mobile ad campaign
Peugeot is running a new NAVTEQ LocationPoint campaign.
What?
This is a sexy campaign where you have things like
- Access to local retailers
Continue reading
Mobile advertising meets location with NAVTEQ
NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced availability of the NAVTEQ Mobile Marketing Platform to U.S. TV and radio broadcasters. The easy-to-use, self-serve Mobile Marketing Platform enables broadcasters to cross-market program and advertising content to mobile phone users and to create new ways to monetize by extending advertising opportunities to the mobile channel. Continue reading
Posted in Press Release
Tagged advertising, location, marketing, mobile, mobile advertising, mobile location, Mobile Marketing, NAVTEQ
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The best of mobile advertising and marketing: hot stories and links
Here’s this morning’s batch of hot news and links for mobile marketing and advertising. GoMo News has the best of mobile operators acting naughty; location-based advertising acing in American and European trials; and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news
Tagged advertising, Carrier, ghana, LBS, location, locationpoint, marketing, mobile, mobile advertising, Mobile Marketing, NAVTEQ, network, Operator, zoove
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Mobile advertising and marketing hot news: iPad, location and SMS
Want some hot links and short stories on mobile marketing? Read on for news on LBS from NAVTEQ; iPad advertising from AdMob; US acquisitions from Velti; and much more… Continue reading
Posted in Apple, Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Operators, Mobile applications, admob, mobile location, mobile news, mobile video
Tagged admob, advertising, App, application, Clickatell, iPad, LBS, marketing, mobile, mobile advertising, Mobile Marketing, NAVTEQ, SMS, Telecom, transpera, Velti
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Mobile advertising and marketing top news: coupons, LBS, NAVTEQ and Twitter
What’s been happening in mobile advertising overnight? Find out with our roundup! There’s the new promotion partnerships being offered by mobile coupon company Yowza!!; LBS advertising from NAVTEQ; Twitter advertising and more… Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, australia, mobile location, mobile news
Tagged advertising, LBS, marketing, MIA, mobile advertising, mobile coupon, Mobile Marketing, NAVTEQ, twitter, yowza
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Blackberry buys mobile navigation from Nokia
The phrase “buyer beware” applies doubly to corporate mergers and acquisitions. Some legendarily poor purchases have been made (I’m thinking of Ebay and Skype, in particular), but sometimes a buy-out just turns out right. And Nokia buying NAVTEQ has been one of those buy-outs – Nokia has gotten fantastic use out of the digital mapping provider. And we’ve seen it again today as rival handset manufacturer RIM confirms that NAVTEQ mobile navigation will be bundled with Blackberrys from the largest distributor of the devices in the Middle East and Africa – Emitac Mobile Solutions (EMS) Continue reading
Posted in mobile news, nokia
Tagged BlackBerry, mobile, mobile map, mobile navigation, navigation, NAVTEQ, nokia, RIM
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If the glove fits: Samsung looks to rival Nokia for mobile map data
Samsung has announced today that it will be using massive competitor Nokia for map data. The deal is reported to be for Samsungs Omnia HD smartphone. The device, which was announced at MWC and should see a European release in May, will have location-based services built in around directions and social networking. To get all [...]
