Tag Archives: Neomedia

Neomedia updates its SDK for barcode developers

Its QR code scanning app is free & works on all major mobile OS

It appears that barcode software specialist, NeoMedia Technologies (OTC PINK: NEOM), hasn’t been sitting back on its laurels. It’s just introduced new features for its NeoReader SDK [Software Developers Kit] as well as its mobile barcode reader application – NeoReader. The app (which GoMo News utilises for all its QR code scanning requirements) is a free to download from all the major app stores including Apple iTunes Store, Google Play Store, Nokia Store, Blackberry World, Windows Phone Store, Facebook and Amazon. Continue reading

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Asia-Pacific will be the largest LBA market in 2018 says Berg Insight

Our old friends NeoMedia are in on location based ads game too

Analysing the latest developments on the location-targeted advertising market worldwide, Berg Insight has just released the third edition of its ‘Location-Based Advertising and Marketing’ report. Targeting by location in combination with other contextual and behavioural segmentation greatly enhances the relevance of mobile advertising. It has been demonstrated that location-targeted ads generate considerably higher returns than conventional mobile advertising. The associated eCPM and CTR levels are several times higher. Asia-Pacific is estimated to be the largest LBA market in 2018, followed by North America and Europe. Continue reading

Posted in Bluetooth, India and Asia Pacific, Mobile Ad&Mktg, mobile location, neo media | Tagged , , , , , , , , , , , , , , | Leave a comment

NeoMedia licenses mobile barcode patents to Tyson Foods

Press release

July 11th 2013. NeoMedia Technologies, Inc. (OTC BB: NEOM), pioneers in the mobile barcode industry, today announced that it has granted Tyson Foods, Inc. (NYSE: TSN) a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode scanning technology. Continue reading

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NeoMedia gets revoked patent reinstated in Europe

Doubles all round, we suspect

The folk at NeoMedia (OTC BB:NEOM) must be jumping up and down with delight. The European Patent Office (EPO) has overturned on appeal the earlier revocation of its European Patent No. 0832453. The EP patent is registered in UK, Sweden, Austria, France, Italy, Germany and Switzerland. NeoMedia is a 2D barcode/QR code King. As well all know, NeoMedia’s fortunes are now very heavily linked to how successfully it can enforce its patents and this is nothing short of a major victory. Continue reading

Posted in Financial, Mobile barcodes | Tagged , | 2 Comments

In Bev utilises mobile technology again – this time with NFC

Rating: High tech poster for Beck Vier beer found in Boys Room

Re-enforcing our assertion that in the UK the drinks industry is leading the way when it comes to utilising mobile technology for product marketing and promotions, GoMobile News came across another mobile friendly poster. We alluded to this in a previous story here we spotted this particular promotional poster for Beck Vier lager in the Boys room at the Slug & Lettuce pub at Clapham Junction [London]. We notice that. once again, it is In Bev, the brewer, behind the promotion as was the case with the Greene King/Stella promotion we mentioned here. This time the poster not only used a QR code but it also employed an NFC chip. Unfortunately, we didn’t manage to get the NFC chip to work. Continue reading

Posted in Mobile Ad&Mktg, Mobile barcodes, NFC, neo media | Tagged , , , , , , , , | 1 Comment

NeoMedia lands its first brand licensee – Kraft Foods

Rating: Proves that QR codes are far from dead

Although NFC (Near Field Communication) might be the proximity technology of the moment, QR codes are far from dead. NeoMedia Technologies which now describes itself as a QR code pioneer (having once fought tooth and nail to keep calling them 2D barcodes), has finally landed its first brand licensee – Kraft Foods Group. In the UK, Kraft is probably best known for taking over Cadburys, the chocolate producer. NeoMedia has apparently awarded Kraft a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In exchange, Kraft has selected NeoMedia as an approved vendor for mobile barcode management solutions. Continue reading

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NeoMedia licenses mobile barcode patents to Kraft Foods Group

Kraft selects NeoMedia as an approved vendor for mobile barcode management solutions

Press release

November 27th 2012. NeoMedia Technologies (OTC BB: NEOM), pioneers in the mobile barcode industry, has announced that it has granted Kraft Foods Group (NASDAQ: KRFT), a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In addition, Kraft has selected NeoMedia as an approved vendor for mobile barcode management solutions. Continue reading

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NeoMedia signs up two more firms to its QR patents

Rating: CodeBroker and Paperlinks come onboard

It seems the mobile world is gradually coming to accept that in order to play in the QR space they are going to have to pay the IPR owners. Hence NeoMedia has just announced that it has added two new patent licensees to mobile barcode patent family. The latest to sing on the dotted line are Paperlinks and CodeBroker. Neither company is exactly high profile but NeoMedia loves to point out that Microsoft became a licensee last month [August 2012] here. Continue reading

Posted in Mobile barcodes, mobile news, neo media | Tagged , , , , | 2 Comments

NeoMedia adds new recruit for core products

Rating: Hires Mark Lanphear hot on heels of Microsoft coup

Hot on the heels of its announcement that the company had landed Microsoft as a licensee (and how many others will now follow suite?), NeoMedia Technologies, has gone on the head hunt. It has just snaffled Mark Lanphear as its new vp for sales in North America. “To be joining an industry stalwart like NeoMedia at such a positive time for QR codes is very exciting for me,” Mark Lanphear commented. “NeoMedia is a company focused on innovation and I look forward to helping drive NeoMedia’s continued success,” he added. Continue reading

Posted in Mobile Jobs, Mobile barcodes, neo media | Tagged , , , , , , , , , , , | 4 Comments

NeoMedia bags Microsoft as an IP licensee

Rating: Might be a death knell for the Microsoft Tag

Regular GoMobile News readers have always urged mobile barcode speciallist, NeoMedia Technologies, to take full advantage of its IP portfolio. This now consists of over 74 patents awarded and pending worldwide. The latest milestone is that the company has now granted worldwide rights to license its patent portfolio to none other than Microsoft itself. Neither side seem to mention the fact, but this is a major triumph for QR code technology because Microsoft itself was desperately trying to push a rival technology in the shape of the Microsoft Tag. Continue reading

Posted in Mobile barcodes, neo media | Tagged , , , , , , , | 3 Comments

NeoMedia awarded new patent taking total over 70

System And Method For Image And Data Upload By Means Of A Terminal

Press release

August 9th 2012. NeoMedia Technologies, the pioneer in global mobile barcode management solutions, has announced that the United States Patent and Trademark Office (USPTO) has awarded a NeoMedia patent application that reduces the errors for scanning a code at a terminal, such as with mobile couponing and mobile ticketing. Continue reading

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4.5 million Brits regularly scan QR codes

Rating: Marketers need to do more than simply push content via QR codes

Currently in the UK over half of smartphone users claim to use their phone in some way when out shopping, according to Ofcom. Furthermore, over a fifth of shoppers (21 per cent) are using QR bar code scanning to get more information on the products they are buying. Presently, smartphone penetration in the UK is set at 51.3 per cent which equates to 23 million Brits equipped with smartphones. Given that a fifth of these are regularly using QR code technology,  this equates to over 4.5 million people in the UK using QR codes while they shop. The implications of this should not be overlooked by the retail industry. Continue reading

Posted in Mobile barcodes, NFC, neo media, retail | Tagged , , , , , , | 4 Comments

GoMo stumbles across UK banking app for BlackBerry

Rating: HSBC UK finally releases app for RIM phones, we think

You can never be quite sure about these things but GoMobile News thinks we have discovered that the HSBC Bank (in the UK) has finally released the version of its Fast Balance app for those with RIM BlackBerry smartphones. Our guess that this is a news scoop is based on the fact that the BlackBerry App World app store says the current version of this app was released on July 25th 2012. We’ve double-checked and it very definitely is still June 2012. The second clue was the fact that the QR code for downloading the BlackBerry version of this app suddenly appeared on the standard (HTML) version of the HSBC web site. Continue reading

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Brit firm Ensygnia gets QR code Patent for log-in process

Rating: New service will consign forgotten IDs and passwords to thing of the past

We’re not quite sure what the major 2D barcode players like neoMedia and ScanLife will make of this but a UK start-up company Ensygnia has confirmed  that – it had been granted its first technology patent by the UK Patent Office. This win had taken a mere 18 months to achieve. What the company is effectively providing is a secure log-in and check-out services using QR Codes – OneScan. The company claims that thanks to its encrypted QR (eQR) codes, OneScan service marks the beginning of the end for multiple passwords and log-in credentials for anyone accessing Internet services or private networks. Continue reading

Posted in Mobile Ad&Mktg, Mobile barcodes | Tagged , , , , , , | 1 Comment

NeoMedia gets more money to carry on

Rating: Barcode giant feels the need to tell us all

Here at GoMobile News Towers we’re not quite sure why NeoMedia has felt the need to tell the whole wide world that it has restructured its loans and extended the maturity date.  Thanks to YA Global Investments. We assume the company means to reassure everyone that it is here to stay. NeoMedia is, of course, a leading player in the mobile barcode sector. Continue reading

Posted in Mobile barcodes | Tagged , , , | 1 Comment