Tag Archives: Nike

Apple unveils iOS 8 – the biggest release since the launch of the App Store

Introduces iCloud photo library, new Messages features & new health app

Press Release

June 2nd 2014. Apple has unveiled iOS 8, the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create amazing new apps. iOS 8 delivers a simpler, faster and more intuitive user experience, including iCloud Photo Library, allowing you to enjoy your photos and videos more easily across your devices; new Messages features to easily share voice, video or photos with just a swipe; and an entirely new Health app that gives you a clear overview of your health and fitness data all in one place. iOS 8 also includes predictive typing for Apple’s QuickType keyboard; Family Sharing, the easiest way to share purchases, photos and calendars within the same household; and iCloud Drive, so you can store files and access them from anywhere. Continue reading

Posted in Apple, Mobile OS, iOS, mobile developers | Tagged , , , , , , , , | 1 Comment

Secret social app comes out for Android

Not sure when the original Apple iOS app went global, tho

Good news for social media fans is that the Android app for the trendy Secret network has just become available. Secret’s USP [Unique Selling Point] really does keep your identity secret. Which is great because people can use it to publish stuff which normally they daren’t put on Facebook, Twitter or even WhatsApp. GoMo News has actually installed this app and discovered a really neat rumour about Nike’s wearables division firing staff which had been first leaked via Secret. Continue reading

Posted in Facebook, Social Networking, WhatsApp, android, iOS, twitter | Tagged , , | Leave a comment

Great Mobile Marketing campaigns no. 10 – Nike PHOTOiD

Our first great mobile marketing campaign for this week is from Nike. I love the simplicity of how they teach the viewer to use their product with this one:

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Want to advertise to teens? Then use mobile

That’s the message from a convention this week of marketeers in San Francisco. Advertisers want to reach into the digital environments of a teens online world, their cell phone and video games, and why? Because teens wield an estimated $200 billion annually in discretionary spending according to the article over on CNET.

Fuse, a marketing agency [...]

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Content, Mobile Operators | Tagged , , , , , | 1 Comment

Nike runs mobile 3G campaign for new soccer shoe

Rating: Innovative for brand and product, now this is hot!
To promote the launch of it’s T90 soccer shoe Nike is targeting teens in Hong Kong with a mobile 3D advertising campaign.
Throughout Nike flagship stores and at MTR subway stations there are a series of hidden mobile codes. Once the consumer finds the marker, they take [...]

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