Tag Archives: pepsi
Rating: We’re hoping this isn’t another no-actual-winners TV scandal
Billed as the UK’s first Shazam-enabled ads, UK broadcaster, ITV, aired two adverts during the Britain’s Got Talent Final show last Saturday [12th May 2012]. GoMobile News isn’t sure how other viewers fared but the technology didn’t quite work for us. There were two ads involved: – one from soft drinks supplier, Pepsi and the other from confectionary supplier, Cadbury. Our problems could have stemmed from the fact that we were using a Nokia Lumia 800 (W7 Mango) handset. Such users surely represent a tiny minority of the over 10 million Shazam users in the UK. Another clue is that in the promotional blurb, says, “Make sure you have the latest version of Shazam, for the fastest tagging experience!”. Continue reading
Ahead of ad:tech New Delhi 2012, a digital marketing event, independent mobile video service, Vuclip, has revealed the findings of its mobile survey on favorite cola brands in India and globally. Continue reading
Rating: Coca-Cola the overall winner
We’re not quite sure whether the MMA (Mobile Marketing Association) is aware of this but it appears to have picked the name of a popular brand of children’s’ sweeties [candy] in the UK for its new set of awards. Anyway, the ‘Smarties’ were announced last night [November 17th 2011] at the Hotel SLS at Beverly Hills in Los Angeles, USA. The event was sponsored this year  by Motricity along with Millennial Media. The MMA Global Award Winners were chosen from hundreds of entrants by a judging panel of international marketers and agency leaders. Somehow the global winner and North American regional winner appear to be the same thing. A bit like the hosting nation winning the Olympics. Anyway, the overall winner was Old Navy and Crispin Porter + Bogusky for ‘Old Navy Records’. Congratulations. Continue reading
Welcome to the Friday round-up of the hottest mobile marketing and advertising stories from GoMo News! Mobile marketing from Pepsi wins international award; the GSMA launches Augmented Reality ads; Unilever announces Europe and Asia launches with Apple through iAd; and more… Continue reading
There are a tonne of great mobile marketing and advertising stories this morning, and you can catch them all here on GoMo News! Coke and Pepsi have taken their advertising war to mobile location; Android has caught up with Apple on at least one mobile ad network; Yelp has jumped on the mobile check in bandwagon; and much more…
OK. OK. Mobile barcodes are hot property. Everyone is talking about them even the girls at Mindshare are getting all hot over them. Yikes even mobile barcode guru Scott Seaborn (yikes did I spell that right) has joined OgilvyOne – so mobile agencies are giddy over codes.
Google has added barcodes to its mobile ad services [...]
Really positive news on mobile advertising coming out from Polar Mobile and Pepsi.
Pepsi’s ad campaign running on The Hockey News Mobile, an application for BlackBerry
developed by Polar Mobile, has already reached 100,000 impressions and 1,000 click-throughs in just 4
days since its launch.
What was the incentive in the advertising campaign?
The mobile initiative targeting hockey fans is [...]