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First mobile website from Volvo in Russia fails to impress

Posted by Cian on May 29, 2009 12:04

Volvo has launched it’s fist mobile internet site in Russia with mobile marketing agency, Phonevalley. The site is there to promote Volvo’s latest car/SUV hybrid, the XC60

Volvo will be using the usual channels to advertise the new car as well, like TV and print ads. However, the mobile website has also been launched because they [...]

On the mobile Web yet? Kraft Foods gets mobile site and iPhone app.

Posted by Cian on May 18, 2009 17:22

Kraft Foods has decided to get onto the mobile Web, with the help of Parisian mobile marketer Phonevalley. Kraft has served up what could almost be called the “mobile Internet package” at this point: 1) downloadable application for the iPhone users 2) mobile-optimized Web site for the rest 3) mobile search and banner ads.

Kraft Foods’ [...]

Phonevalley uses free SMS to promote PUMA Ocean Racing mobile site

Posted by Cian on Apr 16, 2009 17:27

Phonevalley, the mobile advertising and marketing arm of The Publicis Groupe, has created a mobile site for the PUMA Ocean Racing team. The PUMA team is competing in the Volvo Ocean Race, also known as the “Everest of Sailing”. Over nine months, the PUMA team will sail over 37,000 nautical miles between Alicante, Spain and [...]

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