Tag Archives: Pollen

Pollen’s Macmillan comments on app poverty line

Possibly 98.4% of developers living on it

A recent report – based on research by Vision Mobile, entitled ‘Developer Economics Q3 2014: State of the Developer Nation‘ revealed that many app businesses currently are not sustainable. Crucially, the report found that just 1.6 per cent of developers generate most of the app store revenue. Martin Macmillan, CEO with new FinTech company Pollen, appears to have coined a new phrase for this – the “app poverty line”. Thus, in effect, as many as 98.4 per cent of mobile app developers may be living below the app poverty line. Hence Macmillan offers useful advice to developers. Talking to Pollen itself is the tip he neglected to mention. Continue reading

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Fund pays app developers in 7 not 60 days

Pollen launches velocity capital to aid user acquistion

Good news for mobile developers who are struggling to fund the success of their apps. Finance company, Pollen, is partnering with leading mobile advertising networks to seamlessly connect its patent-pending financial technology platform at the intersection of the apps and ads worlds. Basically, Pollen is pioneering a new class of capital – Velocity Capital. It’s just gone live with closed beta in the USA and UK – deploying in excess of $150 million. Velocity Capital enables app developers to be paid seven days after their sales within app stores. Even though the stores themselves delay payment for as long as 60 days. Continue reading

Posted in App stores, Financial, Mobile Ad&Mktg, mobile developers, mobile news | Tagged , , | 1 Comment

New FinTech company offers faster access to app store revenue

Announces closed beta

Press release

May 22nd 2014. Pollen, a new FinTech company based in London and San Francisco, has announced it will deploy in excess of $150 million of ‘Velocity Capital’ to mobile app developers during 2014. This come with the launch today [May 22nd] of its closed beta in the USA and UK. A range of independent and venture backed start-ups have already had early access to the initiative. Continue reading

Posted in App stores, Financial, Mobile Ad&Mktg, mobile developers | Tagged , , | 1 Comment