Phonevalley expands Publicis Groupe in Asia

Phonevalley has expanded its global footprint to the Asian Pacific (APAC) region. Phonevalley deploys
its international strategy with the opening of a hub in Singapore and offices in China and India.
Phonevalley’s APAC presence will help the agency offer regional brands and advertisers mobile
campaigns more adapted with their local marketing objectives and client requirements.
Phonevalley will therefore achieve [...]

Publicis Groupe buys Performics

I can’t say too much on this as I don’t know Performics (sorry). But Publicis Group has purchased the company from Google.  I am not sure if this is mobile either –but metrics are vital in the mobile space and essential to twist the arm of advertisers.

From the press release
Chicago-based Performics,
one of the leading search [...]

Are Mobile Barcodes nearing tipping point?

At the recent Mobile World Congress, I visited the stands of many of the major new mobile barcode companies. Each company stand showcased the potential of barcodes -but the corporate identity and drag queen back stabbing of the players in the industry could hurt the future of the barcode industry.
The way forward is and has to be standardisation, [...]

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