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Mobile barcode roundup: Harper Collins 2d campaign and ShopSavvy update

Posted by Cian on Jun 12, 2009 12:03

Here’s two stories about mobile barcodes that caught our attention. HarperCollins is using 2d barcodes to provide extra content to book buyers, and ShopSavvy has released a significant update for its barcode application.

HarperCollins:
The idea behind this is really simple: by placing a mobile barcode on the back of a book, you can offer extra content [...]

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GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.