Adding measurement to text messages with Rapid Mobile

During CTIA in Vegas one of my best meetings was with Jeremy Copp CEO of Rapid Mobile.  I say it was my best meeting as I like to be surprised in meetings and this one did surprise me.

Why?
Well, first of all I had put Rapid Mobile into one specific category for mobile marketing. I realised [...]

GoMo 1-to-1: Rapid Mobile

Jeremy Copp, CEO of Rapid Mobile took me through some of the recent developments from the company. What we didn’t touch on in this video, but talked about later, was interstitial advertising. Rapid Mobile provides this service, which displays full-screen ads during the loading process while you’re browsing the mobile Internet. It occurred to me [...]

First fruits of Rapid Mobile / Gamesys partnership available from tomorrow

Rating: Instant win and Bingo games from Gamesys hit mobile devices
Amendment: Due to a touch of  confusion in the Press Release, the claim made below that the first set of games from Gamesys on mobile are just now available is a mistake - it’s just the first festive themed batch of games that are now [...]

Mobile Marketing: Lunch with Jeremy Copp Rapid Mobile

I had a delightful lunch with Rapid Mobile’s CEO Jeremy Copp just before I left for Macau. We met in London and we both wanted to discuss where Rapid Mobile sat in the industry – if it was a mobile advertising, mobile marketing or mobile gambling player.

Jeremy walked me through the history of Rapid which [...]

Response from Jeremy Copp CEO Rapid Mobile on GoMo News ThinkPhone article

I would like to thank the CEO of Rapid Mobile Jeremy Copp for the response below.
Bena. You had a query in your commentary that I’m happy to address:

“But at the same time I am not sure what the “focus on mobile devices is”.
Does this mean that ThinkPhone only works on high end
devices or needs to [...]

Gamesys Selects Rapid Mobile to deliver Mobile Gaming Active Provisioning

The  Gamesys Group has licensed Rapid Mobile’s ThinkPhone and Active Provisioning platforms to extend its leading online gaming experiences to users’ mobile phones.

What?
Basically Gamesys is using the Active Provisioning software to extend it catalogue for gaming services to all mobile devices.  The ThinkPhone software makes the games made for mobile. So applications can be made [...]

Rapid Mobile enables Mobile Advertising for Media Owners

Rapid Mobile Media Ltd, has announced the availability of a new iteration of its Ad360 mobile advertising platform.
 
What?
Basically Rapid Mobile has enhanced its new ad platform called Ad360.

How?
Well media owners and publishers can now re-distribute their own inventory as part of the mobile advertising solution.
Why?
Well this is vital as it will enable them to attract [...]

Mobile Advertising and Gambling companyRapid Mobile gets GBP 2 million in funding

Yikes. I knew this.  The CEO of Rapid Mobile gave me this scoop at Mobile World Congress but somehow I forgot to publish it! I think it was linked to the blender, the site revamp, the site going down and -
Yikes. I wasn’t even thinking!  Congratulations Jeremy Copp and team! I stil lhave an [...]

MWC: Pitch to GoMo News on mobile advertising with CEO Rapid Mobile Media Jeremy Copp

OK, so Jeremy gave me a demo of a WAP site he built for a UK newspaper and described how the company is moving focus or building focus from gambling to advertising.

Rapid Mobile has created a white label mobile advertising network which it is pushing via revenue share to brands and business in mobile.

Well [...]

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