Blyk claims massive UK success
Rating: Ad response rate of 67 per cent
Blyk, the ad-funded MVNO which chose the UK to launch in first, is claiming massive success. It claims to have reached a membership of 100,000 subscribers six months ahead of schedule. Plus the company says that response rates to its targeted youth campaigns are way above industry averages [...]
When the txts just won’t stop coming
Rating: Is it stop, STOP or STOP ALL?
I’ve just been battling a particular UK content provider, Tanla Mobile, and the whole experience illustrates just how dangerous self-regulation is for this industry. It appears that nothing can stop this particular provider sending premium rate text messages out to me.
The regulator, Phonepayplus, has to make its mind [...]
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